Form Group Insede Adsense Team: 2008

TOPIC: Stick 'em up! and TOPIC: PIN without the pain

Date: Thurs, Mar 20 2008 11:34 am
From: Inside AdSense Team

TOPIC: Stick 'em up!

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af7412ff02d140d?hl=en

If you're well versed in webspeak, you're probably familiar with the
concept of stickiness -- the quality that entices web users to stick
around a given site. Here at AdSense, we're down with the web version
of stickiness, but we've got a different kind of adhesive in mind: the
kind that lets you take the AdSense logo a-go-go.That's right, we're
talking stickers.We've printed up a batch of AdSense stickers, and we'd
be delighted to send one or two your way, wherever you are in the
world. The stickers are designed for laptops, but they'll work just as
well for placement on mugs, skateboards, or temporarily on a shirt.
(Note: turning a pal into a walking Google ad without their knowledge
is not recommended.)So how do you get one of these glue-backed
masterpieces? Easy: send us a self-addressed, stamped envelope with
enough postage to return 1 oz of sticker goodness to you from our
office in California via standard U.S. mail. (Sorry, we can't help you
calculate the postage to your location). Send your envelope, along with
a note if you'd like, to:Google AdSensec/o Arlene Lee1600 Amphitheatre
ParkwayMountain View, CA 94043USASupplies are limited, so send your
envelope soon! Then you can stick with AdSense wherever you go. (And
one last thing to keep in mind: while we're flattered that you might
want a whole box, note that we're only able to provide one or two per
publisher.)Posted by Julie Beckmann - AdSense Publisher Support

--
Posted By Inside AdSense Team to Inside AdSense at 3/20/2008 11:34:00 AM

Date: Tues, Mar 25 2008 10:51 am
From: Inside AdSense

TOPIC: PIN without the pain
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/41269c8aeb1c9f5c?hl=en

As you may know, we'll send you a Personal Identification Number (PIN)
by standard mail when your account first reaches $10 in earnings. This
PIN is used to help verify publisher accounts and addresses for
security purposes. We often receive messages from publishers concerned
about what to look for in the mail, and when they can expect to
receive it. In response, we've created the short video below which we
hope will help address these issues. It might not be a Hollywood
production but hey...even the greats started small ;)

http://www.youtube.com/watch?v=TZJVcQw0c-E

If you don't receive your first PIN, you can still request up to two
more by following the directions at

https://www.google.com/adsense/support/bin/answer.py?answer=14838

Please note that aside from verifying your PIN, other holds may
apply to your account -- you'll need to remove all holds and generate
$100 in earnings before a payment can take place.

Posted by Arlene Lee - AdSense Publisher Support
Tuesday, March 25, 2008 at 10:40:00 AM

TOPIC: Terms and Conditions clarification TOPIC: Stick 'em up!

Date: Wed, Mar 19 2008 9:35 am
From: Inside AdSense Team

TOPIC: Terms and Conditions clarification

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/585d24526adde976?hl=en

Since updating our Terms and Conditions a few weeks ago, we've received
a number of questions related to the new privacy policy and the display
language within accounts. We'd like to address those two areas below --
but please keep in mind that as with any legal terms, you may consider
consulting legal counsel if you have law-related questions about our
Terms and Conditions.Privacy policyUnfortunately, we can't suggest any
privacy policy language for your specific site, as all sites are set up
differently and laws may vary across different countries. You might
want to review online resources such as the Network Advertising
Initiative (NAI), which suggests language for data collection of
non-personally identifying information such as:We use third-party
advertising companies to serve ads when you visit our Web site. These
companies may use information (not including your name, address email
address or telephone number) about your visits to this and other Web
sites in order to provide advertisements about goods and services of
interest to you. If you would like more information about this practice
and to know your choices about not having this information used by
these companies, click here.Further examples can be found in Appendix A
of the NAI Self-Regulatory principles for publishers (PDF). Display
languageAt this time, the Terms and Conditions are only available in
one language per country -- whatever is determined as the legally
binding language. As such, you might see that the Terms and Conditions
are displayed in a language different from your Google interface.You
can read our updated Terms and Conditions in a different language, but
please keep in mind that the Terms will vary according to the country
or territory of your payment address. If you select a different
country, the Terms and Conditions you see may not be identical to those
appearing in your AdSense account, and therefore may not apply to you.
Posted by Arlene Lee - AdSense Publisher Support

--
Posted By Inside AdSense Team to Inside AdSense at 3/19/2008 09:35:00 AM

==============================================================================
TOPIC: Stick 'em up!
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af7412ff02d140d?hl=en
==============================================================================

== 1 of 1 ==
Date: Thurs, Mar 20 2008 11:34 am
From: Inside AdSense Team

If you're well versed in webspeak, you're probably familiar with the
concept of stickiness -- the quality that entices web users to stick
around a given site. Here at AdSense, we're down with the web version
of stickiness, but we've got a different kind of adhesive in mind: the
kind that lets you take the AdSense logo a-go-go.That's right, we're
talking stickers.We've printed up a batch of AdSense stickers, and we'd
be delighted to send one or two your way, wherever you are in the
world. The stickers are designed for laptops, but they'll work just as
well for placement on mugs, skateboards, or temporarily on a shirt.
(Note: turning a pal into a walking Google ad without their knowledge
is not recommended.)So how do you get one of these glue-backed
masterpieces? Easy: send us a self-addressed, stamped envelope with
enough postage to return 1 oz of sticker goodness to you from our
office in California via standard U.S. mail. (Sorry, we can't help you
calculate the postage to your location). Send your envelope, along with
a note if you'd like, to:Google AdSensec/o Arlene Lee1600 Amphitheatre
ParkwayMountain View, CA 94043USASupplies are limited, so send your
envelope soon! Then you can stick with AdSense wherever you go. (And
one last thing to keep in mind: while we're flattered that you might
want a whole box, note that we're only able to provide one or two per
publisher.)Posted by Julie Beckmann - AdSense Publisher Support

--
Posted By Inside AdSense Team to Inside AdSense at 3/20/2008 11:34:00 AM

TOPIC: Terms and Conditions clarification and TOPIC: Working with the Ad Review Center

Date: Wed, Mar 19 2008 9:35 am
From: Inside AdSense Team

TOPIC: Terms and Conditions clarification

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/585d24526adde976?hl=en

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en

As you may remember, we started enabling the Ad Review Center for
publishers back in December to let you review ads placement-targeted to
your site. We've recently enabled the Ad Review Center for more
accounts and will continue rolling it out over the upcoming weeks. To
get a publisher's perspective on the new feature, we chatted with
Richard Tribe, Director of ski.com.au.Australian snow enthusiasts can
visit ski.com.au to learn about resorts and travel deals, as well as
news and photos of conditions. The site also serves as a skier
community, with videos, forums, wikis, and several blogs. Richard has
been using the Ad Review Center to ensure relevant, high-quality ads
appear alongside his content. He explains that "the Ad Review Center
allowed me to see who was targeting my site, and I saw a wonderful
array of high-quality advertisers in there... The Ad Review Center is a
great way of managing the quality and style of advertiser you would
like to have associated with your publication."To highlight specific
inventory, Richard has turned his custom channels into ad placements.
For instance, he found that his live camera feeds of snow conditions
drove significant advertiser interest, so he created specific snow
camera ad placements. He elaborates, "That extra choice helps make my
site look more attractive and allows advertisers to place their ads
exactly where they want to place them." With targetable custom
channels, Richard has given advertisers more control over where their
placement-targeted ads can appear, and using the Ad Review Center, he
ensures those ads are relevant to his site's audience.To check if the
Ad Review Center has been enabled for your account, visit
the 'Competitive Ad Filter' page under the AdSense Setup tab and look
for a green notification box.When setting up the Ad Review Center in
your account, we strongly recommend you keep your review preference set
to the default of 'Run ads immediately', and review placement-targeted
ads after they have run. Ads don't participate in the auction while
they are awaiting review, and ads that you have blocked can't compete
in the auction either. We ask that you consider the revenue
implications before blocking ads or switching from the 'Run
immediately' setting.Happy skiing (and reviewing)!Posted by Katie
Mandel - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 3/17/2008 08:48:00 AM

TOPIC: Working with the Ad Review Center and TOPIC: Introducing Google Ad Manager

Date: Mon, Mar 17 2008 8:48 am
From: Inside AdSense Team

TOPIC: Working with the Ad Review Center

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e69f30da6362ec38?hl=en

As part of our continuing commitment to provide publishers of all sizes
with tools to improve revenue opportunities and productivity, we're
excited to announce Google Ad Manager.If you operate a site with
remnant ad inventory as well as reserved ad inventory that you sell
directly to advertisers, then Ad Manager is for you. It can help you
sell, schedule, deliver, and measure directly-sold and network-based
inventory. Google Ad Manager offers a wealth of features, including an
intuitive user interface, automated yield optimization, and proven
Google speed and reliability. Best of all, Google Ad Manager is free.Ad
Manager currently addresses the ad management and serving needs of
publishers with smaller sales teams and effectively complements the
DoubleClick Revenue Center, which is focused on publishers with large
sales teams. We're excited to add DART for Publishers to our suite of
products,and we're committed to the continued development and
enhancement of DoubleClick's offerings.To learn more or apply for
Google Ad Manager beta, visit our website.Posted by Anuj Srivastava -
AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 3/13/2008 10:09:00 AM

TOPIC: Google closes DoubleClick acquisition

Date: Tues, Mar 11 2008 10:38 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/42cd74ad600cb5b5?hl=en

You may have seen today's announcement that Google has completed its
acquisition of DoubleClick. The combined company will offer more tools
for publishers, enhance productivity and provide additional revenue
opportunities so you can focus on creating more relevant content and
improve the user experience on your websites. We will also work with
our existing publishers to better monetize their inventory by combining
DoubleClick's and Google's strength in inventory management, ad
serving, and optimization.If you have a DoubleClick account, rest
assured that everything will continue to operate as usual, and that
you'll receive the same support you're used to. For more information,
please read our press release.Posted by Kim Malone -- Director Online
Sales & Operations, AdSense

--
Posted By Inside AdSense Team to Inside AdSense at 3/11/2008 10:38:00 AM

TOPIC: Diagnosing and treating revenue fluctuations (Part II)

Date: Fri, Mar 7 2008 11:27 pm
From: Inside AdSense

Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.

Choose the right treatment

You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.

Page impression changes

* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.

* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.

* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?

CTR changes

* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.

* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.

* If you've implemented or changed your ad server, check that there
are no new targeting problems.

* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.

* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.

CPC changes

* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.

* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.

* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.

Placement targeting revenue changes

* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.

* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.

* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.

Finally, two more things...

Where are the changes happening?

Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.

Taking seasonal fluctuation into account

Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.

I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.

Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM

TOPIC: Diagnosing and treating revenue fluctuations (Part II)

TOPIC: Diagnosing and Treating Revenue Fluctuations (Part I)

Date: Wed, Mar 5 2008 3:25 pm
From: Inside AdSense Team

You love your website and you want it to thrive. You create content,
manage your community, and keep an eye on your AdSense performance. If
AdSense revenue is down, you're understandably concerned. If AdSense
revenue is up, you're happy, but you want to know why. Revenue
fluctuations are obvious enough when they occur, but the root cause
isn't equally clear. It can be challenging for both new and experienced
publishers alike to analyze their AdSense data and respond effectively
to changes.The goal of this post, and our follow-up later this week, is
to help you understand the AdSense revenue model so you can diagnose
and treat revenue fluctuations like an experienced MD.Study upThe first
step is knowing how the figures reported in your account (such as eCPM,
CTR, and page impressions) interact to describe your total revenue.
Think of each number as a variable in the revenue formula for your
site. At the highest level, you can calculate revenue by multiplying
your page impressions by the effective cost-per-thousand impressions
(eCPM) and dividing by 1000.Revenue = Page Impressions * eCPM /
1000eCPM = Revenue / Page Impressions * 1000The eCPM metric provides an
estimate of how much revenue you can expect to earn for every 1000 page
impressions. For example, if you serve 10,000 page impressions and earn
$40, your eCPM is $4. If page impressions increase to 30,000, you can
predict that you'll earn $120 given the $4 eCPM.Most AdSense ads pay on
a cost-per-click (CPC) basis, so eCPM is really a measure of your
average ad performance. Breaking eCPM into the click-through-rate (CTR)
and the average cost that advertisers pay per click (CPC) gives you a
more accurate measure of performance.Revenue = Page Impressions * CTR *
average CPCOnce you know your average CTR and your average CPC, you can
predict how much revenue you'll earn for a given amount of page views.
You can also analyze your revenue by looking at placement-targeted ads
versus contextually-targeted ads.Total Revenue = Revenue (contextual) +
Revenue (placement-targeted)While contextually targeted ads always pay
per click, advertisers can pay for placement-targeted ads by impression
(CPM) or by click (CPC). To account for both of these bid types, you
should look at the average eCPM for placement-targeted ads. More
simply, you can just add placement-targeted revenue to your
contextually targeted revenue.Revenue = (Page Impressions
(contextual) * CTR * average CPC) + (Page Impressions
(placement-targeted) * eCPM (placement targeted) / 1000)Revenue = (Page
Impressions (contextual) * CTR * average CPC ) + Revenue
(placement-targeted)Even though we're looking at contextual and
placement-targeted revenue separately, don't forget that these two
types of ads compete against each other in the auction. We'll always
show the best performing ad, regardless of targeting type, so more
competition creates higher winning bids.Identify the symptomsNow you're
ready to diagnose any revenue fluctuation. Just like the revenue
formulas above, let's start simple and gradually get more complex.The
first question to ask is: Did either your page impressions or your eCPM
change? You can compare trends in both page impressions and eCPM using
the Advanced Reports in your account.If your AdSense page impressions
have declined, you should determine if traffic to your entire site is
declining as well. A web analytics tool such as Google Analytics can
provide you with this information. In addition, you should check your
pages for unpaid public service ads (PSAs).If your eCPM is down, you'll
need to dig one level deeper and find out if your contextual or
placement targeted ad performance has dropped. You can also find this
data in the Advanced Reports tab using the options shown below.Let's
consider your contextual ads first. The two key metrics to investigate
are CTR and average CPC. CTR is given in your reports, but you'll need
to calculate your average CPC using your favorite spreadsheet. (My
favorite goes without saying). Please keep in mind that this is still
an average CPC for your account and doesn't necessarily correspond with
the price paid by any specific advertiser. Once you've narrowed the
change to CTR or average CPC you're ready to start treatment.For
placement-targeted ads, you should analyze how much total
placement-targeted revenue you are receiving and the average eCPM.
Changes in either of these metrics usually indicate that advertisers
are beginning or ending campaigns targeted to your site. Again,
placement-targeted campaigns are more likely to be short-term than
contextual campaigns.That's all we have time for today -- now that you
have a better understanding of what factors can affect revenue, don't
forget to check back later this week for the second part of this
series. We'll be treating ways to treat revenue fluctuations based on
the symptoms you've discovered.Posted by Christian Ashlock - AdSense
Optimization Team

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Posted By Inside AdSense Team to Inside AdSense at 3/05/2008 03:25:00 PM

TOPIC: Building with AdSense

Date: Mon, Mar 3 2008 11:04 am
From: Inside AdSense

http://www.youtube.com/watch?v=eoZ9eFuIMzQ

When Les Kenny and his family launched their do-it-yourself (D.I.Y.)
website www.buildeazy.com in 2001 solely as a hobby site, they had no
idea of the impact Google AdSense would have on their lives.

Les had spent most of his life building in both Sydney and Auckland,
but his hobby was designing projects and writing about them. This
inevitably led to the Buildeazy website, where he posts D.I.Y.
woodworking and building projects. He caters to a universal audience
by using general terminology and incorporating both metric (mm) and
imperial (ft and inch) measurements into all his projects. Les and
daughter Roseanne also wrote two successful kids D.I.Y. books
published in Australasia. They had intended to write more books, but
AdSense proved to be more lucrative.

In early 2004, Les incorporated AdSense into his website. Around March
2005, to his amazement, optimisation of the AdSense ad units
throughout the site doubled the earnings overnight. The income from
AdSense allowed both Les and his wife Jenny to give up their day jobs
and work solely on their passions and hobbies. It has also allowed all
of the family to get involved.

Les has spent a lot of time experimenting with his ad layout and
colour, making use of the Manage Ads feature and custom channels. He
found that the 300x250 medium rectangle was overwhelmingly the best
performing. Using custom channels, he was also able to remove some
units which weren't performing as strongly to reduce clutter on his
site.

"Most of my pages now consist of only two ad units -a 300x250 medium
rectangle at the top of the page and a 336x280 large rectangle at the
bottom of the page. I have found that a couple of well placed ads on a
page do better than a cluster of ads all over the page - and I guess
it is also more pleasing for the visitors."

Once the AdSense units are placed and optimised, everything takes care
of itself -- leaving Les and family to get on with what they enjoy
most.

Posted by Tim Egan - AdSense Australia Optimisation Team
Monday, March 03, 2008 at 10:58:00 AM

TOPIC: Updated Terms and Conditions

Date: Mon, Feb 25 2008 2:40 pm
From: Inside AdSense Team

Every now and then, we update the AdSense Terms and Conditions to make
sure they're in line with policies across Google, and to prepare for
future changes to the products and services we offer. As part of these
regular updates, you'll soon sign in to your account and see that the
Terms have been updated, prompting you to read through and accept them.
This time around, most of the changes to the Terms and Conditions fall
into two broad categories: 1) future products and features and 2)
privacy requirements. Specifically, one of the main changes is that the
terms anticipate future products that may become available in other
advertising formats and mediums, for example Gadget Ads. As we look
forward to monetizing more online and offline content, we've re-worded
some portions of the terms to make them applicable across a broader
array of media and formats -- anticipating, for example, that future
products may be priced, paid, or managed differently than current
ones.We've also added some specific requirements that make it necessary
for publishers to post and abide by a transparent privacy policy that
users see. According to this policy, publishers must notify their users
of the use of cookies and/or web beacons to collect data in the ad
serving process. This change relates to advertisers' use of innovative
products and features like Gadget Ads and other offerings in the
future.The changes aren't limited to the areas above, however; we've
made small changes throughout, so it's a good idea for you to review
them thoroughly before accepting.Posted by Julie Beckmann - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 2/25/2008 02:40:00 PM

-------------------------------------------------

TOPIC: Fueling creativity in online video - with AdSense for video beta

Date: Thurs, Feb 21 2008 5:37 am
From: Inside AdSense

We know that publishers are quickly adding video to their sites and
looking for ways to earn additional revenue. If this sounds like you,
look no further than AdSense for video, our solution for qualifying
publishers. You may remember that we announced AdSense for video as a
pilot last May.

Since then, we've tested a variety of ad formats with the interest of
users, publishers and advertisers in mind. As a result, we've decided
that AdSense for video will use the InVideo ads adopted on our own
property, YouTube, which enable advertisers to make a single buy at
scale. Also competing in the auction - and unique to AdSense for video
and AdSense video units - are text overlay ads which are contextually
targeted to signals in your videos and on the page where the video
lives. The InVideo ads are paid on a CPM basis, while the text overlay
ads are paid on a CPC basis. You can see ad demos at
http://www.google.com/ads/videoadsolutions/demos.html . While we'll
continue to test a variety of ad formats, we believe that overlays are
the best way to balance user experience with the needs of our
publishers.

AdSense for video is now available to publishers who, at a minimum,
serve one million video streams each month and are based in the U.S.
with English language sites. In the near future, we do plan to expand
the program to more publishers of various sizes and locations.

You may be wondering how this offering differs from the other video
advertising solutions that AdSense (and YouTube) have rolled out in
the last year. To give you an overview, we've launched a site at
www.google.com/videoadsolutions .

To apply for AdSense for video beta, please visit the AdSense for
video page on the Google Video Advertising Solutions site at
http://www.google.com/ads/videoadsolutions/publisher.html . You can
also learn about the various ways to earn revenue from video content
by watching this video.

http://www.youtube.com/watch?v=p2hPslGRBfQ

Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
Publisher Support
Thursday, February 21, 2008 at 5:28:00 AM
-----****2***-----
Date: Thurs, Feb 21 2008 6:53 am
From: Inside AdSense

We apologize for the extra email -- the previous message contained an
incorrect URL that isn't yet functioning. For an overview of our video
advertising solutions (referenced in the 4th paragraph of the original
post), please visit:

http://www.google.com/ads/videoadsolutions/

Thanks for your understanding.

The Inside AdSense Team

On Feb 21, 1:37 pm, Inside AdSense wrote:
> We know that publishers are quickly adding video to their sites and
> looking for ways to earn additional revenue. If this sounds like you,
> look no further than AdSense for video, our solution for qualifying
> publishers. You may remember that we announced AdSense for video as a
> pilot last May.
>
> Since then, we've tested a variety of ad formats with the interest of
> users, publishers and advertisers in mind. As a result, we've decided
> that AdSense for video will use the InVideo ads adopted on our own
> property, YouTube, which enable advertisers to make a single buy at
> scale. Also competing in the auction - and unique to AdSense for video
> and AdSense video units - are text overlay ads which are contextually
> targeted to signals in your videos and on the page where the video
> lives. The InVideo ads are paid on a CPM basis, while the text overlay
> ads are paid on a CPC basis. You can see ad demos athttp://www.google.com/ads/videoadsolutions/demos.html. While we'll
> continue to test a variety of ad formats, we believe that overlays are
> the best way to balance user experience with the needs of our
> publishers.
>
> AdSense for video is now available to publishers who, at a minimum,
> serve one million video streams each month and are based in the U.S.
> with English language sites. In the near future, we do plan to expand
> the program to more publishers of various sizes and locations.
>
> You may be wondering how this offering differs from the other video
> advertising solutions that AdSense (and YouTube) have rolled out in
> the last year. To give you an overview, we've launched a site atwww.google.com/videoadsolutions.
>
> To apply for AdSense for video beta, please visit the AdSense for
> video page on the Google Video Advertising Solutions site athttp://www.google.com/ads/videoadsolutions/publisher.html. You can
> also learn about the various ways to earn revenue from video content
> by watching this video.
>
> http://www.youtube.com/watch?v=p2hPslGRBfQ
>
> Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
> Publisher Support
> Thursday, February 21, 2008 at 5:28:00 AM

TOPIC: In for a penny, in for a pound key

Date: Tues, Feb 19 2008 10:15 am
From: Inside AdSense Team

As more publishers are being asked to complete the phone verification
process, we've received a number of puzzled emails from our
international community asking about the prompt to 'press the pound
key'. To clarify, the 'pound key' refers to the '#' symbol (also known
as the hash key), and not the '₤' symbol. The pound/hash key can
typically be found below the '9' key.We're working on perfecting our
non-US English, and we apologise for any confusion caused ;) Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 2/19/2008 10:15:00 AM

TOPIC: Site maintenance on Saturday, February 16

Date: Fri, Feb 15 2008 9:16 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d52e4d9a0ebfffb9?hl=en

Our engineers will be performing routine site maintenance from 10 am to
2 pm PST tomorrow, February 16th. While you'll be unable to access your
account during this time frame, your ad serving won't be affected and
your reports will continue to track data as usual. Here's the start
time of the maintenance for a few cities around the world:London - 6 pm
SaturdayBucharest - 8 pm SaturdayMumbai - 11:30 pm SaturdayManila - 2
am SundayBrisbane - 4 am SundayEnjoy the weekend!Posted by Arlene Lee -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 2/15/2008 09:16:00 AM

TOPIC: Lucky number ten

Date: Mon, Feb 11 2008 9:42 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/a447001ad70575a0?hl=en

Two weeks ago, we let you know that the PIN and phone verification
processes would be automatically triggered at $10, rather than $50.
Along those same lines, we've also updated how it works to choose a
form of payment and enter tax information in your account. Because we
don't pay out earnings of less than $10, you'll only be able to choose
a form of payment and enter your tax info once your earnings reach $10.
When you first sign up for AdSense and log in to your account, these
options won't be available yet.So when it comes to payments, consider
10 your new lucky number. Once you receive your PIN or a notice to
verify your phone number, you'll know it's also time to head to your
account and enter your tax information and select your form of payment.
Then you'll be on your way to receiving your first payment -- lucky
you! Posted by Julie Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 2/11/2008 09:41:00 AM

TOPIC: Driving up placement targeting earnings

Date: Thurs, Feb 7 2008 12:55 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af66f1204b755ec?hl=en

Carsurvey.org is a car review website published by CSDO Media Limited.

Initially inspired by some of the earliest experiments in
user-generated reviews, the site now hosts almost 100,000
English-language car reviews submitted by visitors from across the
globe.From 1997 to 2000, founder Steven Jackson ran the site as a
hobby. However, the growing hosting costs became significant, so Steven
opted to run ads to cover them. He joined the AdSense program and was
impressed with the initial results, which were further improved by
carefully optimising the location, colour and size of the ads. By 2005,
the time demands of running a popular website while holding down a day
job were no longer sustainable. The steady revenue from AdSense was a
major factor in Steven's decision to leave his old career and devote
himself full-time to running Carsurvey.org.AdSense offered Steven many
advantages. Its global reach matched Carsurvey.org's diverse user base,
and the fact that it separated the selling of ad space from the
management of the site was very important to maintaining the sites'
independence and credibility. Steven says, "AdSense allows me to focus
on running Carsurvey.org for visitors. As long as Carsurvey.org
provides a useful service, AdSense helps pay the bills."Ad placementsAs
a regular reader of Inside AdSense, Steven was quick to pick up on
improvements to the custom channel feature, which allows advertisers to
target specific site areas using ad placements. He updated his AdSense
HTML code to highlight his site via ad placements and focused on the
most important pages and locations within Carsurvey.org. This made the
site more appealing to advertisers, as they could begin to target
specific page locations and sections. In addition, it gave more
prominence to Carsurvey.org in the AdWords site tool, as you can see in
the image below.Medium rectanglesIn addition to implementing the ad
placements, Steven also tried another AdSense optimisation tip and
added more image-enabled 300x250 medium rectangle units to his site.
Though initially skeptical, as using those units would mean both
changing the page layout for all of Carsurvey.org and displaying fewer
ads per page, Steven decided to give the change a try.Accelerating
revenueThe improvements were gradual at first, but soon Steven's
revenue climbed as advertisers began targeting specific ad placements
on Carsurvey.org, namely the new 300x250 units in prime locations.
Within a few months, Steven saw his placement targeting revenue grow up
to six times its previous level; it now represents 60-80% of his
overall earnings."I can definitely recommend experimenting with the ad
placements and image enabled ads, especially in the 300x250 and
skyscraper formats recommended by Google. I thought Carsurvey.org was
pretty well optimised, but this just shows that experimenting with
AdSense ad placements and testing out new features can really pay off,"
says Steven.Posted by Colm O'Muire - AdSense UK Optimisation Team

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Posted By Inside AdSense Team to Inside AdSense at 2/07/2008 12:55:00 PM

TOPIC: Login message clarification

Date: Thurs, Jan 31 2008 2:49 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/cfb6d034657d8704?hl=en

Are you seeing the following error message when trying to log
in? "Welcome! You're signed in to Google Accounts under the email [your
email address] and your Google Account password, but this is not a
valid AdSense login."We've heard that there's been confusion among
publishers about this login error message -- especially if you're
absolutely positive that you've used the correct email address when
logging in. (And 99.9% of the time, this is the case.) To help you
access your account, we'd like to provide you with some clarification
and tips for troubleshooting.If you're seeing this error message, this
means your AdSense account shares the same login and password as a
Google Account, but the two accounts are not linked. As a result, when
you try logging in at www.google.com/adsense, our system will only
grant you access to your Google Account -- not your AdSense account. To
resolve this issue, you'll need to maintain two separate passwords. The
easiest way to proceed is to first ensure that you're logged out of
Google Accounts for any other products you use, such as Gmail or
AdWords. Then, change your AdSense password at
https://www.google.com/adsense/assistlogin. You'll be asked to submit
your login email address to us, and we'll then send a reset link to
that address. When changing your AdSense password, please be sure to
select a unique password that you're not using with any other Google
product. After you've changed your AdSense password, please try logging
in again at www.google.com/adsense.We understand that this is
inconvenient, and we apologize for the confusing situation. We're
working on migrating all AdSense accounts over to Google Accounts, and
in the meantime, we appreciate your patience.Posted by Arlene Lee -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/31/2008 02:49:00 AM

TOPIC: Pinning it down (to $10)

Date: Tues, Jan 29 2008 3:24 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/06bedb565a32aa24?hl=en

As part of our efforts to make sure that the AdSense account details
publishers provide are valid and correct, we do a couple types of
validation that you may be aware of: the Personal Identification Number
(PIN) program and, in some locations, phone number verification. One or
both of these verification methods is required in order to ensure the
security and accuracy of your information so you can receive payments
from AdSense.In the past, our system would ask you to verify your
information when your earnings reached $50. However, we've recently
changed the threshold to $10. This lowered amount means many of you may
see a PIN arrive in your mailbox soon, as well as a prompt in your
account to verify your phone number. For more information about these
holds, visit the links in the 'Required Actions' box on your Payment
History page.(Psst: If your all-time earnings are between $10 and $50,
this might be a good time to learn all about PINs so you'll know what
to expect. Or, if you prefer surprises, you can remain blissfully
ignorant till a PIN mailer pops up in your mailbox. Just be sure you
don't pitch it in the trash!)Posted by Julie Beckmann - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/29/2008 03:24:00 P

TOPIC: AdSense in fashion for those who wear many hats

Date: Thurs, Jan 24 2008 2:16 pm
From: Inside AdSense

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e93936abc93dbc0f?hl=en

Here's another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.

http://www.youtube.com/watch?v=7OkN0Szx1uc

Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer --
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer's Guide and is an affiliate
himself.

Before AdSense, Shawn relied on running affiliate ads and selling
space on a CPM basis. This could be hit or miss, as he would manually
try to place ads that were the best fit. As his sites grew, he would
sometimes forget about a time-sensitive ad, and that ad slot would
become wasted space. "With the contextually served ads from AdSense,"
Shawn says, "my advertising is always fresh and spot on."

Shawn also blogs daily about affiliate marketing and maintains an
affiliate manager resource site. His audience is savvy, since they're
internet marketers as well, so he considers it essential that
targeted, relevant advertising is served up to his visitors. According
to Shawn, "AdSense is an ideal solution for my varied web properties,
and I work with AdSense for content, AdSense for search, referrals,
and video units."

As Shawn mentions in his video, one of the highlights of his day
(sometimes many times a day) is when he logs in to his AdSense
account. He likens it to holding a lottery ticket as he waits for his
daily earnings to be revealed. "I try to guess the daily total, based
on my past performance, which makes the whole process a little more
fun. When I experiment with new placements or have a particularly good
day with my traffic, it's always a thrill to see my milestones
measured in AdSense commission spikes."

Posted by Ryan Hayward - AdSense Product Marketing
Thursday, January 24, 2008 at 2:11:00 PM

TOPIC: Hebrew AdSense Help Forum launched

Date: Wed, Jan 23 2008 1:13 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/a6db7d453f25dc9f?hl=en

We're all about numbers and international launches this week, so we're
excited to tell you that we've recently launched our (sweet) 16th
AdSense Help Forum, this time in Hebrew. If you're a Hebrew-speaking
publisher, visit the new forum to ask your questions about the AdSense
program or share your advice with other publishers. You may also see
occasional posts from a Google representative nicknamed AdSensePro.With
the ever-growing number of forums in a wide variety of languages, now's
a great time to join the AdSense community in your language! Our forums
are also available in Arabic, Chinese (Simplified), Chinese
(Traditional), Dutch, English, French, German, Italian, Japanese,
Korean, Polish, Portuguese, Russian, Spanish, and Turkish.Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/23/2008 01:12:00 PM

Privacy Policy for

This Is Privacy Policy for http://frominsideadsenseteam.blogspot.com/

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at mailmuksin@gmail.com.

At http://frominsideadsenseteam.blogspot.com/, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by http://frominsideadsenseteam.blogspot.com/ and how it is used.

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Cookies and Web Beacons
http://frominsideadsenseteam.blogspot.com/ does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser.

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include Google Adsense, .

These third-party ad servers or ad networks use technology to the advertisements and links that appear on http://frominsideadsenseteam.blogspot.com/ send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

http://frominsideadsenseteam.blogspot.com/ has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. http://frominsideadsenseteam.blogspot.com/'s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

TOPIC: Inside AdSense, now in Russian

Date: Tues, Jan 22 2008 12:11pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/345ba3ef71334fed?hl=en

We've just brought the number of AdSense blogs to an even dozen with
the launch of our latest one -- Inside AdSense: Официальный блог Google
AdSense. If you're a Russian-speaking publisher, you can rely on this
blog for information about the latest AdSense news and feature releases
in your own language. We also hope you'll find it to be a useful
resource for optimizing your sites and making the most out of your
AdSense account. Our Russian support team will address frequently-asked
questions among Russian-speaking publishers, and share local case
studies with you.Не забудьте подписаться на рассылку, чтобы получать
последние новости на ваш email!Posted by Pavels Kilivniks - Russian
AdSense blog team

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Posted By Inside AdSense Team to Inside AdSense at 1/22/2008 12:11:00 PM

TOPIC: A follow-up to our referrals announcement

Date: Fri, Jan 18 2008 6:52 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/461e873896ed1548?hl=en

You may have seen our recent post about the upcoming changes to
referrals promoting AdSense. Since we made this announcement, we've
received a number of responses about the program being dependent on the
location of the referring publisher. We've carefully considered your
feedback, and have decided to modify the original plan.The changes to
referrals promoting AdSense will now depend on where your users are
located, regardless of your location as a publisher. You'll earn $100
for every user you refer to AdSense who is located in North America,
Latin America or Japan when they generate $100 in AdSense revenue
within 180 days and they remove all payment holds. You'll no longer be
paid for users you refer who are located elsewhere. These changes will
go into effect the last week of January.The option to add a referral
unit for AdSense will reappear in your account when you target any
referral unit to Japan and/or any countries in North America and Latin
America. To ensure payment for valid conversions, we recommend that you
check the targeting settings on your current AdSense referral
units.We've also heard from a number of you that you're no longer
seeing recent AdSense referral earnings in your account. Please be
assured that this is a display error -- past conversions have not been
removed from your account. Our engineers are working hard to resolve
this issue quickly.Finally, we'd like to let you know about upcoming
changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads
and runs Google Pack for the first time after being referred through
your link or button. Starting the third week of February, each
successful Pack referral will earn up to $1. This change will apply to
all referrals for Google Pack and is independent of user location or
publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from
China during the third week of February. This specific referral payment
change will only affect installations from users in China. Again, this
is independent of your location as a publisher. We understand that
these changes may decrease revenue for some of you currently
participating in these referrals programs. While it's our goal to help
publishers earn as much as possible with the AdSense program, like any
other referrals advertiser, we're constantly evaluating our campaigns
to make them effective and sustainable.Again, thank you for your
feedback and support of the referrals program.Posted by Talia Brodecki
- AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 1/18/2008 06:50:00 PM

TOPIC: Engaging users with policy-compliant images and video

Date: Wed, Jan 16 2008 11:03am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d298d981f3dca135?hl=en

As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM

TOPIC: In good (tax) form

Date: Mon, Jan 14 2008 9:54am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6351294bb9062cc4?hl=en

With tax season looming, we'll begin sending eligible publishers a Form
1099-MISC on January 31st. If you're eligible to receive one, you can
expect it to arrive in the mail by the second week of February.We'll
send you this tax form if:
- You submitted a Form W-9, are not a corporation, and were paid at
least US $600 in 2007, OR
- You indicated that you are subject to backup withholding and had
taxes withheld If you happen to have your earnings reported on this
form, keep in mind that payments dated in 2007 will be reported in
2007. This means that unpaid earnings from 2007 that are rolled over to
2008 won't be included. For example, December earnings which are paid
in January won't be included as earnings for 2007.Whether you're new to
AdSense or just find it hard to keep tax details straight, please
remember that all publishers are responsible for paying any taxes
resulting from participating in the AdSense program. We recommend
checking your account to ensure your tax information is up to
date.Posted by Korey Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/14/2008 09:53:00 AM

TOPIC: Maintenance on Saturday, January 12 at 10am PST

Date: Fri, Jan 11 2008 2:40pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/5b450f80f711d56a?hl=en

Tomorrow, from 10am to 2pm, our engineers will be performing routine
system maintenance. You know the drill: you won't be able to log in to
your account during these 4 hours, but rest assured that we'll keep
serving ads to your pages and tracking all clicks and impressions in
your account.To help you plan around the maintenance, we've converted
the start time to the local time in a number of cities around the
world:London - 6 pm SaturdayMoscow - 9 pm SaturdayBangalore - 11:30 pm
SaturdayJakarta - 1 am SundaySydney - 5 am SundayThanks for your
patience, and have a great weekend!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/11/2008 02:15:00 PM

TOPIC: Sounds of success for Buenamusica

Date: Thurs, Jan 10 2008 2:23pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d3bef7331a2561ab?hl=en

In just three years, Manuel Treto's Buenamusica.com has become quite a
successful enterprise. A U.S. based Spanish-language site dedicated to
everything associated with music, Buenamusica.com now receives around
100,000 unique visitors per day from users around the world.When Manuel
first started, he knew he needed an ad network that would deliver both
English and Spanish ads relevant to his U.S. Hispanic and Latin
American visitors -- a one-stop shop with domestic and international
inventory. "This was one of our biggest hurdles for monetizing the
website," Manuel says. "Several of the networks I tried billed
themselves as 'Hispanic networks', but after testing fifteen different
ad networks on our site, we were happiest with AdSense. AdSense is
better for Hispanic publishers because it usually outperforms all other
ad networks by at least 50 percent in earnings, even those ad networks
that are specifically targeted toward Hispanic sites."With a staff of
only five people, Manuel and his colleagues wanted a product that could
adapt to their needs without requiring significant development
resources. "The product's flexibility in terms of customization options
is its most impressive feature," says Manuel. "What has worked the best
for me is incorporating colors that are already associated with the
site. We try to customize everything so that it matches the look and
feel of the site, and users have commented on how nicely the ads fit
into the page."Manuel now employs AdSense ads on 100 percent of his
pages. He also offers his users the ability to navigate through his
site with the Google Custom Search Engine, which he has linked to his
AdSense account. This has allowed him to monetize his search results
and to generate additional revenue for the site. "The more exposure you
give to Google the more money you are going to make, and every little
bit adds up. I strongly recommend using other Google products. Using
the Custom Search Engine feature is bringing a little bit of Google
technology to your website, and you can't beat that."If you'd like to
share your own success story with us, please fill out our
questionnaire. If you're not yet an AdSense publisher and would like to
get started with Manuel's suggestions, you can submit an application
today. Posted by Meridith Major - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/10/2008 02:19:00 PM

TOPIC: Upcoming referrals changes

Date: Tues, Jan 8 2008 12:43pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/02b1cebb24a20459?hl=en

Are you currently displaying a referral unit for AdSense on your
website? Then read on, because there are some upcoming changes to the
referral program that you should be aware of. But first let me clarify
that only referral units promoting AdSense will be affected by this
change; referrals to other products and services remain unaffected at
this time. This change to referrals promoting AdSense will differ
depending on your location, regardless of where your users are
located.- If you're in North America, Latin America, or Japan, the
pricing structure for AdSense referrals is changing.About a year ago,
as an experiment, we changed the pricing structure for AdSense
referrals so that when a user you referred to the program earned $5
within 180 days of sign-up, you would also earn $5. When that publisher
earned $100 within 180 days and removed all payment holds, you'd
receive $250. We have decided to conclude this experiment and return to
the original pricing structure. As a result, we'll soon no longer be
offering the $5 bonus or $2000 bonus, and the payout for referring a
user who generates $100 with AdSense in the first 180 days will return
to $100.These pricing changes will take place during the last week of
January. A referred user who reaches $100 within 180 days of signing up
and who removes all payments holds before the change occurs will
generate earnings of $250 for the referring publisher. Any referred
user who meets this conversion criteria after the change occurs will
only generate $100 in earnings for the referring publisher. In
addition, the $5 bonus will be removed at that time. Please note that
the date a user was referred will only affect where the 180-day window
is set but not necessarily the payout the referring publisher receives.
For example, it's possible that a user referred in early January will
meet the conversion criteria before a user referred in early November,
and so the resulting payout may differ.- If you're outside of North
America, Latin America, and Japan, AdSense referrals will be
retired.For publishers not located in any of the three regions detailed
above, we'll soon be retiring referrals promoting AdSense. We've found
that this referral product has not performed as well as we had hoped in
these regions. Again, please keep in mind that you can still generate
referrals for the other products listed under the 'Referrals' section
of your AdSense Setup tab.Soon, you'll no longer see the option to
create a referral button for AdSense in your account, although existing
buttons will display as normal. This specific referral type will then
be retired during the last week of January - any users who meet the
conversion criteria (reaching $100 in earnings within 180 days of
sign-up and removing all payment holds) before the change will generate
earnings of $250 for the referring publishers. Any conversions which
occur after this change is made will not be recorded in your account.
You may wish to begin replacing any existing referrals promoting
AdSense with referrals for another product or an AdSense for content
unit.We appreciate your support of this referral product, and hope it
won't cause you any inconvenience.Posted by Talia Brodecki - AdSense
Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 1/08/2008 12:43:00 PM

TOPIC: 8 AdSense resolutions for 2008

Date: Fri, Jan 4 2008 11:25am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6b29695f6dbd8b49?hl=en

We're a few days into the new year, so hopefully you've been making
good progress on your resolutions so far. If you've only gotten as far
as "don't procrastinate" on your list, here are 8 AdSense-related
resolutions you might want to try:
- Turn my custom channels into ad placements, complete with descriptive
details to attract placement-targeting advertisers.
- Regularly check my sites for compliance with the AdSense program
policies.
- Keep my address and tax info up to date so that my payments are
accurate and timely. (And sign up for EFT if it's available to me!)
- Place more of my ad units above the fold and on my homepage for
increased visibility -- and advertiser appeal.
- Share my AdSense expertise with other publishers in the AdSense Help
Forum.
- Opt in to text and image ads to make the most of the available ad
inventory for my content.
- Use the Manage Ads feature to experiment with removing the borders
from my ad units.
- View the Payments Demo and payments schedule with rapt attention so
I'll always know when to expect my next payment.And just as some
resolutions always manage to make an appearance every year, why not
also take a look at our oldie-but-goodie AdSense resolutions from 2006
for further inspiration? (We still like #10 a lot.) As for us here at
Inside AdSense, we resolve to keep listening to your feedback and
bringing you the latest AdSense updates -- complete with the occasional
cheesy title, of course.Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/04/2008 11:24:00 AM

TOPIC: Ring in the new year with Newbie Central

Date: Wed, Jan 2 2008 12:50pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/b22f9927c67981dd?hl=en

We're excited to introduce you to Newbie Central, our complete resource
for new publishers, now live in our Help Center.We know there's a lot
to learn when you're just starting out with AdSense, so we boiled the
program down to the basics for our beginners. In Newbie Central, you'll
find a walk-through of the initial steps getting started, from
familiarizing yourself with your account to placing ads on your site to
receiving your very first payment. We've also included some brief
guides to help you get acquainted with our various features, policies,
and tools.One highlight is the Earnings and Expectations pages, which
provide insight into how much you can expect to earn and you can do to
influence your earnings. Whether you're considering applying and
curious about potential revenue, or you're an existing publisher and
want to boost your current earnings, the Earnings and Expectations
section can help.For you AdSense veterans out there, feel free to point
your friends who've been on the fence about joining to Newbie Central,
or even use it as a way to brush up on the basics for yourself!Posted
by Vineesha Malkani - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/02/2008 12:50:00 PM

TOPIC: A look back at 2007

Date: Mon, Dec 31 2007 7:07am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/4baf4c38bfc93030?hl=en

2007 is drawing to a close, but before you get out the party hats and
start practicing the lyrics to Auld Lang Syne, we'd like to take a
moment to recap some of the biggest developments in AdSense this
year.New feature launches were abundant in 2007, and many were based on
your direct feedback and requests. To help improve the performance of
your ads, we revamped the look of our ad formats and introduced ad
placements to let you promote your site to potential advertisers. The
new Manage Ads feature gave you the ability to make changes to your ad
units directly in your account and quickly experiment with
optimizations. In addition, we launched such features as video units,
AdSense for mobile content, and referrals 2.0 to bring in new revenue
streams for your site. Still others like the Allowed Sites list and the
recently announced Ad Review Center were inspired by your requests for
more control over your ads and your account.With our growing community
of publishers around the world, we also continued our international
expansion of products and online resources. AdSense for content was
launched in languages such as Hebrew, Greek, and Bulgarian, while
AdSense for search became available in a number of Southeast Asian
languages. We added payment options such as Western Union Quick Cash in
a few countries and EFT in Mexico. To help publishers connect with one
another around the world, we introduced AdSense Help Forums in 9 new
languages, including Polish, Arabic, and Russian.And of course, we
can't forget to mention the exciting things that happened right here on
our blog. We welcomed 6 new languages into the Inside AdSense family
(Italian, Korean, Japanese, French, Turkish, and Simplified Chinese),
bringing the total number of AdSense blogs to 11. All 11 blogs combined
received 2.6 million pageviews from 1.7 million visits, and global
Groups subscriptions to all blogs crossed the 43,000 mark.Finally, we'd
like to close with our second annual Reader's Choice Award, which goes
to the post you visited most this year: 'Introducing video units'.
Accepting the award on behalf of the post is author Ryan Hayward, who
had this to say: "In a world where Hollywood writers are striking and
my favorite show, 'The Office,' is off-air, I hope that announcing
video units helped to fill the creative void and made each of our lives
just a little more entertaining. Cue the orchestra."Here's to a very
happy and prosperous 2008. Cheers!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/31/2007 07:07:00
AM