Date: Thurs, Nov 15 2007 8:30 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e97593da65a60c06?hl=en
Earlier this year we stepped back to examine the value users,
advertisers, and publishers derive from clicks on content ads. As you
integrate ads with your site's content and navigation, we want to
ensure a positive user experience. We identified a few areas for
improvement and began implementing changes, starting with our new ad
formats in April.Continuing these improvements, we've just changed our
text ads slightly to help reduce accidental clicks. In the past, users
could click on both the background and full text of an ad, but now they
can click only on the title and URL of a text ad. By allowing users to
click only on the ad title and URL, we aim to decrease accidental
clicks, better aligning visitor behavior with their intent. Overall,
the decrease in accidental clicks will keep users on your website,
interacting your content, until they intend to click on an ad.In
addition, this new clickable format better aligns with the text ad
formats shown on Google.com. We hope this format change contributes to
a better, more consistent user experience.Finally, this change won't
just improve user experience on your site; it benefits advertisers as
well. We currently monitor clicks on Google ads for accidental clicks,
and the format change complements our monitoring system by further
ensuring advertisers only pay for meaningful clicks. By reducing
accidental clicks, we hope to increase advertiser campaign value and
satisfaction, encouraging additional spend and facilitating higher
monetization for all publishers.Posted by Katie Mandel - AdSense
Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 11/15/2007 08:28:00
PM