Many of you have opted in to receive our customized suggestions about
your AdSense implementation. When publishers opt in to this
communication, we regularly send them best practice tips that are
relevant to their specific site, to help them optimize and earn more
with Google AdSense.
Take a look at how publisher Johnny Hayes now earns 51% more with
AdSense on his site, funcheapsf.com, as a result of implementing one of
the tips we sent him. You can also learn how publisher Eric Bort’s
AdSense revenue increased by more than 200% on his site
surgerysquad.com by making a change we recommended via email.
How do you sign up to receive personalized performance suggestions?
Step 1. Go to your account settings, and in the Personal settings
section, click "edit"
Step 2. Check the box next to "Customized help and Suggestions"
Step 3. Click "Save"
For the publishers who’ve already opted in:
We'd love to hear your story as well. Tell us about your experiences
with the tips we’ve sent you and the increase in AdSense revenue you’ve
seen. Also, let us know any feedback you might have regarding our
customized suggestions, so we can keep improving how we provide you
with tips and advice.
If you haven't yet opted in, don’t miss out on additional earnings -
opt in today! Make sure to check that the contact information in your
account is up-to-date, so we'll be sure to reach you.
Posted by Nathaniel Kolenberg - Inside AdSense Team
--
Posted By Inside AdSense Team to Inside AdSense at 5/16/2011 09:10:00 AM
Showing posts with label Forum Adsense. Show all posts
Showing posts with label Forum Adsense. Show all posts
TOPIC: Diagnosing and treating revenue fluctuations (Part II)
Date: Fri, Mar 7 2008 11:27 pm
From: Inside AdSense
Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.
Choose the right treatment
You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.
Page impression changes
* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.
* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.
* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?
CTR changes
* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.
* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.
* If you've implemented or changed your ad server, check that there
are no new targeting problems.
* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.
* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.
CPC changes
* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.
* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.
* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.
Placement targeting revenue changes
* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.
* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.
* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.
Finally, two more things...
Where are the changes happening?
Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.
Taking seasonal fluctuation into account
Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.
I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.
Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM
From: Inside AdSense
Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.
Choose the right treatment
You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.
Page impression changes
* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.
* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.
* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?
CTR changes
* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.
* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.
* If you've implemented or changed your ad server, check that there
are no new targeting problems.
* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.
* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.
CPC changes
* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.
* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.
* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.
Placement targeting revenue changes
* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.
* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.
* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.
Finally, two more things...
Where are the changes happening?
Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.
Taking seasonal fluctuation into account
Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.
I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.
Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM
TOPIC: Diagnosing and Treating Revenue Fluctuations (Part I)
Date: Wed, Mar 5 2008 3:25 pm
From: Inside AdSense Team
You love your website and you want it to thrive. You create content,
manage your community, and keep an eye on your AdSense performance. If
AdSense revenue is down, you're understandably concerned. If AdSense
revenue is up, you're happy, but you want to know why. Revenue
fluctuations are obvious enough when they occur, but the root cause
isn't equally clear. It can be challenging for both new and experienced
publishers alike to analyze their AdSense data and respond effectively
to changes.The goal of this post, and our follow-up later this week, is
to help you understand the AdSense revenue model so you can diagnose
and treat revenue fluctuations like an experienced MD.Study upThe first
step is knowing how the figures reported in your account (such as eCPM,
CTR, and page impressions) interact to describe your total revenue.
Think of each number as a variable in the revenue formula for your
site. At the highest level, you can calculate revenue by multiplying
your page impressions by the effective cost-per-thousand impressions
(eCPM) and dividing by 1000.Revenue = Page Impressions * eCPM /
1000eCPM = Revenue / Page Impressions * 1000The eCPM metric provides an
estimate of how much revenue you can expect to earn for every 1000 page
impressions. For example, if you serve 10,000 page impressions and earn
$40, your eCPM is $4. If page impressions increase to 30,000, you can
predict that you'll earn $120 given the $4 eCPM.Most AdSense ads pay on
a cost-per-click (CPC) basis, so eCPM is really a measure of your
average ad performance. Breaking eCPM into the click-through-rate (CTR)
and the average cost that advertisers pay per click (CPC) gives you a
more accurate measure of performance.Revenue = Page Impressions * CTR *
average CPCOnce you know your average CTR and your average CPC, you can
predict how much revenue you'll earn for a given amount of page views.
You can also analyze your revenue by looking at placement-targeted ads
versus contextually-targeted ads.Total Revenue = Revenue (contextual) +
Revenue (placement-targeted)While contextually targeted ads always pay
per click, advertisers can pay for placement-targeted ads by impression
(CPM) or by click (CPC). To account for both of these bid types, you
should look at the average eCPM for placement-targeted ads. More
simply, you can just add placement-targeted revenue to your
contextually targeted revenue.Revenue = (Page Impressions
(contextual) * CTR * average CPC) + (Page Impressions
(placement-targeted) * eCPM (placement targeted) / 1000)Revenue = (Page
Impressions (contextual) * CTR * average CPC ) + Revenue
(placement-targeted)Even though we're looking at contextual and
placement-targeted revenue separately, don't forget that these two
types of ads compete against each other in the auction. We'll always
show the best performing ad, regardless of targeting type, so more
competition creates higher winning bids.Identify the symptomsNow you're
ready to diagnose any revenue fluctuation. Just like the revenue
formulas above, let's start simple and gradually get more complex.The
first question to ask is: Did either your page impressions or your eCPM
change? You can compare trends in both page impressions and eCPM using
the Advanced Reports in your account.If your AdSense page impressions
have declined, you should determine if traffic to your entire site is
declining as well. A web analytics tool such as Google Analytics can
provide you with this information. In addition, you should check your
pages for unpaid public service ads (PSAs).If your eCPM is down, you'll
need to dig one level deeper and find out if your contextual or
placement targeted ad performance has dropped. You can also find this
data in the Advanced Reports tab using the options shown below.Let's
consider your contextual ads first. The two key metrics to investigate
are CTR and average CPC. CTR is given in your reports, but you'll need
to calculate your average CPC using your favorite spreadsheet. (My
favorite goes without saying). Please keep in mind that this is still
an average CPC for your account and doesn't necessarily correspond with
the price paid by any specific advertiser. Once you've narrowed the
change to CTR or average CPC you're ready to start treatment.For
placement-targeted ads, you should analyze how much total
placement-targeted revenue you are receiving and the average eCPM.
Changes in either of these metrics usually indicate that advertisers
are beginning or ending campaigns targeted to your site. Again,
placement-targeted campaigns are more likely to be short-term than
contextual campaigns.That's all we have time for today -- now that you
have a better understanding of what factors can affect revenue, don't
forget to check back later this week for the second part of this
series. We'll be treating ways to treat revenue fluctuations based on
the symptoms you've discovered.Posted by Christian Ashlock - AdSense
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 3/05/2008 03:25:00 PM
From: Inside AdSense Team
You love your website and you want it to thrive. You create content,
manage your community, and keep an eye on your AdSense performance. If
AdSense revenue is down, you're understandably concerned. If AdSense
revenue is up, you're happy, but you want to know why. Revenue
fluctuations are obvious enough when they occur, but the root cause
isn't equally clear. It can be challenging for both new and experienced
publishers alike to analyze their AdSense data and respond effectively
to changes.The goal of this post, and our follow-up later this week, is
to help you understand the AdSense revenue model so you can diagnose
and treat revenue fluctuations like an experienced MD.Study upThe first
step is knowing how the figures reported in your account (such as eCPM,
CTR, and page impressions) interact to describe your total revenue.
Think of each number as a variable in the revenue formula for your
site. At the highest level, you can calculate revenue by multiplying
your page impressions by the effective cost-per-thousand impressions
(eCPM) and dividing by 1000.Revenue = Page Impressions * eCPM /
1000eCPM = Revenue / Page Impressions * 1000The eCPM metric provides an
estimate of how much revenue you can expect to earn for every 1000 page
impressions. For example, if you serve 10,000 page impressions and earn
$40, your eCPM is $4. If page impressions increase to 30,000, you can
predict that you'll earn $120 given the $4 eCPM.Most AdSense ads pay on
a cost-per-click (CPC) basis, so eCPM is really a measure of your
average ad performance. Breaking eCPM into the click-through-rate (CTR)
and the average cost that advertisers pay per click (CPC) gives you a
more accurate measure of performance.Revenue = Page Impressions * CTR *
average CPCOnce you know your average CTR and your average CPC, you can
predict how much revenue you'll earn for a given amount of page views.
You can also analyze your revenue by looking at placement-targeted ads
versus contextually-targeted ads.Total Revenue = Revenue (contextual) +
Revenue (placement-targeted)While contextually targeted ads always pay
per click, advertisers can pay for placement-targeted ads by impression
(CPM) or by click (CPC). To account for both of these bid types, you
should look at the average eCPM for placement-targeted ads. More
simply, you can just add placement-targeted revenue to your
contextually targeted revenue.Revenue = (Page Impressions
(contextual) * CTR * average CPC) + (Page Impressions
(placement-targeted) * eCPM (placement targeted) / 1000)Revenue = (Page
Impressions (contextual) * CTR * average CPC ) + Revenue
(placement-targeted)Even though we're looking at contextual and
placement-targeted revenue separately, don't forget that these two
types of ads compete against each other in the auction. We'll always
show the best performing ad, regardless of targeting type, so more
competition creates higher winning bids.Identify the symptomsNow you're
ready to diagnose any revenue fluctuation. Just like the revenue
formulas above, let's start simple and gradually get more complex.The
first question to ask is: Did either your page impressions or your eCPM
change? You can compare trends in both page impressions and eCPM using
the Advanced Reports in your account.If your AdSense page impressions
have declined, you should determine if traffic to your entire site is
declining as well. A web analytics tool such as Google Analytics can
provide you with this information. In addition, you should check your
pages for unpaid public service ads (PSAs).If your eCPM is down, you'll
need to dig one level deeper and find out if your contextual or
placement targeted ad performance has dropped. You can also find this
data in the Advanced Reports tab using the options shown below.Let's
consider your contextual ads first. The two key metrics to investigate
are CTR and average CPC. CTR is given in your reports, but you'll need
to calculate your average CPC using your favorite spreadsheet. (My
favorite goes without saying). Please keep in mind that this is still
an average CPC for your account and doesn't necessarily correspond with
the price paid by any specific advertiser. Once you've narrowed the
change to CTR or average CPC you're ready to start treatment.For
placement-targeted ads, you should analyze how much total
placement-targeted revenue you are receiving and the average eCPM.
Changes in either of these metrics usually indicate that advertisers
are beginning or ending campaigns targeted to your site. Again,
placement-targeted campaigns are more likely to be short-term than
contextual campaigns.That's all we have time for today -- now that you
have a better understanding of what factors can affect revenue, don't
forget to check back later this week for the second part of this
series. We'll be treating ways to treat revenue fluctuations based on
the symptoms you've discovered.Posted by Christian Ashlock - AdSense
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 3/05/2008 03:25:00 PM
TOPIC: Driving up placement targeting earnings
Date: Thurs, Feb 7 2008 12:55 pm
From: Inside AdSense Team
Initially inspired by some of the earliest experiments in
user-generated reviews, the site now hosts almost 100,000
English-language car reviews submitted by visitors from across the
globe.From 1997 to 2000, founder Steven Jackson ran the site as a
hobby. However, the growing hosting costs became significant, so Steven
opted to run ads to cover them. He joined the AdSense program and was
impressed with the initial results, which were further improved by
carefully optimising the location, colour and size of the ads. By 2005,
the time demands of running a popular website while holding down a day
job were no longer sustainable. The steady revenue from AdSense was a
major factor in Steven's decision to leave his old career and devote
himself full-time to running Carsurvey.org.AdSense offered Steven many
advantages. Its global reach matched Carsurvey.org's diverse user base,
and the fact that it separated the selling of ad space from the
management of the site was very important to maintaining the sites'
independence and credibility. Steven says, "AdSense allows me to focus
on running Carsurvey.org for visitors. As long as Carsurvey.org
provides a useful service, AdSense helps pay the bills."Ad placementsAs
a regular reader of Inside AdSense, Steven was quick to pick up on
improvements to the custom channel feature, which allows advertisers to
target specific site areas using ad placements. He updated his AdSense
HTML code to highlight his site via ad placements and focused on the
most important pages and locations within Carsurvey.org. This made the
site more appealing to advertisers, as they could begin to target
specific page locations and sections. In addition, it gave more
prominence to Carsurvey.org in the AdWords site tool, as you can see in
the image below.Medium rectanglesIn addition to implementing the ad
placements, Steven also tried another AdSense optimisation tip and
added more image-enabled 300x250 medium rectangle units to his site.
Though initially skeptical, as using those units would mean both
changing the page layout for all of Carsurvey.org and displaying fewer
ads per page, Steven decided to give the change a try.Accelerating
revenueThe improvements were gradual at first, but soon Steven's
revenue climbed as advertisers began targeting specific ad placements
on Carsurvey.org, namely the new 300x250 units in prime locations.
Within a few months, Steven saw his placement targeting revenue grow up
to six times its previous level; it now represents 60-80% of his
overall earnings."I can definitely recommend experimenting with the ad
placements and image enabled ads, especially in the 300x250 and
skyscraper formats recommended by Google. I thought Carsurvey.org was
pretty well optimised, but this just shows that experimenting with
AdSense ad placements and testing out new features can really pay off,"
says Steven.Posted by Colm O'Muire - AdSense UK Optimisation Team
--
Posted By Inside AdSense Team to Inside AdSense at 2/07/2008 12:55:00 PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af66f1204b755ec?hl=en
Carsurvey.org is a car review website published by CSDO Media Limited.
Initially inspired by some of the earliest experiments in
user-generated reviews, the site now hosts almost 100,000
English-language car reviews submitted by visitors from across the
globe.From 1997 to 2000, founder Steven Jackson ran the site as a
hobby. However, the growing hosting costs became significant, so Steven
opted to run ads to cover them. He joined the AdSense program and was
impressed with the initial results, which were further improved by
carefully optimising the location, colour and size of the ads. By 2005,
the time demands of running a popular website while holding down a day
job were no longer sustainable. The steady revenue from AdSense was a
major factor in Steven's decision to leave his old career and devote
himself full-time to running Carsurvey.org.AdSense offered Steven many
advantages. Its global reach matched Carsurvey.org's diverse user base,
and the fact that it separated the selling of ad space from the
management of the site was very important to maintaining the sites'
independence and credibility. Steven says, "AdSense allows me to focus
on running Carsurvey.org for visitors. As long as Carsurvey.org
provides a useful service, AdSense helps pay the bills."Ad placementsAs
a regular reader of Inside AdSense, Steven was quick to pick up on
improvements to the custom channel feature, which allows advertisers to
target specific site areas using ad placements. He updated his AdSense
HTML code to highlight his site via ad placements and focused on the
most important pages and locations within Carsurvey.org. This made the
site more appealing to advertisers, as they could begin to target
specific page locations and sections. In addition, it gave more
prominence to Carsurvey.org in the AdWords site tool, as you can see in
the image below.Medium rectanglesIn addition to implementing the ad
placements, Steven also tried another AdSense optimisation tip and
added more image-enabled 300x250 medium rectangle units to his site.
Though initially skeptical, as using those units would mean both
changing the page layout for all of Carsurvey.org and displaying fewer
ads per page, Steven decided to give the change a try.Accelerating
revenueThe improvements were gradual at first, but soon Steven's
revenue climbed as advertisers began targeting specific ad placements
on Carsurvey.org, namely the new 300x250 units in prime locations.
Within a few months, Steven saw his placement targeting revenue grow up
to six times its previous level; it now represents 60-80% of his
overall earnings."I can definitely recommend experimenting with the ad
placements and image enabled ads, especially in the 300x250 and
skyscraper formats recommended by Google. I thought Carsurvey.org was
pretty well optimised, but this just shows that experimenting with
AdSense ad placements and testing out new features can really pay off,"
says Steven.Posted by Colm O'Muire - AdSense UK Optimisation Team
--
Posted By Inside AdSense Team to Inside AdSense at 2/07/2008 12:55:00 PM
TOPIC: AdSense in fashion for those who wear many hats
Date: Thurs, Jan 24 2008 2:16 pm
From: Inside AdSense
Here's another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.
http://www.youtube.com/watch?v=7OkN0Szx1uc
Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer --
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer's Guide and is an affiliate
himself.
Before AdSense, Shawn relied on running affiliate ads and selling
space on a CPM basis. This could be hit or miss, as he would manually
try to place ads that were the best fit. As his sites grew, he would
sometimes forget about a time-sensitive ad, and that ad slot would
become wasted space. "With the contextually served ads from AdSense,"
Shawn says, "my advertising is always fresh and spot on."
Shawn also blogs daily about affiliate marketing and maintains an
affiliate manager resource site. His audience is savvy, since they're
internet marketers as well, so he considers it essential that
targeted, relevant advertising is served up to his visitors. According
to Shawn, "AdSense is an ideal solution for my varied web properties,
and I work with AdSense for content, AdSense for search, referrals,
and video units."
As Shawn mentions in his video, one of the highlights of his day
(sometimes many times a day) is when he logs in to his AdSense
account. He likens it to holding a lottery ticket as he waits for his
daily earnings to be revealed. "I try to guess the daily total, based
on my past performance, which makes the whole process a little more
fun. When I experiment with new placements or have a particularly good
day with my traffic, it's always a thrill to see my milestones
measured in AdSense commission spikes."
Posted by Ryan Hayward - AdSense Product Marketing
Thursday, January 24, 2008 at 2:11:00 PM
From: Inside AdSense
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e93936abc93dbc0f?hl=en
Here's another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.
http://www.youtube.com/watch?v=7OkN0Szx1uc
Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer --
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer's Guide and is an affiliate
himself.
Before AdSense, Shawn relied on running affiliate ads and selling
space on a CPM basis. This could be hit or miss, as he would manually
try to place ads that were the best fit. As his sites grew, he would
sometimes forget about a time-sensitive ad, and that ad slot would
become wasted space. "With the contextually served ads from AdSense,"
Shawn says, "my advertising is always fresh and spot on."
Shawn also blogs daily about affiliate marketing and maintains an
affiliate manager resource site. His audience is savvy, since they're
internet marketers as well, so he considers it essential that
targeted, relevant advertising is served up to his visitors. According
to Shawn, "AdSense is an ideal solution for my varied web properties,
and I work with AdSense for content, AdSense for search, referrals,
and video units."
As Shawn mentions in his video, one of the highlights of his day
(sometimes many times a day) is when he logs in to his AdSense
account. He likens it to holding a lottery ticket as he waits for his
daily earnings to be revealed. "I try to guess the daily total, based
on my past performance, which makes the whole process a little more
fun. When I experiment with new placements or have a particularly good
day with my traffic, it's always a thrill to see my milestones
measured in AdSense commission spikes."
Posted by Ryan Hayward - AdSense Product Marketing
Thursday, January 24, 2008 at 2:11:00 PM
TOPIC: A follow-up to our referrals announcement
Date: Fri, Jan 18 2008 6:52 pm
From: Inside AdSense Team
You may have seen our recent post about the upcoming changes to
referrals promoting AdSense. Since we made this announcement, we've
received a number of responses about the program being dependent on the
location of the referring publisher. We've carefully considered your
feedback, and have decided to modify the original plan.The changes to
referrals promoting AdSense will now depend on where your users are
located, regardless of your location as a publisher. You'll earn $100
for every user you refer to AdSense who is located in North America,
Latin America or Japan when they generate $100 in AdSense revenue
within 180 days and they remove all payment holds. You'll no longer be
paid for users you refer who are located elsewhere. These changes will
go into effect the last week of January.The option to add a referral
unit for AdSense will reappear in your account when you target any
referral unit to Japan and/or any countries in North America and Latin
America. To ensure payment for valid conversions, we recommend that you
check the targeting settings on your current AdSense referral
units.We've also heard from a number of you that you're no longer
seeing recent AdSense referral earnings in your account. Please be
assured that this is a display error -- past conversions have not been
removed from your account. Our engineers are working hard to resolve
this issue quickly.Finally, we'd like to let you know about upcoming
changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads
and runs Google Pack for the first time after being referred through
your link or button. Starting the third week of February, each
successful Pack referral will earn up to $1. This change will apply to
all referrals for Google Pack and is independent of user location or
publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from
China during the third week of February. This specific referral payment
change will only affect installations from users in China. Again, this
is independent of your location as a publisher. We understand that
these changes may decrease revenue for some of you currently
participating in these referrals programs. While it's our goal to help
publishers earn as much as possible with the AdSense program, like any
other referrals advertiser, we're constantly evaluating our campaigns
to make them effective and sustainable.Again, thank you for your
feedback and support of the referrals program.Posted by Talia Brodecki
- AdSense Product Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 1/18/2008 06:50:00 PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/461e873896ed1548?hl=en
You may have seen our recent post about the upcoming changes to
referrals promoting AdSense. Since we made this announcement, we've
received a number of responses about the program being dependent on the
location of the referring publisher. We've carefully considered your
feedback, and have decided to modify the original plan.The changes to
referrals promoting AdSense will now depend on where your users are
located, regardless of your location as a publisher. You'll earn $100
for every user you refer to AdSense who is located in North America,
Latin America or Japan when they generate $100 in AdSense revenue
within 180 days and they remove all payment holds. You'll no longer be
paid for users you refer who are located elsewhere. These changes will
go into effect the last week of January.The option to add a referral
unit for AdSense will reappear in your account when you target any
referral unit to Japan and/or any countries in North America and Latin
America. To ensure payment for valid conversions, we recommend that you
check the targeting settings on your current AdSense referral
units.We've also heard from a number of you that you're no longer
seeing recent AdSense referral earnings in your account. Please be
assured that this is a display error -- past conversions have not been
removed from your account. Our engineers are working hard to resolve
this issue quickly.Finally, we'd like to let you know about upcoming
changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads
and runs Google Pack for the first time after being referred through
your link or button. Starting the third week of February, each
successful Pack referral will earn up to $1. This change will apply to
all referrals for Google Pack and is independent of user location or
publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from
China during the third week of February. This specific referral payment
change will only affect installations from users in China. Again, this
is independent of your location as a publisher. We understand that
these changes may decrease revenue for some of you currently
participating in these referrals programs. While it's our goal to help
publishers earn as much as possible with the AdSense program, like any
other referrals advertiser, we're constantly evaluating our campaigns
to make them effective and sustainable.Again, thank you for your
feedback and support of the referrals program.Posted by Talia Brodecki
- AdSense Product Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 1/18/2008 06:50:00 PM
TOPIC: Engaging users with policy-compliant images and video
Date: Wed, Jan 16 2008 11:03am
From: Inside AdSense Team
As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d298d981f3dca135?hl=en
As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM
TOPIC: 8 AdSense resolutions for 2008
Date: Fri, Jan 4 2008 11:25am
From: Inside AdSense Team
We're a few days into the new year, so hopefully you've been making
good progress on your resolutions so far. If you've only gotten as far
as "don't procrastinate" on your list, here are 8 AdSense-related
resolutions you might want to try:
- Turn my custom channels into ad placements, complete with descriptive
details to attract placement-targeting advertisers.
- Regularly check my sites for compliance with the AdSense program
policies.
- Keep my address and tax info up to date so that my payments are
accurate and timely. (And sign up for EFT if it's available to me!)
- Place more of my ad units above the fold and on my homepage for
increased visibility -- and advertiser appeal.
- Share my AdSense expertise with other publishers in the AdSense Help
Forum.
- Opt in to text and image ads to make the most of the available ad
inventory for my content.
- Use the Manage Ads feature to experiment with removing the borders
from my ad units.
- View the Payments Demo and payments schedule with rapt attention so
I'll always know when to expect my next payment.And just as some
resolutions always manage to make an appearance every year, why not
also take a look at our oldie-but-goodie AdSense resolutions from 2006
for further inspiration? (We still like #10 a lot.) As for us here at
Inside AdSense, we resolve to keep listening to your feedback and
bringing you the latest AdSense updates -- complete with the occasional
cheesy title, of course.Posted by Arlene Lee - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 1/04/2008 11:24:00 AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6b29695f6dbd8b49?hl=en
We're a few days into the new year, so hopefully you've been making
good progress on your resolutions so far. If you've only gotten as far
as "don't procrastinate" on your list, here are 8 AdSense-related
resolutions you might want to try:
- Turn my custom channels into ad placements, complete with descriptive
details to attract placement-targeting advertisers.
- Regularly check my sites for compliance with the AdSense program
policies.
- Keep my address and tax info up to date so that my payments are
accurate and timely. (And sign up for EFT if it's available to me!)
- Place more of my ad units above the fold and on my homepage for
increased visibility -- and advertiser appeal.
- Share my AdSense expertise with other publishers in the AdSense Help
Forum.
- Opt in to text and image ads to make the most of the available ad
inventory for my content.
- Use the Manage Ads feature to experiment with removing the borders
from my ad units.
- View the Payments Demo and payments schedule with rapt attention so
I'll always know when to expect my next payment.And just as some
resolutions always manage to make an appearance every year, why not
also take a look at our oldie-but-goodie AdSense resolutions from 2006
for further inspiration? (We still like #10 a lot.) As for us here at
Inside AdSense, we resolve to keep listening to your feedback and
bringing you the latest AdSense updates -- complete with the occasional
cheesy title, of course.Posted by Arlene Lee - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 1/04/2008 11:24:00 AM
TOPIC: A look back at 2007
Date: Mon, Dec 31 2007 7:07am
From: Inside AdSense Team
2007 is drawing to a close, but before you get out the party hats and
start practicing the lyrics to Auld Lang Syne, we'd like to take a
moment to recap some of the biggest developments in AdSense this
year.New feature launches were abundant in 2007, and many were based on
your direct feedback and requests. To help improve the performance of
your ads, we revamped the look of our ad formats and introduced ad
placements to let you promote your site to potential advertisers. The
new Manage Ads feature gave you the ability to make changes to your ad
units directly in your account and quickly experiment with
optimizations. In addition, we launched such features as video units,
AdSense for mobile content, and referrals 2.0 to bring in new revenue
streams for your site. Still others like the Allowed Sites list and the
recently announced Ad Review Center were inspired by your requests for
more control over your ads and your account.With our growing community
of publishers around the world, we also continued our international
expansion of products and online resources. AdSense for content was
launched in languages such as Hebrew, Greek, and Bulgarian, while
AdSense for search became available in a number of Southeast Asian
languages. We added payment options such as Western Union Quick Cash in
a few countries and EFT in Mexico. To help publishers connect with one
another around the world, we introduced AdSense Help Forums in 9 new
languages, including Polish, Arabic, and Russian.And of course, we
can't forget to mention the exciting things that happened right here on
our blog. We welcomed 6 new languages into the Inside AdSense family
(Italian, Korean, Japanese, French, Turkish, and Simplified Chinese),
bringing the total number of AdSense blogs to 11. All 11 blogs combined
received 2.6 million pageviews from 1.7 million visits, and global
Groups subscriptions to all blogs crossed the 43,000 mark.Finally, we'd
like to close with our second annual Reader's Choice Award, which goes
to the post you visited most this year: 'Introducing video units'.
Accepting the award on behalf of the post is author Ryan Hayward, who
had this to say: "In a world where Hollywood writers are striking and
my favorite show, 'The Office,' is off-air, I hope that announcing
video units helped to fill the creative void and made each of our lives
just a little more entertaining. Cue the orchestra."Here's to a very
happy and prosperous 2008. Cheers!Posted by Arlene Lee - AdSense
Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/31/2007 07:07:00
AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/4baf4c38bfc93030?hl=en
2007 is drawing to a close, but before you get out the party hats and
start practicing the lyrics to Auld Lang Syne, we'd like to take a
moment to recap some of the biggest developments in AdSense this
year.New feature launches were abundant in 2007, and many were based on
your direct feedback and requests. To help improve the performance of
your ads, we revamped the look of our ad formats and introduced ad
placements to let you promote your site to potential advertisers. The
new Manage Ads feature gave you the ability to make changes to your ad
units directly in your account and quickly experiment with
optimizations. In addition, we launched such features as video units,
AdSense for mobile content, and referrals 2.0 to bring in new revenue
streams for your site. Still others like the Allowed Sites list and the
recently announced Ad Review Center were inspired by your requests for
more control over your ads and your account.With our growing community
of publishers around the world, we also continued our international
expansion of products and online resources. AdSense for content was
launched in languages such as Hebrew, Greek, and Bulgarian, while
AdSense for search became available in a number of Southeast Asian
languages. We added payment options such as Western Union Quick Cash in
a few countries and EFT in Mexico. To help publishers connect with one
another around the world, we introduced AdSense Help Forums in 9 new
languages, including Polish, Arabic, and Russian.And of course, we
can't forget to mention the exciting things that happened right here on
our blog. We welcomed 6 new languages into the Inside AdSense family
(Italian, Korean, Japanese, French, Turkish, and Simplified Chinese),
bringing the total number of AdSense blogs to 11. All 11 blogs combined
received 2.6 million pageviews from 1.7 million visits, and global
Groups subscriptions to all blogs crossed the 43,000 mark.Finally, we'd
like to close with our second annual Reader's Choice Award, which goes
to the post you visited most this year: 'Introducing video units'.
Accepting the award on behalf of the post is author Ryan Hayward, who
had this to say: "In a world where Hollywood writers are striking and
my favorite show, 'The Office,' is off-air, I hope that announcing
video units helped to fill the creative void and made each of our lives
just a little more entertaining. Cue the orchestra."Here's to a very
happy and prosperous 2008. Cheers!Posted by Arlene Lee - AdSense
Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/31/2007 07:07:00
AM
TOPIC: AdSense inspiration
==== 1 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 2 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 3 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 4 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 5 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 6 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6a55eeb79bb4bf2d?hl=en
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 2 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 3 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 4 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 5 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
==== 6 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense
A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.
http://www.youtube.com/watch?v=tSN0ywpVLzI
Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.
In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."
Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM
TOPIC: Farewell Onsite Advertiser Sign-up
Date: Wed, Dec 12 2007 10:50 am
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/3bd9ddbba7eea9ff?hl=en
We have high standards for the services we offer, which means we
constantly reevaluate existing features to ensure they are effective as
the AdSense product continues to expand.Our recent findings indicate
that the Onsite Advertiser Sign-up feature, which allowed advertisers
to sign up for AdWords campaigns on your site, hasn't been performing
as well as we had hoped. We've elected to gracefully retire this
feature and focus our efforts on developing and supporting features
that drive better monetization results for you. Call it time
management, call it ROI, call it our unwavering commitment to our
publishers. We want you to earn more revenue, and sometimes that
means "sunsetting" certain features we created.Please be aware that any
links you've created that lead to a customizable Onsite Advertiser
Sign-up page will soon re-direct to the main AdWords sign-up page. Of
course, AdWords advertisers will still be able to target your
individual sites by using placement targeting. Thanks for your support
of this feature in the past. We hope its departure won't cause you any
inconvenience. Posted by Ben Ewing - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/12/2007 10:47:00
AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/3bd9ddbba7eea9ff?hl=en
We have high standards for the services we offer, which means we
constantly reevaluate existing features to ensure they are effective as
the AdSense product continues to expand.Our recent findings indicate
that the Onsite Advertiser Sign-up feature, which allowed advertisers
to sign up for AdWords campaigns on your site, hasn't been performing
as well as we had hoped. We've elected to gracefully retire this
feature and focus our efforts on developing and supporting features
that drive better monetization results for you. Call it time
management, call it ROI, call it our unwavering commitment to our
publishers. We want you to earn more revenue, and sometimes that
means "sunsetting" certain features we created.Please be aware that any
links you've created that lead to a customizable Onsite Advertiser
Sign-up page will soon re-direct to the main AdWords sign-up page. Of
course, AdWords advertisers will still be able to target your
individual sites by using placement targeting. Thanks for your support
of this feature in the past. We hope its departure won't cause you any
inconvenience. Posted by Ben Ewing - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/12/2007 10:47:00
AM
TOPIC: Phone verification fixed
Date: Fri, Dec 7 2007 4:34 pm
From: Inside AdSense Team
Our engineers have now resolved the phone verification issue we
reported on Tuesday. If your account is still on a phone verification
hold, please feel free to retry the verification process. For
instructions on removing any holds on your account, visit your Payment
History page and look for a 'Required Actions' box at the top of the
page.As always, we appreciate your patience. Posted by Arlene Lee -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/07/2007 04:34:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/cc790929460a065f?hl=en
Our engineers have now resolved the phone verification issue we
reported on Tuesday. If your account is still on a phone verification
hold, please feel free to retry the verification process. For
instructions on removing any holds on your account, visit your Payment
History page and look for a 'Required Actions' box at the top of the
page.As always, we appreciate your patience. Posted by Arlene Lee -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/07/2007 04:34:00
PM
TOPIC: And the winner is...
Date: Wed, Dec 5 2007 2:06 pm
From: Inside AdSense Team
Recently, we launched the AdSense Story Contest and asked publishers
like you to send in video of your experiences with AdSense. We were
thrilled by the enthusiasm and creativity you put into these videos.
Although we can only award one winner, we'll be sharing some of our
favorite submissions with you over the next few weeks.And now, the
moment you've been waiting for...Congratulations to Don Vandervort from
Hometips.com for his winning video submission! Before we show you his
video, here's a little bit of background about Don and
HomeTips.Interestingly enough, HomeTips.com started out in a backyard
clubhouse. Don converted the bottom floor of his sons' two-story
treehouse into a small office, and launched HomeTips from that office
in 1997 as an online portfolio to promote his books. In 2003, Don heard
about the Google AdSense program and thought it might be helpful in
generating revenue for HomeTips.During the first week, Don remembers
that AdSense revenue paid for coffee; in the second week, it paid for
lunches. Now, AdSense revenue pays for all salaries, overhead, and
business development. "Solid content is the secret to developing a
following," says Don. "If you write expert content with your visitor's
needs in mind, the rest will follow." We'll let Don tell you more about
his site and his story:You can also read more about Don's story on our
Case Studies page.Thanks again to everyone who participated, and stay
tuned for other great AdSense stories in the coming weeks.Posted by
Sunil Subhedar - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/05/2007 02:05:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/66f812895e5afe2a?hl=en
Recently, we launched the AdSense Story Contest and asked publishers
like you to send in video of your experiences with AdSense. We were
thrilled by the enthusiasm and creativity you put into these videos.
Although we can only award one winner, we'll be sharing some of our
favorite submissions with you over the next few weeks.And now, the
moment you've been waiting for...Congratulations to Don Vandervort from
Hometips.com for his winning video submission! Before we show you his
video, here's a little bit of background about Don and
HomeTips.Interestingly enough, HomeTips.com started out in a backyard
clubhouse. Don converted the bottom floor of his sons' two-story
treehouse into a small office, and launched HomeTips from that office
in 1997 as an online portfolio to promote his books. In 2003, Don heard
about the Google AdSense program and thought it might be helpful in
generating revenue for HomeTips.During the first week, Don remembers
that AdSense revenue paid for coffee; in the second week, it paid for
lunches. Now, AdSense revenue pays for all salaries, overhead, and
business development. "Solid content is the secret to developing a
following," says Don. "If you write expert content with your visitor's
needs in mind, the rest will follow." We'll let Don tell you more about
his site and his story:You can also read more about Don's story on our
Case Studies page.Thanks again to everyone who participated, and stay
tuned for other great AdSense stories in the coming weeks.Posted by
Sunil Subhedar - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 12/05/2007 02:05:00
PM
TOPIC: Simplified ad management is rolling out now
Date: Mon, Nov 5 2007 6:16 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/c16b470e0b277b8c?hl=en
Two weeks ago, we gave you a sneak peek of what was in store for
November. Now, we're happy to let you know that we've started rolling
out our new ad management feature to publishers! As a reminder, this
feature will save the settings of your ad units within your AdSense
account. That means, each time you want to change the colors, channels,
or even the corner styles for your ad units, you can make the changes
directly in your account rather than generating and pasting new code.
Again, we're still working on rolling this feature out to all
publishers, so don't worry if you don't see it in your account yet --
it'll be there soon.Below are a few answers to questions you might have
about this new feature:How has the process of generating new ad code
changed?On the 'Get Ads' page of the 'AdSense Setup' tab, you'll find
the same code generation wizard you've used before. At the end of the
wizard, you'll now be prompted to provide a name for the ad unit you've
just created. We recommend using a descriptive name so that you'll
remember where you pasted this ad unit. For instance, use names
like "Homepage Leaderboard, example.com" or "Top 300x250, Sports
pages." You can find more detailed instructions in our Help Center.Why
do I need to name my new ad units now?With this new feature, all your
new ad code will have a name and an unique ad slot ID. This will help
you remember them so you can make changes to them later directly on
the 'Manage Ads' page. As noted above, please be as specific as
possible when naming your ad units and include information such as
location, ad size, and domain.Will the old ad code on my sites still
work?Any ad code you've generated in the past will continue to work as
normal. However, please note that the old ad code will not
automatically be updated to include this feature. If you'd like to
apply this new feature to your old ad units, you can import the code
and save the new settings.Why don't I see anything after adding a new
ad unit to my site?If you're implementing a newly created ad unit on
your site, the ad unit may not appear for up to 10 minutes while our
servers are informed about the settings for the new unit. Don't feel
like waiting? Simply use the Preview function on the 'Manage Ads' page
to check out your updated pages immediately.I made some changes to my
ads, but nothing changed on my site. What happened?Just as noted above,
any changes to the ad unit may take up to 10 minutes to be visible.
Feel free to use the Preview function to see your changes
immediately.How do I change the size of my ad units on the 'Manage Ads'
page?Unfortunately, size is one of the few things you can't change with
this new feature. To change the size of your ads, you'll need to visit
the 'Get Ads' page to generate a new ad unit.How do I delete some of
the ad units I created?Right now, it isn't possible to delete ad units
from within your account. This is designed to help avoid instances
where an active ad units might be accidentally deleted. However, ad
units that have not generated impressions for 7 days will
become 'inactive' and will automatically be hidden. You can check
the 'Show inactive AdSense units' box to unhide them.One last reminder
- please keep in mind that this feature only applies to ad code
generated from your account at https://www.google.com/adsense. If you
create your ad code through one of our partners, such as Blogger,
Dada.net, or Apple iWeb, you'll continue to use the standard ad
code.Want to learn more about this feature? Feel free to check out our
complete guide. You might also find our videos on generating ad code
and managing your ads useful. Finally, we'd like to hear what you think
about this feature.Posted by Cathleen Jia - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 11/05/2007 06:14:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/c16b470e0b277b8c?hl=en
Two weeks ago, we gave you a sneak peek of what was in store for
November. Now, we're happy to let you know that we've started rolling
out our new ad management feature to publishers! As a reminder, this
feature will save the settings of your ad units within your AdSense
account. That means, each time you want to change the colors, channels,
or even the corner styles for your ad units, you can make the changes
directly in your account rather than generating and pasting new code.
Again, we're still working on rolling this feature out to all
publishers, so don't worry if you don't see it in your account yet --
it'll be there soon.Below are a few answers to questions you might have
about this new feature:How has the process of generating new ad code
changed?On the 'Get Ads' page of the 'AdSense Setup' tab, you'll find
the same code generation wizard you've used before. At the end of the
wizard, you'll now be prompted to provide a name for the ad unit you've
just created. We recommend using a descriptive name so that you'll
remember where you pasted this ad unit. For instance, use names
like "Homepage Leaderboard, example.com" or "Top 300x250, Sports
pages." You can find more detailed instructions in our Help Center.Why
do I need to name my new ad units now?With this new feature, all your
new ad code will have a name and an unique ad slot ID. This will help
you remember them so you can make changes to them later directly on
the 'Manage Ads' page. As noted above, please be as specific as
possible when naming your ad units and include information such as
location, ad size, and domain.Will the old ad code on my sites still
work?Any ad code you've generated in the past will continue to work as
normal. However, please note that the old ad code will not
automatically be updated to include this feature. If you'd like to
apply this new feature to your old ad units, you can import the code
and save the new settings.Why don't I see anything after adding a new
ad unit to my site?If you're implementing a newly created ad unit on
your site, the ad unit may not appear for up to 10 minutes while our
servers are informed about the settings for the new unit. Don't feel
like waiting? Simply use the Preview function on the 'Manage Ads' page
to check out your updated pages immediately.I made some changes to my
ads, but nothing changed on my site. What happened?Just as noted above,
any changes to the ad unit may take up to 10 minutes to be visible.
Feel free to use the Preview function to see your changes
immediately.How do I change the size of my ad units on the 'Manage Ads'
page?Unfortunately, size is one of the few things you can't change with
this new feature. To change the size of your ads, you'll need to visit
the 'Get Ads' page to generate a new ad unit.How do I delete some of
the ad units I created?Right now, it isn't possible to delete ad units
from within your account. This is designed to help avoid instances
where an active ad units might be accidentally deleted. However, ad
units that have not generated impressions for 7 days will
become 'inactive' and will automatically be hidden. You can check
the 'Show inactive AdSense units' box to unhide them.One last reminder
- please keep in mind that this feature only applies to ad code
generated from your account at https://www.google.com/adsense. If you
create your ad code through one of our partners, such as Blogger,
Dada.net, or Apple iWeb, you'll continue to use the standard ad
code.Want to learn more about this feature? Feel free to check out our
complete guide. You might also find our videos on generating ad code
and managing your ads useful. Finally, we'd like to hear what you think
about this feature.Posted by Cathleen Jia - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 11/05/2007 06:14:00
PM
TOPIC: AdSense Forum now in Arabic
Date: Mon, Oct 22 2007 9:30 am
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/7faafb0bc2816062?hl=enWe've recently opened an AdSense Help Forum in Arabic. Drop by the new
forum today to post your questions and share your AdSense expertise
with other Arabic-speaking publishers. As with our other forums, a
Google representative will participate in the discussions and
occasionally contribute posts.This launch brings the number of AdSense
Help Forums up to 15. If you aren't yet one of the 54,000 publishers
worldwide participating in the forums, we'd like to let you know that
they're available in: Chinese (Simplified), Chinese (Traditional),
Dutch, English, French, German, Italian, Japanese, Korean, Polish,
Portuguese, Russian, Spanish, and Turkish.Join a forum today to meet
and learn from other AdSense publishers!Posted by Arlene Lee - AdSense
Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 10/22/2007 09:29:00
AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/7faafb0bc2816062?hl=enWe've recently opened an AdSense Help Forum in Arabic. Drop by the new
forum today to post your questions and share your AdSense expertise
with other Arabic-speaking publishers. As with our other forums, a
Google representative will participate in the discussions and
occasionally contribute posts.This launch brings the number of AdSense
Help Forums up to 15. If you aren't yet one of the 54,000 publishers
worldwide participating in the forums, we'd like to let you know that
they're available in: Chinese (Simplified), Chinese (Traditional),
Dutch, English, French, German, Italian, Japanese, Korean, Polish,
Portuguese, Russian, Spanish, and Turkish.Join a forum today to meet
and learn from other AdSense publishers!Posted by Arlene Lee - AdSense
Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 10/22/2007 09:29:00
AM
TOPIC: Optimizing Instablogs
Date: Fri, Oct 5 2007 3:25 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/10a0c2c975a824c8?hl=en
Instablogs is a blog network that publishes more than 200 posts a day
on 136 blogs spanning 16 niche channels, including luxury gadgets blog
Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging
from all over the world, Instablogs has around 2 million unique
visitors per month.Instablogs co-founder Ankit Maheshwari tells us that
AdSense works well with each blog's unique content. "Since our blogs
are very niche-oriented, it's tough for us to sell our inventory
directly to advertisers on blogs with less than 30,000 page views per
month," he says. "AdSense's high CPC offering and huge advertiser
database can help monetize the page views on any site irrespective of
its size."Recently Ankit began to experiment with AdSense optimization.
Although he was doubtful of the results, he tried a few minor tweaks on
his site, such as opting in to displaying image ads and adding link
units to the top of his pages. He also used information from his custom
channels to determine the ad unit with the highest CTR on his pages -
he then placed this ad unit first in the HTML source of each page.
After a week of testing these changes, Ankit found that revenue nearly
doubled. While AdSense revenue used to comprise 15% of the company's
advertising revenue, since optimizing it's increased to 25%.Despite the
success of his first optimization, Ankit has found that there isn't one
standard layout or ad format that is optimal for all of his pages. He
says, "We've seen in many blogs that a few ad types perform better in
different sections. For example, the large rectangle performs 70%
better on the permalink pages of our Tattoo blog, while skyscrapers
perform best on all other pages. At the same time, banner ads have
performed really well on our Parenting blog."Today, Ankit continues to
make small changes and frequently tests new layouts based on his custom
channel data. He feels that "custom channels are not only a useful
feature, but also the most important feature in the entire AdSense
program for publishers."Posted by Bennet Abraham - AdSense India
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 10/05/2007 03:26:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/10a0c2c975a824c8?hl=en
Instablogs is a blog network that publishes more than 200 posts a day
on 136 blogs spanning 16 niche channels, including luxury gadgets blog
Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging
from all over the world, Instablogs has around 2 million unique
visitors per month.Instablogs co-founder Ankit Maheshwari tells us that
AdSense works well with each blog's unique content. "Since our blogs
are very niche-oriented, it's tough for us to sell our inventory
directly to advertisers on blogs with less than 30,000 page views per
month," he says. "AdSense's high CPC offering and huge advertiser
database can help monetize the page views on any site irrespective of
its size."Recently Ankit began to experiment with AdSense optimization.
Although he was doubtful of the results, he tried a few minor tweaks on
his site, such as opting in to displaying image ads and adding link
units to the top of his pages. He also used information from his custom
channels to determine the ad unit with the highest CTR on his pages -
he then placed this ad unit first in the HTML source of each page.
After a week of testing these changes, Ankit found that revenue nearly
doubled. While AdSense revenue used to comprise 15% of the company's
advertising revenue, since optimizing it's increased to 25%.Despite the
success of his first optimization, Ankit has found that there isn't one
standard layout or ad format that is optimal for all of his pages. He
says, "We've seen in many blogs that a few ad types perform better in
different sections. For example, the large rectangle performs 70%
better on the permalink pages of our Tattoo blog, while skyscrapers
perform best on all other pages. At the same time, banner ads have
performed really well on our Parenting blog."Today, Ankit continues to
make small changes and frequently tests new layouts based on his custom
channel data. He feels that "custom channels are not only a useful
feature, but also the most important feature in the entire AdSense
program for publishers."Posted by Bennet Abraham - AdSense India
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 10/05/2007 03:26:00
PM
TOPIC: AdSense for search launches in Vietnamese
Date: Mon, Sep 24 2007 10:16 am
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/15495fd674376026?hl=en
Following our announcement about Indonesian in July, we're happy to let
you know that AdSense for search is now available in another southeast
Asian language: Vietnamese. Vietnamese publishers can now offer users
Google search capabilities while generating revenue from ads on the
search results pages.As we've done in the past, we'd like to celebrate
this launch by providing you with a few fun facts about Vietnam:
- Vietnam is shaped like a narrow 'S'. Even though Vietnam is 1,650
kilometers (1,031 miles) from north to south, the country gets as
narrow as 50 kilometers (31 miles) across.
- Vietnamese is the seventh most spoken language in the United States
and sixth in Australia. According to the Ethnologue, Vietnamese is also
spoken by substantial numbers of people in Canada, China, Finland,
France, Germany, the Netherlands, Norway, Poland, and the United
Kingdom.
- Vietnam is the world's second largest exporter of coffee and
rice.Cha o m ng ca c nha xuâ t ba n Viê t Nam ê n v i AdSense! Posted by
Thiena Dao - AdSense Vietnamese Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 9/24/2007 10:16:00 AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/15495fd674376026?hl=en
Following our announcement about Indonesian in July, we're happy to let
you know that AdSense for search is now available in another southeast
Asian language: Vietnamese. Vietnamese publishers can now offer users
Google search capabilities while generating revenue from ads on the
search results pages.As we've done in the past, we'd like to celebrate
this launch by providing you with a few fun facts about Vietnam:
- Vietnam is shaped like a narrow 'S'. Even though Vietnam is 1,650
kilometers (1,031 miles) from north to south, the country gets as
narrow as 50 kilometers (31 miles) across.
- Vietnamese is the seventh most spoken language in the United States
and sixth in Australia. According to the Ethnologue, Vietnamese is also
spoken by substantial numbers of people in Canada, China, Finland,
France, Germany, the Netherlands, Norway, Poland, and the United
Kingdom.
- Vietnam is the world's second largest exporter of coffee and
rice.Cha o m ng ca c nha xuâ t ba n Viê t Nam ê n v i AdSense! Posted by
Thiena Dao - AdSense Vietnamese Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 9/24/2007 10:16:00 AM
TOPIC: Introducing Google Gadget Ads
Date: Wed, Sep 19 2007 3:35 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/695253d910fc76c2?hl=en
Today we launched Google Gadget Ads, customized "mini-sites" that run
as ads on AdSense publisher websites. These ads are interactive,
engaging, and will appeal to your users, simultaneously providing value
to advertisers while getting visitors to stick around your site. The
end result is that advertisers get more engaged users, users have a
richer ad experience, and publishers opted in to image ads may see
increased competition for their ad space.What does a gadget ad look
like? We're glad you asked. Below is a gadget ad that we've built to
advertise our AdSense program.Gadget ads can take a number of shapes,
sizes, and formats. If you're interested in seeing other cool gadget
ads, you can check out our Google Gadget Ad Center. Also, please rest
assured that gadget ads must adhere to our editorial policies, so there
won't be any distracting "punch the monkey" ads.Ready to start
displaying gadget ads on your website? While there's no guarantee that
they'll appear on your site, you can increase the chances that they'll
be shown by making sure you're opted in to image ads and using one of
the image ad formats. Please note that the most popular sizes for
gadget ads are the rectangle, leaderboard, and skyscraper formats.Also,
keep in mind that there are a few things advertisers look for when
targeting their ads to specific sites.Got questions about gadget ads?
We've got answers -- check out our Help Center.Posted by Magnus Yang -
AdSense Product Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 9/19/2007 03:34:00 PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/695253d910fc76c2?hl=en
Today we launched Google Gadget Ads, customized "mini-sites" that run
as ads on AdSense publisher websites. These ads are interactive,
engaging, and will appeal to your users, simultaneously providing value
to advertisers while getting visitors to stick around your site. The
end result is that advertisers get more engaged users, users have a
richer ad experience, and publishers opted in to image ads may see
increased competition for their ad space.What does a gadget ad look
like? We're glad you asked. Below is a gadget ad that we've built to
advertise our AdSense program.Gadget ads can take a number of shapes,
sizes, and formats. If you're interested in seeing other cool gadget
ads, you can check out our Google Gadget Ad Center. Also, please rest
assured that gadget ads must adhere to our editorial policies, so there
won't be any distracting "punch the monkey" ads.Ready to start
displaying gadget ads on your website? While there's no guarantee that
they'll appear on your site, you can increase the chances that they'll
be shown by making sure you're opted in to image ads and using one of
the image ad formats. Please note that the most popular sizes for
gadget ads are the rectangle, leaderboard, and skyscraper formats.Also,
keep in mind that there are a few things advertisers look for when
targeting their ads to specific sites.Got questions about gadget ads?
We've got answers -- check out our Help Center.Posted by Magnus Yang -
AdSense Product Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 9/19/2007 03:34:00 PM
TOPIC: EFT available in Mexico
Date: Fri, Sep 14 2007 7:54 am
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/f0b5f0521c20bcf5?hl=en
We're happy to let you know that Electronic Funds Transfer (EFT) is now
supported in Mexico. Signing up for EFT to receive your future payments
directly in your bank account is simple. Just follow these steps to set
up your bank account -- you'll then need to verify a test deposit that
we'll place into your account. To learn more about EFT or the sign-up
process, please visit our Help Center. We'll continue to announce any
new country support for EFT or additional payments options here on the
blog, so feel free to check back often!Posted by Eugenia Denari -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 9/12/2007 11:27:00 AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/f0b5f0521c20bcf5?hl=en
We're happy to let you know that Electronic Funds Transfer (EFT) is now
supported in Mexico. Signing up for EFT to receive your future payments
directly in your bank account is simple. Just follow these steps to set
up your bank account -- you'll then need to verify a test deposit that
we'll place into your account. To learn more about EFT or the sign-up
process, please visit our Help Center. We'll continue to announce any
new country support for EFT or additional payments options here on the
blog, so feel free to check back often!Posted by Eugenia Denari -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 9/12/2007 11:27:00 AM
TOPIC: New webinar puts the focus on features
Date: Wed, Sep 12 2007 9:45 am
From: Inside AdSense Team
Referrals 2.0. Allowed Sites. Blogger in-line ads. If any of these new
features sound foreign to you, we recommend registering for our
upcoming webinar, What's New with AdSense. It will be held online next
Wednesday, September 19th from 11:00-12:00pm PDT. In addition to
providing you with more information about new features, our support
specialists will provide a refresher on the top support issues every
publisher should know. Those attending can also ask questions at the
end of the webinar.To register, click on the link below or paste it
into a new browser window:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=572956326After
you've registered, you'll receive an email from WebEx with details on
how to participate. If you encounter any difficulty in registering,
please contact adsense-webinar@google.com. If you're unable to attend,
rest assured we'll be recording the webinar so you can view it later.
To watch our previous webinars, check out our Help Center.Posted by
Laura Chen - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 9/12/2007 09:44:00 AM
From: Inside AdSense Team
Referrals 2.0. Allowed Sites. Blogger in-line ads. If any of these new
features sound foreign to you, we recommend registering for our
upcoming webinar, What's New with AdSense. It will be held online next
Wednesday, September 19th from 11:00-12:00pm PDT. In addition to
providing you with more information about new features, our support
specialists will provide a refresher on the top support issues every
publisher should know. Those attending can also ask questions at the
end of the webinar.To register, click on the link below or paste it
into a new browser window:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=572956326After
you've registered, you'll receive an email from WebEx with details on
how to participate. If you encounter any difficulty in registering,
please contact adsense-webinar@google.com. If you're unable to attend,
rest assured we'll be recording the webinar so you can view it later.
To watch our previous webinars, check out our Help Center.Posted by
Laura Chen - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 9/12/2007 09:44:00 AM
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