From: Inside AdSense Team
TOPIC: Working with the Ad Review Center
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en
As you may remember, we started enabling the Ad Review Center for
publishers back in December to let you review ads placement-targeted to
your site. We've recently enabled the Ad Review Center for more
accounts and will continue rolling it out over the upcoming weeks. To
get a publisher's perspective on the new feature, we chatted with
Richard Tribe, Director of ski.com.au.Australian snow enthusiasts can
visit ski.com.au to learn about resorts and travel deals, as well as
news and photos of conditions. The site also serves as a skier
community, with videos, forums, wikis, and several blogs. Richard has
been using the Ad Review Center to ensure relevant, high-quality ads
appear alongside his content. He explains that "the Ad Review Center
allowed me to see who was targeting my site, and I saw a wonderful
array of high-quality advertisers in there... The Ad Review Center is a
great way of managing the quality and style of advertiser you would
like to have associated with your publication."To highlight specific
inventory, Richard has turned his custom channels into ad placements.
For instance, he found that his live camera feeds of snow conditions
drove significant advertiser interest, so he created specific snow
camera ad placements. He elaborates, "That extra choice helps make my
site look more attractive and allows advertisers to place their ads
exactly where they want to place them." With targetable custom
channels, Richard has given advertisers more control over where their
placement-targeted ads can appear, and using the Ad Review Center, he
ensures those ads are relevant to his site's audience.To check if the
Ad Review Center has been enabled for your account, visit
the 'Competitive Ad Filter' page under the AdSense Setup tab and look
for a green notification box.When setting up the Ad Review Center in
your account, we strongly recommend you keep your review preference set
to the default of 'Run ads immediately', and review placement-targeted
ads after they have run. Ads don't participate in the auction while
they are awaiting review, and ads that you have blocked can't compete
in the auction either. We ask that you consider the revenue
implications before blocking ads or switching from the 'Run
immediately' setting.Happy skiing (and reviewing)!Posted by Katie
Mandel - AdSense Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 3/17/2008 08:48:00 AM
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Date: Thurs, Mar 13 2008 10:11 am
From: Inside AdSense Team
TOPIC: Introducing Google Ad Manager
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e69f30da6362ec38?hl=en
As part of our continuing commitment to provide publishers of all sizes
with tools to improve revenue opportunities and productivity, we're
excited to announce Google Ad Manager.If you operate a site with
remnant ad inventory as well as reserved ad inventory that you sell
directly to advertisers, then Ad Manager is for you. It can help you
sell, schedule, deliver, and measure directly-sold and network-based
inventory. Google Ad Manager offers a wealth of features, including an
intuitive user interface, automated yield optimization, and proven
Google speed and reliability. Best of all, Google Ad Manager is free.Ad
Manager currently addresses the ad management and serving needs of
publishers with smaller sales teams and effectively complements the
DoubleClick Revenue Center, which is focused on publishers with large
sales teams. We're excited to add DART for Publishers to our suite of
products,and we're committed to the continued development and
enhancement of DoubleClick's offerings.To learn more or apply for
Google Ad Manager beta, visit our website.Posted by Anuj Srivastava -
AdSense Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 3/13/2008 10:09:00 AM
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