TOPIC: Updated Terms and Conditions

Date: Mon, Feb 25 2008 2:40 pm
From: Inside AdSense Team


Every now and then, we update the AdSense Terms and Conditions to make
sure they're in line with policies across Google, and to prepare for
future changes to the products and services we offer. As part of these
regular updates, you'll soon sign in to your account and see that the
Terms have been updated, prompting you to read through and accept them.
This time around, most of the changes to the Terms and Conditions fall
into two broad categories: 1) future products and features and 2)
privacy requirements. Specifically, one of the main changes is that the
terms anticipate future products that may become available in other
advertising formats and mediums, for example Gadget Ads. As we look
forward to monetizing more online and offline content, we've re-worded
some portions of the terms to make them applicable across a broader
array of media and formats -- anticipating, for example, that future
products may be priced, paid, or managed differently than current
ones.We've also added some specific requirements that make it necessary
for publishers to post and abide by a transparent privacy policy that
users see. According to this policy, publishers must notify their users
of the use of cookies and/or web beacons to collect data in the ad
serving process. This change relates to advertisers' use of innovative
products and features like Gadget Ads and other offerings in the
future.The changes aren't limited to the areas above, however; we've
made small changes throughout, so it's a good idea for you to review
them thoroughly before accepting.Posted by Julie Beckmann - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 2/25/2008 02:40:00 PM


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