TOPIC: Terms and Conditions clarification and TOPIC: Working with the Ad Review Center

Date: Wed, Mar 19 2008 9:35 am
From: Inside AdSense Team

TOPIC: Terms and Conditions clarification

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/585d24526adde976?hl=en

Since updating our Terms and Conditions a few weeks ago, we've received
a number of questions related to the new privacy policy and the display
language within accounts. We'd like to address those two areas below --
but please keep in mind that as with any legal terms, you may consider
consulting legal counsel if you have law-related questions about our
Terms and Conditions.Privacy policyUnfortunately, we can't suggest any
privacy policy language for your specific site, as all sites are set up
differently and laws may vary across different countries. You might
want to review online resources such as the Network Advertising
Initiative (NAI), which suggests language for data collection of
non-personally identifying information such as:We use third-party
advertising companies to serve ads when you visit our Web site. These
companies may use information (not including your name, address email
address or telephone number) about your visits to this and other Web
sites in order to provide advertisements about goods and services of
interest to you. If you would like more information about this practice
and to know your choices about not having this information used by
these companies, click here.Further examples can be found in Appendix A
of the NAI Self-Regulatory principles for publishers (PDF). Display
languageAt this time, the Terms and Conditions are only available in
one language per country -- whatever is determined as the legally
binding language. As such, you might see that the Terms and Conditions
are displayed in a language different from your Google interface.You
can read our updated Terms and Conditions in a different language, but
please keep in mind that the Terms will vary according to the country
or territory of your payment address. If you select a different
country, the Terms and Conditions you see may not be identical to those
appearing in your AdSense account, and therefore may not apply to you.
Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 3/19/2008 09:35:00 AM
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Date: Mon, Mar 17 2008 8:48 am
From: Inside AdSense Team

TOPIC: Working with the Ad Review Center

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en

As you may remember, we started enabling the Ad Review Center for
publishers back in December to let you review ads placement-targeted to
your site. We've recently enabled the Ad Review Center for more
accounts and will continue rolling it out over the upcoming weeks. To
get a publisher's perspective on the new feature, we chatted with
Richard Tribe, Director of ski.com.au.Australian snow enthusiasts can
visit ski.com.au to learn about resorts and travel deals, as well as
news and photos of conditions. The site also serves as a skier
community, with videos, forums, wikis, and several blogs. Richard has
been using the Ad Review Center to ensure relevant, high-quality ads
appear alongside his content. He explains that "the Ad Review Center
allowed me to see who was targeting my site, and I saw a wonderful
array of high-quality advertisers in there... The Ad Review Center is a
great way of managing the quality and style of advertiser you would
like to have associated with your publication."To highlight specific
inventory, Richard has turned his custom channels into ad placements.
For instance, he found that his live camera feeds of snow conditions
drove significant advertiser interest, so he created specific snow
camera ad placements. He elaborates, "That extra choice helps make my
site look more attractive and allows advertisers to place their ads
exactly where they want to place them." With targetable custom
channels, Richard has given advertisers more control over where their
placement-targeted ads can appear, and using the Ad Review Center, he
ensures those ads are relevant to his site's audience.To check if the
Ad Review Center has been enabled for your account, visit
the 'Competitive Ad Filter' page under the AdSense Setup tab and look
for a green notification box.When setting up the Ad Review Center in
your account, we strongly recommend you keep your review preference set
to the default of 'Run ads immediately', and review placement-targeted
ads after they have run. Ads don't participate in the auction while
they are awaiting review, and ads that you have blocked can't compete
in the auction either. We ask that you consider the revenue
implications before blocking ads or switching from the 'Run
immediately' setting.Happy skiing (and reviewing)!Posted by Katie
Mandel - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 3/17/2008 08:48:00 AM

TOPIC: Engaging users with policy-compliant images and video

Date: Wed, Jan 16 2008 11:03am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d298d981f3dca135?hl=en

As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM

TOPIC: Maintenance on Saturday, January 12 at 10am PST

Date: Fri, Jan 11 2008 2:40pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/5b450f80f711d56a?hl=en

Tomorrow, from 10am to 2pm, our engineers will be performing routine
system maintenance. You know the drill: you won't be able to log in to
your account during these 4 hours, but rest assured that we'll keep
serving ads to your pages and tracking all clicks and impressions in
your account.To help you plan around the maintenance, we've converted
the start time to the local time in a number of cities around the
world:London - 6 pm SaturdayMoscow - 9 pm SaturdayBangalore - 11:30 pm
SaturdayJakarta - 1 am SundaySydney - 5 am SundayThanks for your
patience, and have a great weekend!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/11/2008 02:15:00 PM

TOPIC: Video units coming to the UK, Ireland and Canada

Date: Mon, Nov 19 2007 11:21 am
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/343c06a1cbd080a9?hl=en

Following their success in the U.S., we're rolling out video units over
the next several days to English-language publishers in the UK,
Ireland, and Canada. If you're not already familiar with video units,
they're embedded, customizable video players that can enrich your site
with relevant video content while enabling you to earn extra revenue
from the relevant, non-intrusive ads that accompany the videos.With
this new launch, publishers in the UK, Ireland and Canada will be able
to show videos from our YouTube content partners and choose those
videos by category, individual YouTube partner, or have video
automatically targeted to their site. Based on publisher feedback,
we've also just added a feature which lets you choose individual videos
to be displayed in your video units.To set up video units on your site,
log in to your AdSense account and visit the AdSense Setup page. For
more information about video units, please feel free to revisit our
original post about the launch and our recent follow-up answering some
of your most common questions. In addition, you might find the
information in our Help Center useful.If you don't yet see video units
in your account, please check back over the next few days. We're
staggering the roll-out to ensure a smooth launch in the new countries
where video units are available.Posted by Terrence Rohan and Ryan
Hayward - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/19/2007 11:21:00
AM

TOPIC: Celebrating Blog Action Day with Mongabay

Date: Mon, Oct 15 2007 11:10 am
From: Inside AdSense Team


It's Blog Action Day, a day when bloggers around the world take time to
write about the environment. So, we thought it would be fitting to
feature an AdSense publisher who has focused their site on increasing
awareness and appreciation of the environment -- specifically, wild
lands and wildlife.Mongabay.com, run by Rhett Butler, originally
focused on providing information about tropical rainforests, a topic
Rhett is personally familiar with through his travels to a Borneo
rainforest that has since been destroyed. In recent years, however, the
site has expanded to include environmental news on numerous topics
ranging from climate change to green business. He's also added a kids'
version of the site aimed to spark interest in youngsters to learn
about and appreciate rainforests. Rhett hopes through his work with
Mongabay that more people will become aware of the beauty and
importance of the environment so they'll be motivated to preserve our
remaining biodiversity for the future. On Mongabay.com, Rhett describes
the concept of TREES, which are five basic steps we can take to saving
rainforests: Teach others about the importance of the environment and
how they can help save rainforests.Restore damaged ecosystems by
planting trees on land where forests have been cut down.Encourage
people to live in a way that doesn't hurt the environment.Establish
parks to protect rainforests and wildlife.Support companies that
operate in ways that minimize damage to the environment.The revenue
Rhett's sites generate through AdSense has allowed him to quit his 9-5
job and focus on growing his environmental effort: traveling around the
world to gain a connection to the efforts he is passionate about,
garnering hands-on experiences, and looking for conservation
opportunities. This travel also enables him to take these experiences
and add valuable content to his website and further educate his
readers.Thanks, Rhett, for raising awareness about the importance of
rainforests both to the global ecosystem and to people
everywhere.Posted by Julie Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 10/15/2007 11:09:00
AM

TOPIC: Introducing Google Gadget Ads

Date: Wed, Sep 19 2007 3:35 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/695253d910fc76c2?hl=en

Today we launched Google Gadget Ads, customized "mini-sites" that run
as ads on AdSense publisher websites. These ads are interactive,
engaging, and will appeal to your users, simultaneously providing value
to advertisers while getting visitors to stick around your site. The
end result is that advertisers get more engaged users, users have a
richer ad experience, and publishers opted in to image ads may see
increased competition for their ad space.What does a gadget ad look
like? We're glad you asked. Below is a gadget ad that we've built to
advertise our AdSense program.Gadget ads can take a number of shapes,
sizes, and formats. If you're interested in seeing other cool gadget
ads, you can check out our Google Gadget Ad Center. Also, please rest
assured that gadget ads must adhere to our editorial policies, so there
won't be any distracting "punch the monkey" ads.Ready to start
displaying gadget ads on your website? While there's no guarantee that
they'll appear on your site, you can increase the chances that they'll
be shown by making sure you're opted in to image ads and using one of
the image ad formats. Please note that the most popular sizes for
gadget ads are the rectangle, leaderboard, and skyscraper formats.Also,
keep in mind that there are a few things advertisers look for when
targeting their ads to specific sites.Got questions about gadget ads?
We've got answers -- check out our Help Center.Posted by Magnus Yang -
AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 9/19/2007 03:34:00 PM

TOPIC: EFT available in Mexico

Date: Fri, Sep 14 2007 7:54 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/f0b5f0521c20bcf5?hl=en

We're happy to let you know that Electronic Funds Transfer (EFT) is now
supported in Mexico. Signing up for EFT to receive your future payments
directly in your bank account is simple. Just follow these steps to set
up your bank account -- you'll then need to verify a test deposit that
we'll place into your account. To learn more about EFT or the sign-up
process, please visit our Help Center. We'll continue to announce any
new country support for EFT or additional payments options here on the
blog, so feel free to check back often!Posted by Eugenia Denari -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 9/12/2007 11:27:00 AM

TOPIC: Site maintenance on Saturday, August 11th

Date: Fri, Aug 10 2007 10:03 am
From: Inside AdSense Team


Tomorrow, our engineers will be performing routine system maintenance
from 10am to 12pm PDT. Although you won't be able to log in to your
account for 2 hours, we'll continue to serve ads to your pages and
track your earnings as usual.For our international readers, we've
converted the maintenance start time for a few cities around the
world:Toronto -- 1pm SaturdayLondon -- 6pm SaturdayCairo -- 8pm
SaturdayMumbai -- 10:30pm SaturdayMelbourne -- 3am SundayThanks for
your patience, and enjoy your weekend!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/10/2007 10:02:00 AM