Date: Tues, Jun 5 2007 10:43 am
From: Inside AdSense Team
After our many weeks of policy posts on Thursdays, you're probablyintimately familiar with all of our program policies. So we can imagineyour surprise when you woke up today, got your morning coffee, andsettled in for your daily re-read of the policies -- only to find theywere different! To help lessen the shock, we've highlighted the twonotable changes below:We're now requiring AdSense publishers to complywith the spirit of our Page Quality Guidelines. If you're an AdWordsadvertiser, you might already be familiar with these guidelines, whichare intended to provide a better experience for users, advertisers, andpublishers alike. If you use any kind of online advertising, know thatthese guidelines encourage publishers to, among other things, createsites with simple navigation and substantial, useful content. This newpolicy requirement doesn't mean that you can't use online advertising;it simply means that if you do, you need to be sure that the way youadvertise meets with the guidelines, whether it's through AdWords orthrough any other advertising program. However you advertise your site,it can always benefit from significant and relevant content, clearnavigation, and the other points in our quality guidelines.The othernoteworthy update: now you can place up to three link units on a page.As we've noted in the past, link units are a great way to providerelevant, user-friendly ads in hard-to-fit locations on your site. Withthe new opportunity to place three link units -- and the plethora oflink unit formats -- we hope you'll find great ways of incorporatingthis unique ad format on your site.Posted by Julie Beckmann - AdSensePublisher Support
Posted By Inside AdSense Team to Inside AdSense at 6/05/2007 10:43:00 AM
TOPIC: An effective pairing of AdSense and e-commerce
Date: Mon, Jun 4 2007 10:17 am
From: Inside AdSense Team
Imineo.com is a French video-on-demand site offering a wide variety ofvideos in different formats. In 2005, the site's owners decided to useGoogle AdWords to drive qualified traffic to their site. After settingup their first campaigns, they implemented conversion tracking toevaluate their overall return on investment. More recently, the companyadded AdSense to their site. As co-owner Jean-Baptiste Sers toldus, "Our business model is not based on advertising revenue -- but inorder to increase our AdWords spend, we wanted to use AdSense."For ane-commerce advertiser, this might seem risky. Some might think thatintegrating AdSense could have resulted in a sales drop because ofusers clicking on the ads instead of buying one of the videos. But asImineo team implemented AdSense, they noticed that qualified visitorscame to the site with the intention to buy the videos and did not clickon the sponsored links, while other visitors usually clicked on one ofthe relevant ads.Imineo's strategy highlights how e-commerce sites canuse AdSense to monetize traffic that usually exits the site using theURL address bar. Overall, the use of AdSense can help sites like theseincrease overall revenue without changing their current business model.As Jean-Baptiste put it, "AdSense has helped us monetize the visits ofthese other visitors and therefore increase the overall revenue/clientratio." If you own an e-commerce site, here are a couple ofsuggestions.
- Try testing AdSense first on your exit pages, and then evaluate theeffect it has on your sales.
- If, like Imineo, you find that adding relevant ads on your site doesnot affect your conversions, we encourage you to increase the coverageof AdSense on your site. The additional revenue coming from AdSense canhelp you generate more qualified traffic and therefore increase youroverall sales.Posted by Etienne Jambou - AdSense Optimization Team.
Posted By Inside AdSense Team to Inside AdSense at 6/04/2007 10:11:00 AM
From: Inside AdSense Team
Imineo.com is a French video-on-demand site offering a wide variety ofvideos in different formats. In 2005, the site's owners decided to useGoogle AdWords to drive qualified traffic to their site. After settingup their first campaigns, they implemented conversion tracking toevaluate their overall return on investment. More recently, the companyadded AdSense to their site. As co-owner Jean-Baptiste Sers toldus, "Our business model is not based on advertising revenue -- but inorder to increase our AdWords spend, we wanted to use AdSense."For ane-commerce advertiser, this might seem risky. Some might think thatintegrating AdSense could have resulted in a sales drop because ofusers clicking on the ads instead of buying one of the videos. But asImineo team implemented AdSense, they noticed that qualified visitorscame to the site with the intention to buy the videos and did not clickon the sponsored links, while other visitors usually clicked on one ofthe relevant ads.Imineo's strategy highlights how e-commerce sites canuse AdSense to monetize traffic that usually exits the site using theURL address bar. Overall, the use of AdSense can help sites like theseincrease overall revenue without changing their current business model.As Jean-Baptiste put it, "AdSense has helped us monetize the visits ofthese other visitors and therefore increase the overall revenue/clientratio." If you own an e-commerce site, here are a couple ofsuggestions.
- Try testing AdSense first on your exit pages, and then evaluate theeffect it has on your sales.
- If, like Imineo, you find that adding relevant ads on your site doesnot affect your conversions, we encourage you to increase the coverageof AdSense on your site. The additional revenue coming from AdSense canhelp you generate more qualified traffic and therefore increase youroverall sales.Posted by Etienne Jambou - AdSense Optimization Team.
Posted By Inside AdSense Team to Inside AdSense at 6/04/2007 10:11:00 AM
TOPIC: Help Forums for Italian and Russian
Date: Thurs, Jun 7 2007 11:17 am
From: Inside AdSense Team
Parlate italiano? Вы говорите по-русски? We're happy to let ourItalian- and Russian-speaking publishers know that AdSense Help Forumsare now available in these two languages. Visit Gruppo di assistenza diAdSense or Форум программы AdSense today to ask questions and shareyour AdSense knowledge with other publishers. A Google representativenicknamed 'AdSensePro' will also read and contribute to forumdiscussions.You can also participate in the AdSense Help Forum in 11other languages: Chinese (Simplified), Chinese (Traditional), English,French, German, Japanese, Korean, Polish, Portuguese, Spanish, and Turkish.Posted by Arlene Lee - AdSense Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 6/07/2007 11:15:00 AM
From: Inside AdSense Team
Parlate italiano? Вы говорите по-русски? We're happy to let ourItalian- and Russian-speaking publishers know that AdSense Help Forumsare now available in these two languages. Visit Gruppo di assistenza diAdSense or Форум программы AdSense today to ask questions and shareyour AdSense knowledge with other publishers. A Google representativenicknamed 'AdSensePro' will also read and contribute to forumdiscussions.You can also participate in the AdSense Help Forum in 11other languages: Chinese (Simplified), Chinese (Traditional), English,French, German, Japanese, Korean, Polish, Portuguese, Spanish, and Turkish.Posted by Arlene Lee - AdSense Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 6/07/2007 11:15:00 AM
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