TOPIC: A follow-up to our referrals announcement

Date: Fri, Jan 18 2008 6:52 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/461e873896ed1548?hl=en


You may have seen our recent post about the upcoming changes to
referrals promoting AdSense. Since we made this announcement, we've
received a number of responses about the program being dependent on the
location of the referring publisher. We've carefully considered your
feedback, and have decided to modify the original plan.The changes to
referrals promoting AdSense will now depend on where your users are
located, regardless of your location as a publisher. You'll earn $100
for every user you refer to AdSense who is located in North America,
Latin America or Japan when they generate $100 in AdSense revenue
within 180 days and they remove all payment holds. You'll no longer be
paid for users you refer who are located elsewhere. These changes will
go into effect the last week of January.The option to add a referral
unit for AdSense will reappear in your account when you target any
referral unit to Japan and/or any countries in North America and Latin
America. To ensure payment for valid conversions, we recommend that you
check the targeting settings on your current AdSense referral
units.We've also heard from a number of you that you're no longer
seeing recent AdSense referral earnings in your account. Please be
assured that this is a display error -- past conversions have not been
removed from your account. Our engineers are working hard to resolve
this issue quickly.Finally, we'd like to let you know about upcoming
changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads
and runs Google Pack for the first time after being referred through
your link or button. Starting the third week of February, each
successful Pack referral will earn up to $1. This change will apply to
all referrals for Google Pack and is independent of user location or
publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from
China during the third week of February. This specific referral payment
change will only affect installations from users in China. Again, this
is independent of your location as a publisher. We understand that
these changes may decrease revenue for some of you currently
participating in these referrals programs. While it's our goal to help
publishers earn as much as possible with the AdSense program, like any
other referrals advertiser, we're constantly evaluating our campaigns
to make them effective and sustainable.Again, thank you for your
feedback and support of the referrals program.Posted by Talia Brodecki
- AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 1/18/2008 06:50:00 PM

TOPIC: Engaging users with policy-compliant images and video

Date: Wed, Jan 16 2008 11:03am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d298d981f3dca135?hl=en


As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM