From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/599ef09d1a0048b6?hl=en
We wanted to let you know about two recent changes to our site
targeting feature. As you may know, site targeting allows advertisers
to select specific publisher sites on which to run their ads.
Advertisers can target your site if they've determined a match between
their offerings and the interests of visitors to your site.The first
change is that we've renamed 'site targeting' to 'placement targeting'
to better reflect the variety of targeting options we offer.
Advertisers can still target their ads to an entire site, but they can
now also target your individual ad units or groups of pages based on
how you've set up ad placements using custom channels. Over the next
few weeks, we'll be updating references to 'site targeting' in your
account and in our Help Center.The second change is that advertisers
can bid on placement-targeted ads (formerly known as site-targeted ads)
on a cost-per-click (CPC) basis. Previously, advertisers could only bid
on these targeted ads on a cost-per-impression (CPM) basis. Just as
with contextually targeted CPC ads, you'll generate earnings for valid
clicks on placement-targeted CPC ads.While you can also add the URLs of
specific CPC placement-targeted ads to your filter list, please keep in
mind that all placement-targeted ads will participate in the ad auction
with contextually targeted ads. Allowing more ads into the auction will
help increase competition and ultimately your revenue.Finally, we'd
like to leave you with a few reminders to help you maximize your
revenue potential with placement targeting:
- Turn your custom channels into ad placements. These ad placements
will allow you to highlight specific sections of your site that may
appeal to advertisers.
- Enable text and image ads for your ad units. By opting in to
different ad types on your site, you'll increase the competition in the
ad auction, which can lead to additional revenue for your account over
time.
- Use the 300x250 Medium Rectangle. This ad format is one of our
best-performing ad units, and many advertisers use it when creating
rich media (image and video) campaigns. Again, you'll benefit from the
increased competition for your ad space.Posted by Arlene Lee and Katie
Mandel - AdSense Publisher Support/Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 11/12/2007 05:40:00
PM