Date: Mon, Oct 15 2007 11:10 am
From: Inside AdSense Team
It's Blog Action Day, a day when bloggers around the world take time to
write about the environment. So, we thought it would be fitting to
feature an AdSense publisher who has focused their site on increasing
awareness and appreciation of the environment -- specifically, wild
lands and wildlife.Mongabay.com, run by Rhett Butler, originally
focused on providing information about tropical rainforests, a topic
Rhett is personally familiar with through his travels to a Borneo
rainforest that has since been destroyed. In recent years, however, the
site has expanded to include environmental news on numerous topics
ranging from climate change to green business. He's also added a kids'
version of the site aimed to spark interest in youngsters to learn
about and appreciate rainforests. Rhett hopes through his work with
Mongabay that more people will become aware of the beauty and
importance of the environment so they'll be motivated to preserve our
remaining biodiversity for the future. On Mongabay.com, Rhett describes
the concept of TREES, which are five basic steps we can take to saving
rainforests: Teach others about the importance of the environment and
how they can help save rainforests.Restore damaged ecosystems by
planting trees on land where forests have been cut down.Encourage
people to live in a way that doesn't hurt the environment.Establish
parks to protect rainforests and wildlife.Support companies that
operate in ways that minimize damage to the environment.The revenue
Rhett's sites generate through AdSense has allowed him to quit his 9-5
job and focus on growing his environmental effort: traveling around the
world to gain a connection to the efforts he is passionate about,
garnering hands-on experiences, and looking for conservation
opportunities. This travel also enables him to take these experiences
and add valuable content to his website and further educate his
readers.Thanks, Rhett, for raising awareness about the importance of
rainforests both to the global ecosystem and to people
everywhere.Posted by Julie Beckmann - AdSense Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 10/15/2007 11:09:00
AM
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