TOPIC: An excuse to enjoy the outdoors

Date: Fri, Jul 13 2007 5:51 pm
From: Inside AdSense Team


It's summer. It's gorgeous outside. You shouldn't be inside, tethered
to your computer, checking your AdSense reports on a sunny Saturday
morning. Life is too short! To help you achieve better AdSense-life
balance (and, okay, technically to perform routine system maintenance),
your AdSense account will be inaccessible starting at 10am PDT on
Saturday, July 14th. As usual, your ads will keep running and your
reports will keep tracking during this time. While the maintenance will
be over at 2pm PDT, feel free to spend the rest of the day - nay, the
whole weekend! - enjoying yourself in whatever fashion you choose. And,
hey, if you choose to spend it optimizing your account, who are we to
argue?Also, to give our international publishers a better idea of how
the maintenance might affect your weekend activities:New York -- Go for
a walk in the park at 1:00pm SaturdaySao Paolo -- Challenge your
neighbor to a game of futebol at 2:00pm SaturdayDublin -- Head out for
a pint at 6:00pm SaturdayNew Delhi - Dance the night away at 10:30pm
SaturdayTokyo -- Sleep right through it at 2:00am SundayPosted by Julie
Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/13/2007 05:51:00 PM

TOPIC: Mid-day more than midway to success

Date: Tues, Jul 10 2007 9:14 am
From: Inside AdSense Team


Mid-day.com is a newspaper website for readers in Mumbai, India which
has been in the AdSense program since 2005. According to Gauri Daswani,
who was the Mid-day.com Assistant Manager at the time, 50% of the
site's revenue is generated through AdSense. "Monetization has become
much easier with the AdSense model," she says. "To ensure good results
from AdSense, it is imperative that we create compelling content which
in turn accounts for a good user experience and definitely benefits
Google's advertisers."Initially, Gauri and her team relied on fixed ad
colors and placements. They noticed that the site was earning a similar
amount of revenue each month. "We had a problem choosing color codes
and ad placements, which we didn't know could actually impact our
revenue so drastically," she remembers. But she soon found the benefits
of testing with custom channels."We placed channels on the ad units and
changed the ad positions to understand the performance of each unit,
resulting in much higher revenue," she says. For example, Gauri added a
300x250 medium rectangle to the bottom of each article and moved her
link unit from the right sidebar to the left. In addition, she updated
the colors of her ad and link units to match the look and feel of the
rest of her site. Together, all of these changes resulted in a 60%
increase in revenue."It is now easy to optimize the site's performance
with custom channels. They give us a complete picture of how different
ads are performing on our site, and help us to compare all ad units and
pages," Gauri comments. Even now, her team continues to experiment with
other changes to find what will perform best for Mid-day.com "We have
learned that subtle changes can produce significant results." Posted by
Warren Pereira - AdSense India Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/10/2007 09:13:00 AM

TOPIC: A SiteSearch to behold

Date: Thurs, Jul 12 2007 10:19 am
From: Inside AdSense Team


If you're familiar with AdSense for search, then you're probably aware
of the SiteSearch feature, with which users can search through the
pages of your site. When you generate AdSense for search code with
SiteSearch enabled, the search box will currently default to selecting
the websearch radio button. However, a number of publishers have asked
if it's possible to have their search boxes default to SiteSearch
instead.It's a little-known fact, but we're happy to tell you that it
is possible to select this option within your account. First, visit
the 'AdSense Setup' tab and select 'AdSense for search' as your
product. On the code generation page, you'll see a sample search box
under 'Search box style' that changes as you customize the layout:If
you'd like your search box to default to SiteSearch, simply click the
radio button for SiteSearch within the sample. Once you've finished
customizing your search box, copy and paste the provided code onto your
pages - and voila, you'll see that SiteSearch is selected as the
default for your search box.Haven't tried monetizing your pages with
AdSense for search yet? Visit our Help Center to learn more.Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/12/2007 10:18:00 AM

TOPIC: It can be easy being green

Date: Tues, Jul 3 2007 9:34 am
From: Inside AdSense Team


You may have heard that we're committed to doing business in
environmentally friendly ways at Google. As an AdSense publisher, you
can help in these efforts by signing up to receive your AdSense
payments via Electronic Funds Transfer (EFT). EFT payments eliminate
the paper required to print and send you your check, since they're
deposited directly in your bank account just days after they're posted
to your Payment History page. There's another advantage: you'll have
access to your payments sooner. EFT is the fastest and greenest payment
option available, and signing up is simple. Get your banking details
ready and simply follow the steps in our Help Center.Currently, EFT is
available to publishers in these countries. However, please know that
we're working to offer EFT in more regions, and we'll be sure to
announce any updates here. If you're still hesitant about signing up
for EFT, we'd love to hear your thoughts.Posted by Elizabeth Ferdon -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/03/2007 09:34:00 AM

TOPIC: Selamat datang!

Date: Fri, Jul 6 2007 9:52 am
From: Inside AdSense Team


We're happy to welcome Indonesian into the AdSense for search family.
If you manage a site in Indonesian, you can now begin generating
AdSense revenue by displaying search boxes on your pages.To put you in
an Indonesian mindset, we've provided some interesting facts about
Indonesia:
- Indonesia is made up of 17,500 islands and is the world's largest
archipelagic state. It has a population of over 200 million, making it
the world's fourth most populous country.
- The largest Buddhist temple in the world, Borobudur, is located in
Indonesia and is a ninth century monument.
- Indonesia is the native home of the Komodo dragon, the largest lizard
in the world.Visit the AdSense Setup tab of your account to get started
with AdSense for search today!Posted by Jeanie Santoso - AdSense
Indonesian Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/06/2007 09:50:00 AM