Date: Thurs, Aug 2 2007 10:11 am
From: Inside AdSense Team
As a technical support community website, FixYa.com helps people find
the solutions and information they're looking for as quickly and as
easily as possible. According to Yaniv Bar-Lev, FixYa's VP of user
acquisition, this is why integrating AdSense into the site made so much
sense. "Combining the contextual power of Google AdSense with our own
user-generated content significantly improved the browsing experience,
while helping us to easily monetize our complex site of over 700,000
products and several million web pages," he says.With such a large
site, Yaniv believes that the search capability of the site is an
important element. "One of the most important things a user can do to
help us provide better service is run a search for a problem or a
product. The information gathered by the query allows us to quickly get
the user to the information he or she was looking for," he
comments. "However, it's always good to have a helping hand and provide
external information from other sources, which is exactly what AdSense
enabled us to do."Yaniv recently began testing changes to the ad
placements and formats on his search results pages. At the same time,
he wanted to ensure a positive user experience with the ads on such an
important section of his site. He found that by placing a 468x60 banner
directly above the search results, an area of high focus for users, he
was able to lift his revenue by 200%.Before:After:Yaniv says that the
key takeaway from this optimization is to continually test ideas and
track the results. He also adds that "there's an added value in
providing contextual ads in highly focused positions once you've
gathered sufficient information on what the user is actually interested
in, such as through a search query."What's next for FixYa? "We are
definitely going to continue working closely with AdSense to find new
ways of improving monetization and service." Posted by Shanie Weissman
- AdSense Optimization Team
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Posted By Inside AdSense Team to Inside AdSense at 8/02/2007 10:10:00 AM