Form Group Insede Adsense Team: Monday, July 28, 2008

TOPIC: Stick 'em up! and TOPIC: PIN without the pain

Date: Thurs, Mar 20 2008 11:34 am
From: Inside AdSense Team

TOPIC: Stick 'em up!

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af7412ff02d140d?hl=en

If you're well versed in webspeak, you're probably familiar with the
concept of stickiness -- the quality that entices web users to stick
around a given site. Here at AdSense, we're down with the web version
of stickiness, but we've got a different kind of adhesive in mind: the
kind that lets you take the AdSense logo a-go-go.That's right, we're
talking stickers.We've printed up a batch of AdSense stickers, and we'd
be delighted to send one or two your way, wherever you are in the
world. The stickers are designed for laptops, but they'll work just as
well for placement on mugs, skateboards, or temporarily on a shirt.
(Note: turning a pal into a walking Google ad without their knowledge
is not recommended.)So how do you get one of these glue-backed
masterpieces? Easy: send us a self-addressed, stamped envelope with
enough postage to return 1 oz of sticker goodness to you from our
office in California via standard U.S. mail. (Sorry, we can't help you
calculate the postage to your location). Send your envelope, along with
a note if you'd like, to:Google AdSensec/o Arlene Lee1600 Amphitheatre
ParkwayMountain View, CA 94043USASupplies are limited, so send your
envelope soon! Then you can stick with AdSense wherever you go. (And
one last thing to keep in mind: while we're flattered that you might
want a whole box, note that we're only able to provide one or two per
publisher.)Posted by Julie Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 3/20/2008 11:34:00 AM

Date: Tues, Mar 25 2008 10:51 am
From: Inside AdSense

TOPIC: PIN without the pain
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/41269c8aeb1c9f5c?hl=en

As you may know, we'll send you a Personal Identification Number (PIN)
by standard mail when your account first reaches $10 in earnings. This
PIN is used to help verify publisher accounts and addresses for
security purposes. We often receive messages from publishers concerned
about what to look for in the mail, and when they can expect to
receive it. In response, we've created the short video below which we
hope will help address these issues. It might not be a Hollywood
production but hey...even the greats started small ;)

http://www.youtube.com/watch?v=TZJVcQw0c-E

If you don't receive your first PIN, you can still request up to two
more by following the directions at

https://www.google.com/adsense/support/bin/answer.py?answer=14838

Please note that aside from verifying your PIN, other holds may
apply to your account -- you'll need to remove all holds and generate
$100 in earnings before a payment can take place.

Posted by Arlene Lee - AdSense Publisher Support
Tuesday, March 25, 2008 at 10:40:00 AM

TOPIC: Terms and Conditions clarification TOPIC: Stick 'em up!

Date: Wed, Mar 19 2008 9:35 am
From: Inside AdSense Team

TOPIC: Terms and Conditions clarification

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/585d24526adde976?hl=en

Since updating our Terms and Conditions a few weeks ago, we've received
a number of questions related to the new privacy policy and the display
language within accounts. We'd like to address those two areas below --
but please keep in mind that as with any legal terms, you may consider
consulting legal counsel if you have law-related questions about our
Terms and Conditions.Privacy policyUnfortunately, we can't suggest any
privacy policy language for your specific site, as all sites are set up
differently and laws may vary across different countries. You might
want to review online resources such as the Network Advertising
Initiative (NAI), which suggests language for data collection of
non-personally identifying information such as:We use third-party
advertising companies to serve ads when you visit our Web site. These
companies may use information (not including your name, address email
address or telephone number) about your visits to this and other Web
sites in order to provide advertisements about goods and services of
interest to you. If you would like more information about this practice
and to know your choices about not having this information used by
these companies, click here.Further examples can be found in Appendix A
of the NAI Self-Regulatory principles for publishers (PDF). Display
languageAt this time, the Terms and Conditions are only available in
one language per country -- whatever is determined as the legally
binding language. As such, you might see that the Terms and Conditions
are displayed in a language different from your Google interface.You
can read our updated Terms and Conditions in a different language, but
please keep in mind that the Terms will vary according to the country
or territory of your payment address. If you select a different
country, the Terms and Conditions you see may not be identical to those
appearing in your AdSense account, and therefore may not apply to you.
Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 3/19/2008 09:35:00 AM

==============================================================================
TOPIC: Stick 'em up!
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af7412ff02d140d?hl=en
==============================================================================

== 1 of 1 ==
Date: Thurs, Mar 20 2008 11:34 am
From: Inside AdSense Team

If you're well versed in webspeak, you're probably familiar with the
concept of stickiness -- the quality that entices web users to stick
around a given site. Here at AdSense, we're down with the web version
of stickiness, but we've got a different kind of adhesive in mind: the
kind that lets you take the AdSense logo a-go-go.That's right, we're
talking stickers.We've printed up a batch of AdSense stickers, and we'd
be delighted to send one or two your way, wherever you are in the
world. The stickers are designed for laptops, but they'll work just as
well for placement on mugs, skateboards, or temporarily on a shirt.
(Note: turning a pal into a walking Google ad without their knowledge
is not recommended.)So how do you get one of these glue-backed
masterpieces? Easy: send us a self-addressed, stamped envelope with
enough postage to return 1 oz of sticker goodness to you from our
office in California via standard U.S. mail. (Sorry, we can't help you
calculate the postage to your location). Send your envelope, along with
a note if you'd like, to:Google AdSensec/o Arlene Lee1600 Amphitheatre
ParkwayMountain View, CA 94043USASupplies are limited, so send your
envelope soon! Then you can stick with AdSense wherever you go. (And
one last thing to keep in mind: while we're flattered that you might
want a whole box, note that we're only able to provide one or two per
publisher.)Posted by Julie Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 3/20/2008 11:34:00 AM

TOPIC: Terms and Conditions clarification and TOPIC: Working with the Ad Review Center

Date: Wed, Mar 19 2008 9:35 am
From: Inside AdSense Team

TOPIC: Terms and Conditions clarification

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/585d24526adde976?hl=en

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en

As you may remember, we started enabling the Ad Review Center for
publishers back in December to let you review ads placement-targeted to
your site. We've recently enabled the Ad Review Center for more
accounts and will continue rolling it out over the upcoming weeks. To
get a publisher's perspective on the new feature, we chatted with
Richard Tribe, Director of ski.com.au.Australian snow enthusiasts can
visit ski.com.au to learn about resorts and travel deals, as well as
news and photos of conditions. The site also serves as a skier
community, with videos, forums, wikis, and several blogs. Richard has
been using the Ad Review Center to ensure relevant, high-quality ads
appear alongside his content. He explains that "the Ad Review Center
allowed me to see who was targeting my site, and I saw a wonderful
array of high-quality advertisers in there... The Ad Review Center is a
great way of managing the quality and style of advertiser you would
like to have associated with your publication."To highlight specific
inventory, Richard has turned his custom channels into ad placements.
For instance, he found that his live camera feeds of snow conditions
drove significant advertiser interest, so he created specific snow
camera ad placements. He elaborates, "That extra choice helps make my
site look more attractive and allows advertisers to place their ads
exactly where they want to place them." With targetable custom
channels, Richard has given advertisers more control over where their
placement-targeted ads can appear, and using the Ad Review Center, he
ensures those ads are relevant to his site's audience.To check if the
Ad Review Center has been enabled for your account, visit
the 'Competitive Ad Filter' page under the AdSense Setup tab and look
for a green notification box.When setting up the Ad Review Center in
your account, we strongly recommend you keep your review preference set
to the default of 'Run ads immediately', and review placement-targeted
ads after they have run. Ads don't participate in the auction while
they are awaiting review, and ads that you have blocked can't compete
in the auction either. We ask that you consider the revenue
implications before blocking ads or switching from the 'Run
immediately' setting.Happy skiing (and reviewing)!Posted by Katie
Mandel - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 3/17/2008 08:48:00 AM

TOPIC: Working with the Ad Review Center and TOPIC: Introducing Google Ad Manager

Date: Mon, Mar 17 2008 8:48 am
From: Inside AdSense Team

TOPIC: Working with the Ad Review Center

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e69f30da6362ec38?hl=en

As part of our continuing commitment to provide publishers of all sizes
with tools to improve revenue opportunities and productivity, we're
excited to announce Google Ad Manager.If you operate a site with
remnant ad inventory as well as reserved ad inventory that you sell
directly to advertisers, then Ad Manager is for you. It can help you
sell, schedule, deliver, and measure directly-sold and network-based
inventory. Google Ad Manager offers a wealth of features, including an
intuitive user interface, automated yield optimization, and proven
Google speed and reliability. Best of all, Google Ad Manager is free.Ad
Manager currently addresses the ad management and serving needs of
publishers with smaller sales teams and effectively complements the
DoubleClick Revenue Center, which is focused on publishers with large
sales teams. We're excited to add DART for Publishers to our suite of
products,and we're committed to the continued development and
enhancement of DoubleClick's offerings.To learn more or apply for
Google Ad Manager beta, visit our website.Posted by Anuj Srivastava -
AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 3/13/2008 10:09:00 AM

TOPIC: Google closes DoubleClick acquisition

Date: Tues, Mar 11 2008 10:38 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/42cd74ad600cb5b5?hl=en

You may have seen today's announcement that Google has completed its
acquisition of DoubleClick. The combined company will offer more tools
for publishers, enhance productivity and provide additional revenue
opportunities so you can focus on creating more relevant content and
improve the user experience on your websites. We will also work with
our existing publishers to better monetize their inventory by combining
DoubleClick's and Google's strength in inventory management, ad
serving, and optimization.If you have a DoubleClick account, rest
assured that everything will continue to operate as usual, and that
you'll receive the same support you're used to. For more information,
please read our press release.Posted by Kim Malone -- Director Online
Sales & Operations, AdSense

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Posted By Inside AdSense Team to Inside AdSense at 3/11/2008 10:38:00 AM