Date: Fri, Oct 19 2007 2:45 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/0697f1c8f124af15?hl=en
This Saturday, October 20th, we'll be performing routine site
maintenance from 10am to 2pm PDT. You won't be able to sign in to your
account during this time period, but rest assured that your ads will
still appear and your earnings will continue to be tracked in your
account. Here's the start time converted for various cities around the
world:London -- 6 pm SaturdayAthens -- 8 pm SaturdayNew Delhi -- 10:30
pm SaturdayKuala Lumpur -- 1 am SundaySydney -- 3 am SundayWe hope the
down time gives you more time to work on your Halloween costume. If
you're all out of costume ideas, how about dressing up as an ad unit?
We suggest the medium rectangle for maximum visibility :) Have a great
weekend!Posted by Arlene Lee - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 10/19/2007 02:44:00
PM
TOPIC: AdSense Publisher Stories: Askthebuilder.com
Date: Tues, Oct 16 2007 5:02 pm
From: Inside AdSense
Askthebuilder.com's Tim Carter is one publisher who's been able to do
great things with AdSense. Here's his story on moving from building
houses to building websites and how AdSense has helped him along the
way.
http://www.youtube.com/watch?v=Ve-6yFHvZ6M
Now that you've heard Tim's story, we want to hear about your
experience with AdSense. We've heard from publishers who've been able
to keep their site free to users, quit their jobs, and even pay for
their wedding! What have your AdSense earnings enabled you to do?
Whether you have a blog, a small website, or an entire company, we
want to hear your story. There's no need for a production crew or
studio; you can create the video at home with a webcam.
Here's how it works:
1. Shoot a video (2 minutes or shorter) about your story with AdSense.
2. Fill out the submission form at https://www.google.com/adsense/support/bin/request.py?contact=youtube
and submit your video as a video response to Tim's video on YouTube.
3. We will review your submissions and pick a few videos to be
featured on the AdSense blog in the coming weeks.
In your video, you may want to answer some of the questions below, but
feel free to include others.
* Where you are from and what you do for a living?
* Why did you create your site, blog, or forum?
* Who is your intended audience?
* How did you hear about AdSense?
* How has AdSense helped you?
* What are some useful AdSense tips you would give to other publishers
so that they can see the same success?
When creating and submitting your video, here are a few important
things to remember:
1. You need to have a YouTube account to participate -- you can sign
up for one at http://www.youtube.com/signup .
2. Be creative! Use props, backgrounds, and sets; however, please do
not use any trademarked logos, images, or copyrighted material for
which you don't have permission to display in your videos.
3. You can disclose gross earnings, but not any specific AdSense
statistics such as clickthrough rate or eCPM.
4. Feel free to talk about your site, but don't advertise or encourage
users to visit your site and click on your ads.
5. By posting your video you give Google the rights to display,
reproduce, and distribute your content.
6. Your video must adhere to both YouTube and AdSense Terms and
Conditions. These can be found at http://www.youtube.com/t/terms and
https://www.google.com/adsense/static/en_US/Terms.html . Google has
the right to remove any video submission that does not comply with
these terms.
Submission deadline is October 31st, so what are you waiting for?
Create and submit your video at https://www.google.com/adsense/support/bin/request.py?contact=youtube
today!
Posted by Sunil Subhedar - AdSense Publisher Support
From: Inside AdSense
Askthebuilder.com's Tim Carter is one publisher who's been able to do
great things with AdSense. Here's his story on moving from building
houses to building websites and how AdSense has helped him along the
way.
http://www.youtube.com/watch?v=Ve-6yFHvZ6M
Now that you've heard Tim's story, we want to hear about your
experience with AdSense. We've heard from publishers who've been able
to keep their site free to users, quit their jobs, and even pay for
their wedding! What have your AdSense earnings enabled you to do?
Whether you have a blog, a small website, or an entire company, we
want to hear your story. There's no need for a production crew or
studio; you can create the video at home with a webcam.
Here's how it works:
1. Shoot a video (2 minutes or shorter) about your story with AdSense.
2. Fill out the submission form at https://www.google.com/adsense/support/bin/request.py?contact=youtube
and submit your video as a video response to Tim's video on YouTube.
3. We will review your submissions and pick a few videos to be
featured on the AdSense blog in the coming weeks.
In your video, you may want to answer some of the questions below, but
feel free to include others.
* Where you are from and what you do for a living?
* Why did you create your site, blog, or forum?
* Who is your intended audience?
* How did you hear about AdSense?
* How has AdSense helped you?
* What are some useful AdSense tips you would give to other publishers
so that they can see the same success?
When creating and submitting your video, here are a few important
things to remember:
1. You need to have a YouTube account to participate -- you can sign
up for one at http://www.youtube.com/signup .
2. Be creative! Use props, backgrounds, and sets; however, please do
not use any trademarked logos, images, or copyrighted material for
which you don't have permission to display in your videos.
3. You can disclose gross earnings, but not any specific AdSense
statistics such as clickthrough rate or eCPM.
4. Feel free to talk about your site, but don't advertise or encourage
users to visit your site and click on your ads.
5. By posting your video you give Google the rights to display,
reproduce, and distribute your content.
6. Your video must adhere to both YouTube and AdSense Terms and
Conditions. These can be found at http://www.youtube.com/t/terms and
https://www.google.com/adsense/static/en_US/Terms.html . Google has
the right to remove any video submission that does not comply with
these terms.
Submission deadline is October 31st, so what are you waiting for?
Create and submit your video at https://www.google.com/adsense/support/bin/request.py?contact=youtube
today!
Posted by Sunil Subhedar - AdSense Publisher Support
TOPIC: Celebrating Blog Action Day with Mongabay
Date: Mon, Oct 15 2007 11:10 am
From: Inside AdSense Team
It's Blog Action Day, a day when bloggers around the world take time to
write about the environment. So, we thought it would be fitting to
feature an AdSense publisher who has focused their site on increasing
awareness and appreciation of the environment -- specifically, wild
lands and wildlife.Mongabay.com, run by Rhett Butler, originally
focused on providing information about tropical rainforests, a topic
Rhett is personally familiar with through his travels to a Borneo
rainforest that has since been destroyed. In recent years, however, the
site has expanded to include environmental news on numerous topics
ranging from climate change to green business. He's also added a kids'
version of the site aimed to spark interest in youngsters to learn
about and appreciate rainforests. Rhett hopes through his work with
Mongabay that more people will become aware of the beauty and
importance of the environment so they'll be motivated to preserve our
remaining biodiversity for the future. On Mongabay.com, Rhett describes
the concept of TREES, which are five basic steps we can take to saving
rainforests: Teach others about the importance of the environment and
how they can help save rainforests.Restore damaged ecosystems by
planting trees on land where forests have been cut down.Encourage
people to live in a way that doesn't hurt the environment.Establish
parks to protect rainforests and wildlife.Support companies that
operate in ways that minimize damage to the environment.The revenue
Rhett's sites generate through AdSense has allowed him to quit his 9-5
job and focus on growing his environmental effort: traveling around the
world to gain a connection to the efforts he is passionate about,
garnering hands-on experiences, and looking for conservation
opportunities. This travel also enables him to take these experiences
and add valuable content to his website and further educate his
readers.Thanks, Rhett, for raising awareness about the importance of
rainforests both to the global ecosystem and to people
everywhere.Posted by Julie Beckmann - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 10/15/2007 11:09:00
AM
From: Inside AdSense Team
It's Blog Action Day, a day when bloggers around the world take time to
write about the environment. So, we thought it would be fitting to
feature an AdSense publisher who has focused their site on increasing
awareness and appreciation of the environment -- specifically, wild
lands and wildlife.Mongabay.com, run by Rhett Butler, originally
focused on providing information about tropical rainforests, a topic
Rhett is personally familiar with through his travels to a Borneo
rainforest that has since been destroyed. In recent years, however, the
site has expanded to include environmental news on numerous topics
ranging from climate change to green business. He's also added a kids'
version of the site aimed to spark interest in youngsters to learn
about and appreciate rainforests. Rhett hopes through his work with
Mongabay that more people will become aware of the beauty and
importance of the environment so they'll be motivated to preserve our
remaining biodiversity for the future. On Mongabay.com, Rhett describes
the concept of TREES, which are five basic steps we can take to saving
rainforests: Teach others about the importance of the environment and
how they can help save rainforests.Restore damaged ecosystems by
planting trees on land where forests have been cut down.Encourage
people to live in a way that doesn't hurt the environment.Establish
parks to protect rainforests and wildlife.Support companies that
operate in ways that minimize damage to the environment.The revenue
Rhett's sites generate through AdSense has allowed him to quit his 9-5
job and focus on growing his environmental effort: traveling around the
world to gain a connection to the efforts he is passionate about,
garnering hands-on experiences, and looking for conservation
opportunities. This travel also enables him to take these experiences
and add valuable content to his website and further educate his
readers.Thanks, Rhett, for raising awareness about the importance of
rainforests both to the global ecosystem and to people
everywhere.Posted by Julie Beckmann - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 10/15/2007 11:09:00
AM
TOPIC: Getting more quality inventory for publishers
Date: Fri, Oct 12 2007 12:14 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/5fefc86a41699002?hl=en
We're always working on new ways for you to get quality ad inventory,
as well as developing safeguards to ensure that the conversions
generated on publisher sites are valid. As you may know, referral ads
are paid on a conversion basis; a conversion is considered a specific
action defined by the advertiser. That action might be a sale, a
clickthrough to a specific page on an advertiser site, or an online
sign-up for a promotion. We've recently made a change to help make sure
that the conversions generated by referral ads are valid. For some
publishers who display referrals for non-Google products, the earnings
you receive for the ad may now be less than the maximum referral value
displayed for that ad. This is because our system will initially place
a restriction on referral earnings as we monitor click and conversion
data to determine that the conversions generated are valid. Once this
validation period ends, you'll begin earning the maximum value of the
conversions as displayed in your account.We can't say precisely how
long the validation period will last, but will make every effort to
ensure that it's as speedy as possible. It will vary by publisher since
site activity is different for everyone, and we anticipate that the
majority of you will be minimally affected. However, advertisers will
only be charged the maximum referral value once a publisher has
completed the validation period. Our goal with this change is to ensure
the long-term effectiveness of the referrals program for both
publishers and advertisers. By increasing the value and quality of the
referral network, we believe we'll attract more advertisers and provide
more opportunities for you to earn.Posted by Eva Woo - AdSense Product
Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 10/12/2007 12:11:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/5fefc86a41699002?hl=en
We're always working on new ways for you to get quality ad inventory,
as well as developing safeguards to ensure that the conversions
generated on publisher sites are valid. As you may know, referral ads
are paid on a conversion basis; a conversion is considered a specific
action defined by the advertiser. That action might be a sale, a
clickthrough to a specific page on an advertiser site, or an online
sign-up for a promotion. We've recently made a change to help make sure
that the conversions generated by referral ads are valid. For some
publishers who display referrals for non-Google products, the earnings
you receive for the ad may now be less than the maximum referral value
displayed for that ad. This is because our system will initially place
a restriction on referral earnings as we monitor click and conversion
data to determine that the conversions generated are valid. Once this
validation period ends, you'll begin earning the maximum value of the
conversions as displayed in your account.We can't say precisely how
long the validation period will last, but will make every effort to
ensure that it's as speedy as possible. It will vary by publisher since
site activity is different for everyone, and we anticipate that the
majority of you will be minimally affected. However, advertisers will
only be charged the maximum referral value once a publisher has
completed the validation period. Our goal with this change is to ensure
the long-term effectiveness of the referrals program for both
publishers and advertisers. By increasing the value and quality of the
referral network, we believe we'll attract more advertisers and provide
more opportunities for you to earn.Posted by Eva Woo - AdSense Product
Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 10/12/2007 12:11:00
PM
TOPIC: Introducing video units
Date: Mon, Oct 8 2007 9:21 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/4e8c100204c04a7a?hl=en
AdSense isn't just for ads anymore; it's also a place to get video
content for your site -- and earn extra revenue at the same time.We're
excited about the launch of video units -- a new way to enrich your
site with quality, relevant video content in an embedded, customizable
player. Simply embed a snippet of code and have relevant YouTube
partner content streamed to your site. You can choose categories of
video to target to your site, select content from individual YouTube
partners, or have video automatically targeted to your site content.
Companion and text overlay ads are relevant and non-intrusive. To
further blend the YouTube player into your site, you can also customize
the color scheme and layout as well as choose from three different
player sizes. If you're looking to build "stickiness" with your
visitors, show quality YouTube partner video on your site, and earn
extra revenue along the way, and want to know more, then review our
common questions about video units. You can also check out the video
below to see how it works.
""" div id='_ytplayer_vjVQa1PpcFO05D96TWatch the latest videos on
YouTube.com div
If you're ready to get started now, sign in to your AdSense account and
head for the AdSense Setup tab. Click the video units link and you'll
be on your way to setting up your first video unit.See you later! We've
got some videos to watch.Posted by Ryan Hayward - AdSense Product
Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 10/08/2007 09:21:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/4e8c100204c04a7a?hl=en
AdSense isn't just for ads anymore; it's also a place to get video
content for your site -- and earn extra revenue at the same time.We're
excited about the launch of video units -- a new way to enrich your
site with quality, relevant video content in an embedded, customizable
player. Simply embed a snippet of code and have relevant YouTube
partner content streamed to your site. You can choose categories of
video to target to your site, select content from individual YouTube
partners, or have video automatically targeted to your site content.
Companion and text overlay ads are relevant and non-intrusive. To
further blend the YouTube player into your site, you can also customize
the color scheme and layout as well as choose from three different
player sizes. If you're looking to build "stickiness" with your
visitors, show quality YouTube partner video on your site, and earn
extra revenue along the way, and want to know more, then review our
common questions about video units. You can also check out the video
below to see how it works.
""" div id='_ytplayer_vjVQa1PpcFO05D96TWatch the latest videos on
YouTube.com div
If you're ready to get started now, sign in to your AdSense account and
head for the AdSense Setup tab. Click the video units link and you'll
be on your way to setting up your first video unit.See you later! We've
got some videos to watch.Posted by Ryan Hayward - AdSense Product
Marketing
--
Posted By Inside AdSense Team to Inside AdSense at 10/08/2007 09:21:00
PM
TOPIC: Optimizing Instablogs
Date: Fri, Oct 5 2007 3:25 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/10a0c2c975a824c8?hl=en
Instablogs is a blog network that publishes more than 200 posts a day
on 136 blogs spanning 16 niche channels, including luxury gadgets blog
Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging
from all over the world, Instablogs has around 2 million unique
visitors per month.Instablogs co-founder Ankit Maheshwari tells us that
AdSense works well with each blog's unique content. "Since our blogs
are very niche-oriented, it's tough for us to sell our inventory
directly to advertisers on blogs with less than 30,000 page views per
month," he says. "AdSense's high CPC offering and huge advertiser
database can help monetize the page views on any site irrespective of
its size."Recently Ankit began to experiment with AdSense optimization.
Although he was doubtful of the results, he tried a few minor tweaks on
his site, such as opting in to displaying image ads and adding link
units to the top of his pages. He also used information from his custom
channels to determine the ad unit with the highest CTR on his pages -
he then placed this ad unit first in the HTML source of each page.
After a week of testing these changes, Ankit found that revenue nearly
doubled. While AdSense revenue used to comprise 15% of the company's
advertising revenue, since optimizing it's increased to 25%.Despite the
success of his first optimization, Ankit has found that there isn't one
standard layout or ad format that is optimal for all of his pages. He
says, "We've seen in many blogs that a few ad types perform better in
different sections. For example, the large rectangle performs 70%
better on the permalink pages of our Tattoo blog, while skyscrapers
perform best on all other pages. At the same time, banner ads have
performed really well on our Parenting blog."Today, Ankit continues to
make small changes and frequently tests new layouts based on his custom
channel data. He feels that "custom channels are not only a useful
feature, but also the most important feature in the entire AdSense
program for publishers."Posted by Bennet Abraham - AdSense India
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 10/05/2007 03:26:00
PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/10a0c2c975a824c8?hl=en
Instablogs is a blog network that publishes more than 200 posts a day
on 136 blogs spanning 16 niche channels, including luxury gadgets blog
Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging
from all over the world, Instablogs has around 2 million unique
visitors per month.Instablogs co-founder Ankit Maheshwari tells us that
AdSense works well with each blog's unique content. "Since our blogs
are very niche-oriented, it's tough for us to sell our inventory
directly to advertisers on blogs with less than 30,000 page views per
month," he says. "AdSense's high CPC offering and huge advertiser
database can help monetize the page views on any site irrespective of
its size."Recently Ankit began to experiment with AdSense optimization.
Although he was doubtful of the results, he tried a few minor tweaks on
his site, such as opting in to displaying image ads and adding link
units to the top of his pages. He also used information from his custom
channels to determine the ad unit with the highest CTR on his pages -
he then placed this ad unit first in the HTML source of each page.
After a week of testing these changes, Ankit found that revenue nearly
doubled. While AdSense revenue used to comprise 15% of the company's
advertising revenue, since optimizing it's increased to 25%.Despite the
success of his first optimization, Ankit has found that there isn't one
standard layout or ad format that is optimal for all of his pages. He
says, "We've seen in many blogs that a few ad types perform better in
different sections. For example, the large rectangle performs 70%
better on the permalink pages of our Tattoo blog, while skyscrapers
perform best on all other pages. At the same time, banner ads have
performed really well on our Parenting blog."Today, Ankit continues to
make small changes and frequently tests new layouts based on his custom
channel data. He feels that "custom channels are not only a useful
feature, but also the most important feature in the entire AdSense
program for publishers."Posted by Bennet Abraham - AdSense India
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 10/05/2007 03:26:00
PM
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