TOPIC: Sounds of success for Buenamusica

Date: Thurs, Jan 10 2008 2:23pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d3bef7331a2561ab?hl=en

In just three years, Manuel Treto's Buenamusica.com has become quite a
successful enterprise. A U.S. based Spanish-language site dedicated to
everything associated with music, Buenamusica.com now receives around
100,000 unique visitors per day from users around the world.When Manuel
first started, he knew he needed an ad network that would deliver both
English and Spanish ads relevant to his U.S. Hispanic and Latin
American visitors -- a one-stop shop with domestic and international
inventory. "This was one of our biggest hurdles for monetizing the
website," Manuel says. "Several of the networks I tried billed
themselves as 'Hispanic networks', but after testing fifteen different
ad networks on our site, we were happiest with AdSense. AdSense is
better for Hispanic publishers because it usually outperforms all other
ad networks by at least 50 percent in earnings, even those ad networks
that are specifically targeted toward Hispanic sites."With a staff of
only five people, Manuel and his colleagues wanted a product that could
adapt to their needs without requiring significant development
resources. "The product's flexibility in terms of customization options
is its most impressive feature," says Manuel. "What has worked the best
for me is incorporating colors that are already associated with the
site. We try to customize everything so that it matches the look and
feel of the site, and users have commented on how nicely the ads fit
into the page."Manuel now employs AdSense ads on 100 percent of his
pages. He also offers his users the ability to navigate through his
site with the Google Custom Search Engine, which he has linked to his
AdSense account. This has allowed him to monetize his search results
and to generate additional revenue for the site. "The more exposure you
give to Google the more money you are going to make, and every little
bit adds up. I strongly recommend using other Google products. Using
the Custom Search Engine feature is bringing a little bit of Google
technology to your website, and you can't beat that."If you'd like to
share your own success story with us, please fill out our
questionnaire. If you're not yet an AdSense publisher and would like to
get started with Manuel's suggestions, you can submit an application
today. Posted by Meridith Major - AdSense Publisher Support

--
Posted By Inside AdSense Team to Inside AdSense at 1/10/2008 02:19:00 PM

TOPIC: Upcoming referrals changes

Date: Tues, Jan 8 2008 12:43pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/02b1cebb24a20459?hl=en

Are you currently displaying a referral unit for AdSense on your
website? Then read on, because there are some upcoming changes to the
referral program that you should be aware of. But first let me clarify
that only referral units promoting AdSense will be affected by this
change; referrals to other products and services remain unaffected at
this time. This change to referrals promoting AdSense will differ
depending on your location, regardless of where your users are
located.- If you're in North America, Latin America, or Japan, the
pricing structure for AdSense referrals is changing.About a year ago,
as an experiment, we changed the pricing structure for AdSense
referrals so that when a user you referred to the program earned $5
within 180 days of sign-up, you would also earn $5. When that publisher
earned $100 within 180 days and removed all payment holds, you'd
receive $250. We have decided to conclude this experiment and return to
the original pricing structure. As a result, we'll soon no longer be
offering the $5 bonus or $2000 bonus, and the payout for referring a
user who generates $100 with AdSense in the first 180 days will return
to $100.These pricing changes will take place during the last week of
January. A referred user who reaches $100 within 180 days of signing up
and who removes all payments holds before the change occurs will
generate earnings of $250 for the referring publisher. Any referred
user who meets this conversion criteria after the change occurs will
only generate $100 in earnings for the referring publisher. In
addition, the $5 bonus will be removed at that time. Please note that
the date a user was referred will only affect where the 180-day window
is set but not necessarily the payout the referring publisher receives.
For example, it's possible that a user referred in early January will
meet the conversion criteria before a user referred in early November,
and so the resulting payout may differ.- If you're outside of North
America, Latin America, and Japan, AdSense referrals will be
retired.For publishers not located in any of the three regions detailed
above, we'll soon be retiring referrals promoting AdSense. We've found
that this referral product has not performed as well as we had hoped in
these regions. Again, please keep in mind that you can still generate
referrals for the other products listed under the 'Referrals' section
of your AdSense Setup tab.Soon, you'll no longer see the option to
create a referral button for AdSense in your account, although existing
buttons will display as normal. This specific referral type will then
be retired during the last week of January - any users who meet the
conversion criteria (reaching $100 in earnings within 180 days of
sign-up and removing all payment holds) before the change will generate
earnings of $250 for the referring publishers. Any conversions which
occur after this change is made will not be recorded in your account.
You may wish to begin replacing any existing referrals promoting
AdSense with referrals for another product or an AdSense for content
unit.We appreciate your support of this referral product, and hope it
won't cause you any inconvenience.Posted by Talia Brodecki - AdSense
Product Marketing

--
Posted By Inside AdSense Team to Inside AdSense at 1/08/2008 12:43:00 PM