From: Inside AdSense Team
TOPIC: Terms and Conditions clarification
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/585d24526adde976?hl=en
Since updating our Terms and Conditions a few weeks ago, we've received
a number of questions related to the new privacy policy and the display
language within accounts. We'd like to address those two areas below --
but please keep in mind that as with any legal terms, you may consider
consulting legal counsel if you have law-related questions about our
Terms and Conditions.Privacy policyUnfortunately, we can't suggest any
privacy policy language for your specific site, as all sites are set up
differently and laws may vary across different countries. You might
want to review online resources such as the Network Advertising
Initiative (NAI), which suggests language for data collection of
non-personally identifying information such as:We use third-party
advertising companies to serve ads when you visit our Web site. These
companies may use information (not including your name, address email
address or telephone number) about your visits to this and other Web
sites in order to provide advertisements about goods and services of
interest to you. If you would like more information about this practice
and to know your choices about not having this information used by
these companies, click here.Further examples can be found in Appendix A
of the NAI Self-Regulatory principles for publishers (PDF). Display
languageAt this time, the Terms and Conditions are only available in
one language per country -- whatever is determined as the legally
binding language. As such, you might see that the Terms and Conditions
are displayed in a language different from your Google interface.You
can read our updated Terms and Conditions in a different language, but
please keep in mind that the Terms will vary according to the country
or territory of your payment address. If you select a different
country, the Terms and Conditions you see may not be identical to those
appearing in your AdSense account, and therefore may not apply to you.
Posted by Arlene Lee - AdSense Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 3/19/2008 09:35:00 AM
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Date: Mon, Mar 17 2008 8:48 am
From: Inside AdSense Team
TOPIC: Working with the Ad Review Center
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en
As you may remember, we started enabling the Ad Review Center for
publishers back in December to let you review ads placement-targeted to
your site. We've recently enabled the Ad Review Center for more
accounts and will continue rolling it out over the upcoming weeks. To
get a publisher's perspective on the new feature, we chatted with
Richard Tribe, Director of ski.com.au.Australian snow enthusiasts can
visit ski.com.au to learn about resorts and travel deals, as well as
news and photos of conditions. The site also serves as a skier
community, with videos, forums, wikis, and several blogs. Richard has
been using the Ad Review Center to ensure relevant, high-quality ads
appear alongside his content. He explains that "the Ad Review Center
allowed me to see who was targeting my site, and I saw a wonderful
array of high-quality advertisers in there... The Ad Review Center is a
great way of managing the quality and style of advertiser you would
like to have associated with your publication."To highlight specific
inventory, Richard has turned his custom channels into ad placements.
For instance, he found that his live camera feeds of snow conditions
drove significant advertiser interest, so he created specific snow
camera ad placements. He elaborates, "That extra choice helps make my
site look more attractive and allows advertisers to place their ads
exactly where they want to place them." With targetable custom
channels, Richard has given advertisers more control over where their
placement-targeted ads can appear, and using the Ad Review Center, he
ensures those ads are relevant to his site's audience.To check if the
Ad Review Center has been enabled for your account, visit
the 'Competitive Ad Filter' page under the AdSense Setup tab and look
for a green notification box.When setting up the Ad Review Center in
your account, we strongly recommend you keep your review preference set
to the default of 'Run ads immediately', and review placement-targeted
ads after they have run. Ads don't participate in the auction while
they are awaiting review, and ads that you have blocked can't compete
in the auction either. We ask that you consider the revenue
implications before blocking ads or switching from the 'Run
immediately' setting.Happy skiing (and reviewing)!Posted by Katie
Mandel - AdSense Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 3/17/2008 08:48:00 AM
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