Date: Thurs, Dec 13 2007 2:36 pm
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/555064a841d6732b?hl=en
In an effort to provide you with more transparency and control over the
ads appearing on your pages, we've developed the Ad Review Center. This
new feature, which we'll be rolling out to publishers over the next few
months, will allow you to review ads placement-targeted to your site
and ensure those ads are relevant to your site's users.When you first
opt into the Ad Review Center, you'll be able to see all
placement-targeted ads currently targeted to your site, and a couple of
days later you'll be able to review placement-targeted ads that have
previously run on your site. If you think an ad is not relevant for
your users, you can prevent it from appearing again by blocking it in
the Ad Review Center. We recommend you carefully consider the revenue
impact of blocking an ad, since blocked ads won't compete in the
auction on your site, and advertisers whose ads you block may choose
not to target your site again in the future. In addition to letting
publishers weigh in on the relevance of placement-targeted ads, the Ad
Review Center will also help advertisers improve their
placement-targeted ad campaigns. When you block an ad, you'll be
prompted to select a reason. We'll share this constructive feedback
with advertisers so they can use it to improve the quality and
relevance of future ad campaigns.As we've done with past features,
we're gradually launching the Ad Review Center to all publishers over
the next few months. When it has been enabled for your account, you'll
see a green notification box at the top of your 'Competitive Ad Filter'
page, located under the 'AdSense Setup' tab. By default, the Ad Review
Center will let you review all placement-targeted ads after they have
run on your site. However, if you have a strong need to manually review
ads before they appear on your site, you may do so by clicking on
the 'update settings' link in the Ad Review Center. You'll then have 24
hours to review ads before they are automatically allowed to run on
your site. Please note that you can also return to the Ad Review Center
and allow a previously blocked ad, or block a previously allowed ad.We
strongly recommend you keep your review preference set to 'auto-allow'
and review ads after they have run. Ads don't participate in the
auction while they are awaiting review, and ads that you have blocked
cannot compete in the auction either. The actual revenue impact will
vary in each publisher's situation, but when using the Ad Review
Center, please consider the revenue effects of blocking ads or
switching from the auto-allow setting.To learn more about the Ad Review
Center, please visit the Help Center. We hope you find this new feature
useful and look forward to hearing your feedback.Posted by Katie Mandel
- AdSense Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 12/13/2007 02:36:00
PM