Date: Thurs, May 10 2007 4:30pmFrom: Inside AdSense Team
We understand that there's been some confusion surrounding our recentpost about accidental clicks. Specifically, many of our publishers feelthat we've been sending mixed messages about placing ads nearnavigation controls, particularly where site optimization isconcerned.For those of you concerned about our optimization tips, westill recommend integrating your ad units and link units with your pagecontent or navigation, in order to offer your users relevant ads inaddition to the content they normally see. Here are a few examples ofacceptable implementations:However, in some instances we've found thatpublishers have placed their ad units so close to interactive(clickable) content that users accidentally click on the ads instead ofthe site content. While this type of ad placement may not inherentlyviolate our program policies, it could increase the risk of invalidclicks being generated on the ads, which would be in violation of ourpolicies.You can understand that increasing the possibility ofaccidental clicks on your sites is not in the best interest of users oradvertisers, and we wanted to make you aware of this risk. This is whywe ask that you maintain sufficient distance between your ads and anyelements of your page on which users may often click. Because everysite is different, we can't provide you with the exact amount of spaceto put between these page elements. However, we hope you understand ourreasoning, and we ask you to use your best judgment so as to avoidpossible accidental clicks in the future.To help you, here's an exampleof an ad placement that could have a high risk of generating accidentalclicks, and which we'd recommend avoiding:Thanks again for yourcooperation and your feedback. If you have any questions aboutoptimization techniques, feel to visit our tips page.Discuss thispostPosted by Mike Deeringer - AdSense Publisher Support
--Posted By Inside AdSense Team to Inside AdSense at 5/10/2007 04:30:00 PM