Date: Fri, Mar 7 2008 11:27 pm
From: Inside AdSense
Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.
Choose the right treatment
You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.
Page impression changes
* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.
* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.
* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?
CTR changes
* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.
* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.
* If you've implemented or changed your ad server, check that there
are no new targeting problems.
* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.
* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.
CPC changes
* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.
* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.
* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.
Placement targeting revenue changes
* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.
* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.
* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.
Finally, two more things...
Where are the changes happening?
Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.
Taking seasonal fluctuation into account
Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.
I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.
Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM
TOPIC: Diagnosing and treating revenue fluctuations (Part II)
Date: Fri, Mar 7 2008 11:27 pm
From: Inside AdSense
Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.
Choose the right treatment
You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.
Page impression changes
* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.
* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.
* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?
CTR changes
* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.
* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.
* If you've implemented or changed your ad server, check that there
are no new targeting problems.
* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.
* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.
CPC changes
* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.
* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.
* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.
Placement targeting revenue changes
* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.
* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.
* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.
Finally, two more things...
Where are the changes happening?
Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.
Taking seasonal fluctuation into account
Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.
I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.
Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM
From: Inside AdSense
Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.
Choose the right treatment
You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.
Page impression changes
* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.
* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.
* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?
CTR changes
* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.
* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.
* If you've implemented or changed your ad server, check that there
are no new targeting problems.
* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.
* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.
CPC changes
* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.
* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.
* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.
Placement targeting revenue changes
* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.
* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.
* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.
Finally, two more things...
Where are the changes happening?
Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.
Taking seasonal fluctuation into account
Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.
I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.
Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM
TOPIC: Diagnosing and Treating Revenue Fluctuations (Part I)
Date: Wed, Mar 5 2008 3:25 pm
From: Inside AdSense Team
You love your website and you want it to thrive. You create content,
manage your community, and keep an eye on your AdSense performance. If
AdSense revenue is down, you're understandably concerned. If AdSense
revenue is up, you're happy, but you want to know why. Revenue
fluctuations are obvious enough when they occur, but the root cause
isn't equally clear. It can be challenging for both new and experienced
publishers alike to analyze their AdSense data and respond effectively
to changes.The goal of this post, and our follow-up later this week, is
to help you understand the AdSense revenue model so you can diagnose
and treat revenue fluctuations like an experienced MD.Study upThe first
step is knowing how the figures reported in your account (such as eCPM,
CTR, and page impressions) interact to describe your total revenue.
Think of each number as a variable in the revenue formula for your
site. At the highest level, you can calculate revenue by multiplying
your page impressions by the effective cost-per-thousand impressions
(eCPM) and dividing by 1000.Revenue = Page Impressions * eCPM /
1000eCPM = Revenue / Page Impressions * 1000The eCPM metric provides an
estimate of how much revenue you can expect to earn for every 1000 page
impressions. For example, if you serve 10,000 page impressions and earn
$40, your eCPM is $4. If page impressions increase to 30,000, you can
predict that you'll earn $120 given the $4 eCPM.Most AdSense ads pay on
a cost-per-click (CPC) basis, so eCPM is really a measure of your
average ad performance. Breaking eCPM into the click-through-rate (CTR)
and the average cost that advertisers pay per click (CPC) gives you a
more accurate measure of performance.Revenue = Page Impressions * CTR *
average CPCOnce you know your average CTR and your average CPC, you can
predict how much revenue you'll earn for a given amount of page views.
You can also analyze your revenue by looking at placement-targeted ads
versus contextually-targeted ads.Total Revenue = Revenue (contextual) +
Revenue (placement-targeted)While contextually targeted ads always pay
per click, advertisers can pay for placement-targeted ads by impression
(CPM) or by click (CPC). To account for both of these bid types, you
should look at the average eCPM for placement-targeted ads. More
simply, you can just add placement-targeted revenue to your
contextually targeted revenue.Revenue = (Page Impressions
(contextual) * CTR * average CPC) + (Page Impressions
(placement-targeted) * eCPM (placement targeted) / 1000)Revenue = (Page
Impressions (contextual) * CTR * average CPC ) + Revenue
(placement-targeted)Even though we're looking at contextual and
placement-targeted revenue separately, don't forget that these two
types of ads compete against each other in the auction. We'll always
show the best performing ad, regardless of targeting type, so more
competition creates higher winning bids.Identify the symptomsNow you're
ready to diagnose any revenue fluctuation. Just like the revenue
formulas above, let's start simple and gradually get more complex.The
first question to ask is: Did either your page impressions or your eCPM
change? You can compare trends in both page impressions and eCPM using
the Advanced Reports in your account.If your AdSense page impressions
have declined, you should determine if traffic to your entire site is
declining as well. A web analytics tool such as Google Analytics can
provide you with this information. In addition, you should check your
pages for unpaid public service ads (PSAs).If your eCPM is down, you'll
need to dig one level deeper and find out if your contextual or
placement targeted ad performance has dropped. You can also find this
data in the Advanced Reports tab using the options shown below.Let's
consider your contextual ads first. The two key metrics to investigate
are CTR and average CPC. CTR is given in your reports, but you'll need
to calculate your average CPC using your favorite spreadsheet. (My
favorite goes without saying). Please keep in mind that this is still
an average CPC for your account and doesn't necessarily correspond with
the price paid by any specific advertiser. Once you've narrowed the
change to CTR or average CPC you're ready to start treatment.For
placement-targeted ads, you should analyze how much total
placement-targeted revenue you are receiving and the average eCPM.
Changes in either of these metrics usually indicate that advertisers
are beginning or ending campaigns targeted to your site. Again,
placement-targeted campaigns are more likely to be short-term than
contextual campaigns.That's all we have time for today -- now that you
have a better understanding of what factors can affect revenue, don't
forget to check back later this week for the second part of this
series. We'll be treating ways to treat revenue fluctuations based on
the symptoms you've discovered.Posted by Christian Ashlock - AdSense
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 3/05/2008 03:25:00 PM
From: Inside AdSense Team
You love your website and you want it to thrive. You create content,
manage your community, and keep an eye on your AdSense performance. If
AdSense revenue is down, you're understandably concerned. If AdSense
revenue is up, you're happy, but you want to know why. Revenue
fluctuations are obvious enough when they occur, but the root cause
isn't equally clear. It can be challenging for both new and experienced
publishers alike to analyze their AdSense data and respond effectively
to changes.The goal of this post, and our follow-up later this week, is
to help you understand the AdSense revenue model so you can diagnose
and treat revenue fluctuations like an experienced MD.Study upThe first
step is knowing how the figures reported in your account (such as eCPM,
CTR, and page impressions) interact to describe your total revenue.
Think of each number as a variable in the revenue formula for your
site. At the highest level, you can calculate revenue by multiplying
your page impressions by the effective cost-per-thousand impressions
(eCPM) and dividing by 1000.Revenue = Page Impressions * eCPM /
1000eCPM = Revenue / Page Impressions * 1000The eCPM metric provides an
estimate of how much revenue you can expect to earn for every 1000 page
impressions. For example, if you serve 10,000 page impressions and earn
$40, your eCPM is $4. If page impressions increase to 30,000, you can
predict that you'll earn $120 given the $4 eCPM.Most AdSense ads pay on
a cost-per-click (CPC) basis, so eCPM is really a measure of your
average ad performance. Breaking eCPM into the click-through-rate (CTR)
and the average cost that advertisers pay per click (CPC) gives you a
more accurate measure of performance.Revenue = Page Impressions * CTR *
average CPCOnce you know your average CTR and your average CPC, you can
predict how much revenue you'll earn for a given amount of page views.
You can also analyze your revenue by looking at placement-targeted ads
versus contextually-targeted ads.Total Revenue = Revenue (contextual) +
Revenue (placement-targeted)While contextually targeted ads always pay
per click, advertisers can pay for placement-targeted ads by impression
(CPM) or by click (CPC). To account for both of these bid types, you
should look at the average eCPM for placement-targeted ads. More
simply, you can just add placement-targeted revenue to your
contextually targeted revenue.Revenue = (Page Impressions
(contextual) * CTR * average CPC) + (Page Impressions
(placement-targeted) * eCPM (placement targeted) / 1000)Revenue = (Page
Impressions (contextual) * CTR * average CPC ) + Revenue
(placement-targeted)Even though we're looking at contextual and
placement-targeted revenue separately, don't forget that these two
types of ads compete against each other in the auction. We'll always
show the best performing ad, regardless of targeting type, so more
competition creates higher winning bids.Identify the symptomsNow you're
ready to diagnose any revenue fluctuation. Just like the revenue
formulas above, let's start simple and gradually get more complex.The
first question to ask is: Did either your page impressions or your eCPM
change? You can compare trends in both page impressions and eCPM using
the Advanced Reports in your account.If your AdSense page impressions
have declined, you should determine if traffic to your entire site is
declining as well. A web analytics tool such as Google Analytics can
provide you with this information. In addition, you should check your
pages for unpaid public service ads (PSAs).If your eCPM is down, you'll
need to dig one level deeper and find out if your contextual or
placement targeted ad performance has dropped. You can also find this
data in the Advanced Reports tab using the options shown below.Let's
consider your contextual ads first. The two key metrics to investigate
are CTR and average CPC. CTR is given in your reports, but you'll need
to calculate your average CPC using your favorite spreadsheet. (My
favorite goes without saying). Please keep in mind that this is still
an average CPC for your account and doesn't necessarily correspond with
the price paid by any specific advertiser. Once you've narrowed the
change to CTR or average CPC you're ready to start treatment.For
placement-targeted ads, you should analyze how much total
placement-targeted revenue you are receiving and the average eCPM.
Changes in either of these metrics usually indicate that advertisers
are beginning or ending campaigns targeted to your site. Again,
placement-targeted campaigns are more likely to be short-term than
contextual campaigns.That's all we have time for today -- now that you
have a better understanding of what factors can affect revenue, don't
forget to check back later this week for the second part of this
series. We'll be treating ways to treat revenue fluctuations based on
the symptoms you've discovered.Posted by Christian Ashlock - AdSense
Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 3/05/2008 03:25:00 PM
TOPIC: Building with AdSense
Date: Mon, Mar 3 2008 11:04 am
From: Inside AdSense
http://www.youtube.com/watch?v=eoZ9eFuIMzQ
When Les Kenny and his family launched their do-it-yourself (D.I.Y.)
website www.buildeazy.com in 2001 solely as a hobby site, they had no
idea of the impact Google AdSense would have on their lives.
Les had spent most of his life building in both Sydney and Auckland,
but his hobby was designing projects and writing about them. This
inevitably led to the Buildeazy website, where he posts D.I.Y.
woodworking and building projects. He caters to a universal audience
by using general terminology and incorporating both metric (mm) and
imperial (ft and inch) measurements into all his projects. Les and
daughter Roseanne also wrote two successful kids D.I.Y. books
published in Australasia. They had intended to write more books, but
AdSense proved to be more lucrative.
In early 2004, Les incorporated AdSense into his website. Around March
2005, to his amazement, optimisation of the AdSense ad units
throughout the site doubled the earnings overnight. The income from
AdSense allowed both Les and his wife Jenny to give up their day jobs
and work solely on their passions and hobbies. It has also allowed all
of the family to get involved.
Les has spent a lot of time experimenting with his ad layout and
colour, making use of the Manage Ads feature and custom channels. He
found that the 300x250 medium rectangle was overwhelmingly the best
performing. Using custom channels, he was also able to remove some
units which weren't performing as strongly to reduce clutter on his
site.
"Most of my pages now consist of only two ad units -a 300x250 medium
rectangle at the top of the page and a 336x280 large rectangle at the
bottom of the page. I have found that a couple of well placed ads on a
page do better than a cluster of ads all over the page - and I guess
it is also more pleasing for the visitors."
Once the AdSense units are placed and optimised, everything takes care
of itself -- leaving Les and family to get on with what they enjoy
most.
Posted by Tim Egan - AdSense Australia Optimisation Team
Monday, March 03, 2008 at 10:58:00 AM
From: Inside AdSense
http://www.youtube.com/watch?v=eoZ9eFuIMzQ
When Les Kenny and his family launched their do-it-yourself (D.I.Y.)
website www.buildeazy.com in 2001 solely as a hobby site, they had no
idea of the impact Google AdSense would have on their lives.
Les had spent most of his life building in both Sydney and Auckland,
but his hobby was designing projects and writing about them. This
inevitably led to the Buildeazy website, where he posts D.I.Y.
woodworking and building projects. He caters to a universal audience
by using general terminology and incorporating both metric (mm) and
imperial (ft and inch) measurements into all his projects. Les and
daughter Roseanne also wrote two successful kids D.I.Y. books
published in Australasia. They had intended to write more books, but
AdSense proved to be more lucrative.
In early 2004, Les incorporated AdSense into his website. Around March
2005, to his amazement, optimisation of the AdSense ad units
throughout the site doubled the earnings overnight. The income from
AdSense allowed both Les and his wife Jenny to give up their day jobs
and work solely on their passions and hobbies. It has also allowed all
of the family to get involved.
Les has spent a lot of time experimenting with his ad layout and
colour, making use of the Manage Ads feature and custom channels. He
found that the 300x250 medium rectangle was overwhelmingly the best
performing. Using custom channels, he was also able to remove some
units which weren't performing as strongly to reduce clutter on his
site.
"Most of my pages now consist of only two ad units -a 300x250 medium
rectangle at the top of the page and a 336x280 large rectangle at the
bottom of the page. I have found that a couple of well placed ads on a
page do better than a cluster of ads all over the page - and I guess
it is also more pleasing for the visitors."
Once the AdSense units are placed and optimised, everything takes care
of itself -- leaving Les and family to get on with what they enjoy
most.
Posted by Tim Egan - AdSense Australia Optimisation Team
Monday, March 03, 2008 at 10:58:00 AM
TOPIC: Updated Terms and Conditions
Date: Mon, Feb 25 2008 2:40 pm
From: Inside AdSense Team
Every now and then, we update the AdSense Terms and Conditions to make
sure they're in line with policies across Google, and to prepare for
future changes to the products and services we offer. As part of these
regular updates, you'll soon sign in to your account and see that the
Terms have been updated, prompting you to read through and accept them.
This time around, most of the changes to the Terms and Conditions fall
into two broad categories: 1) future products and features and 2)
privacy requirements. Specifically, one of the main changes is that the
terms anticipate future products that may become available in other
advertising formats and mediums, for example Gadget Ads. As we look
forward to monetizing more online and offline content, we've re-worded
some portions of the terms to make them applicable across a broader
array of media and formats -- anticipating, for example, that future
products may be priced, paid, or managed differently than current
ones.We've also added some specific requirements that make it necessary
for publishers to post and abide by a transparent privacy policy that
users see. According to this policy, publishers must notify their users
of the use of cookies and/or web beacons to collect data in the ad
serving process. This change relates to advertisers' use of innovative
products and features like Gadget Ads and other offerings in the
future.The changes aren't limited to the areas above, however; we've
made small changes throughout, so it's a good idea for you to review
them thoroughly before accepting.Posted by Julie Beckmann - AdSense
Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/25/2008 02:40:00 PM
-------------------------------------------------
From: Inside AdSense Team
Every now and then, we update the AdSense Terms and Conditions to make
sure they're in line with policies across Google, and to prepare for
future changes to the products and services we offer. As part of these
regular updates, you'll soon sign in to your account and see that the
Terms have been updated, prompting you to read through and accept them.
This time around, most of the changes to the Terms and Conditions fall
into two broad categories: 1) future products and features and 2)
privacy requirements. Specifically, one of the main changes is that the
terms anticipate future products that may become available in other
advertising formats and mediums, for example Gadget Ads. As we look
forward to monetizing more online and offline content, we've re-worded
some portions of the terms to make them applicable across a broader
array of media and formats -- anticipating, for example, that future
products may be priced, paid, or managed differently than current
ones.We've also added some specific requirements that make it necessary
for publishers to post and abide by a transparent privacy policy that
users see. According to this policy, publishers must notify their users
of the use of cookies and/or web beacons to collect data in the ad
serving process. This change relates to advertisers' use of innovative
products and features like Gadget Ads and other offerings in the
future.The changes aren't limited to the areas above, however; we've
made small changes throughout, so it's a good idea for you to review
them thoroughly before accepting.Posted by Julie Beckmann - AdSense
Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/25/2008 02:40:00 PM
-------------------------------------------------
TOPIC: Fueling creativity in online video - with AdSense for video beta
Date: Thurs, Feb 21 2008 5:37 am
From: Inside AdSense
We know that publishers are quickly adding video to their sites and
looking for ways to earn additional revenue. If this sounds like you,
look no further than AdSense for video, our solution for qualifying
publishers. You may remember that we announced AdSense for video as a
pilot last May.
Since then, we've tested a variety of ad formats with the interest of
users, publishers and advertisers in mind. As a result, we've decided
that AdSense for video will use the InVideo ads adopted on our own
property, YouTube, which enable advertisers to make a single buy at
scale. Also competing in the auction - and unique to AdSense for video
and AdSense video units - are text overlay ads which are contextually
targeted to signals in your videos and on the page where the video
lives. The InVideo ads are paid on a CPM basis, while the text overlay
ads are paid on a CPC basis. You can see ad demos at
http://www.google.com/ads/videoadsolutions/demos.html . While we'll
continue to test a variety of ad formats, we believe that overlays are
the best way to balance user experience with the needs of our
publishers.
AdSense for video is now available to publishers who, at a minimum,
serve one million video streams each month and are based in the U.S.
with English language sites. In the near future, we do plan to expand
the program to more publishers of various sizes and locations.
You may be wondering how this offering differs from the other video
advertising solutions that AdSense (and YouTube) have rolled out in
the last year. To give you an overview, we've launched a site at
www.google.com/videoadsolutions .
To apply for AdSense for video beta, please visit the AdSense for
video page on the Google Video Advertising Solutions site at
http://www.google.com/ads/videoadsolutions/publisher.html . You can
also learn about the various ways to earn revenue from video content
by watching this video.
http://www.youtube.com/watch?v=p2hPslGRBfQ
Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
Publisher Support
Thursday, February 21, 2008 at 5:28:00 AM
-----****2***-----
Date: Thurs, Feb 21 2008 6:53 am
From: Inside AdSense
We apologize for the extra email -- the previous message contained an
incorrect URL that isn't yet functioning. For an overview of our video
advertising solutions (referenced in the 4th paragraph of the original
post), please visit:
http://www.google.com/ads/videoadsolutions/
Thanks for your understanding.
The Inside AdSense Team
On Feb 21, 1:37 pm, Inside AdSense wrote:
> We know that publishers are quickly adding video to their sites and
> looking for ways to earn additional revenue. If this sounds like you,
> look no further than AdSense for video, our solution for qualifying
> publishers. You may remember that we announced AdSense for video as a
> pilot last May.
>
> Since then, we've tested a variety of ad formats with the interest of
> users, publishers and advertisers in mind. As a result, we've decided
> that AdSense for video will use the InVideo ads adopted on our own
> property, YouTube, which enable advertisers to make a single buy at
> scale. Also competing in the auction - and unique to AdSense for video
> and AdSense video units - are text overlay ads which are contextually
> targeted to signals in your videos and on the page where the video
> lives. The InVideo ads are paid on a CPM basis, while the text overlay
> ads are paid on a CPC basis. You can see ad demos athttp://www.google.com/ads/videoadsolutions/demos.html. While we'll
> continue to test a variety of ad formats, we believe that overlays are
> the best way to balance user experience with the needs of our
> publishers.
>
> AdSense for video is now available to publishers who, at a minimum,
> serve one million video streams each month and are based in the U.S.
> with English language sites. In the near future, we do plan to expand
> the program to more publishers of various sizes and locations.
>
> You may be wondering how this offering differs from the other video
> advertising solutions that AdSense (and YouTube) have rolled out in
> the last year. To give you an overview, we've launched a site atwww.google.com/videoadsolutions.
>
> To apply for AdSense for video beta, please visit the AdSense for
> video page on the Google Video Advertising Solutions site athttp://www.google.com/ads/videoadsolutions/publisher.html. You can
> also learn about the various ways to earn revenue from video content
> by watching this video.
>
> http://www.youtube.com/watch?v=p2hPslGRBfQ
>
> Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
> Publisher Support
> Thursday, February 21, 2008 at 5:28:00 AM
From: Inside AdSense
We know that publishers are quickly adding video to their sites and
looking for ways to earn additional revenue. If this sounds like you,
look no further than AdSense for video, our solution for qualifying
publishers. You may remember that we announced AdSense for video as a
pilot last May.
Since then, we've tested a variety of ad formats with the interest of
users, publishers and advertisers in mind. As a result, we've decided
that AdSense for video will use the InVideo ads adopted on our own
property, YouTube, which enable advertisers to make a single buy at
scale. Also competing in the auction - and unique to AdSense for video
and AdSense video units - are text overlay ads which are contextually
targeted to signals in your videos and on the page where the video
lives. The InVideo ads are paid on a CPM basis, while the text overlay
ads are paid on a CPC basis. You can see ad demos at
http://www.google.com/ads/videoadsolutions/demos.html . While we'll
continue to test a variety of ad formats, we believe that overlays are
the best way to balance user experience with the needs of our
publishers.
AdSense for video is now available to publishers who, at a minimum,
serve one million video streams each month and are based in the U.S.
with English language sites. In the near future, we do plan to expand
the program to more publishers of various sizes and locations.
You may be wondering how this offering differs from the other video
advertising solutions that AdSense (and YouTube) have rolled out in
the last year. To give you an overview, we've launched a site at
www.google.com/videoadsolutions .
To apply for AdSense for video beta, please visit the AdSense for
video page on the Google Video Advertising Solutions site at
http://www.google.com/ads/videoadsolutions/publisher.html . You can
also learn about the various ways to earn revenue from video content
by watching this video.
http://www.youtube.com/watch?v=p2hPslGRBfQ
Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
Publisher Support
Thursday, February 21, 2008 at 5:28:00 AM
-----****2***-----
Date: Thurs, Feb 21 2008 6:53 am
From: Inside AdSense
We apologize for the extra email -- the previous message contained an
incorrect URL that isn't yet functioning. For an overview of our video
advertising solutions (referenced in the 4th paragraph of the original
post), please visit:
http://www.google.com/ads/videoadsolutions/
Thanks for your understanding.
The Inside AdSense Team
On Feb 21, 1:37 pm, Inside AdSense
> We know that publishers are quickly adding video to their sites and
> looking for ways to earn additional revenue. If this sounds like you,
> look no further than AdSense for video, our solution for qualifying
> publishers. You may remember that we announced AdSense for video as a
> pilot last May.
>
> Since then, we've tested a variety of ad formats with the interest of
> users, publishers and advertisers in mind. As a result, we've decided
> that AdSense for video will use the InVideo ads adopted on our own
> property, YouTube, which enable advertisers to make a single buy at
> scale. Also competing in the auction - and unique to AdSense for video
> and AdSense video units - are text overlay ads which are contextually
> targeted to signals in your videos and on the page where the video
> lives. The InVideo ads are paid on a CPM basis, while the text overlay
> ads are paid on a CPC basis. You can see ad demos athttp://www.google.com/ads/videoadsolutions/demos.html. While we'll
> continue to test a variety of ad formats, we believe that overlays are
> the best way to balance user experience with the needs of our
> publishers.
>
> AdSense for video is now available to publishers who, at a minimum,
> serve one million video streams each month and are based in the U.S.
> with English language sites. In the near future, we do plan to expand
> the program to more publishers of various sizes and locations.
>
> You may be wondering how this offering differs from the other video
> advertising solutions that AdSense (and YouTube) have rolled out in
> the last year. To give you an overview, we've launched a site atwww.google.com/videoadsolutions.
>
> To apply for AdSense for video beta, please visit the AdSense for
> video page on the Google Video Advertising Solutions site athttp://www.google.com/ads/videoadsolutions/publisher.html. You can
> also learn about the various ways to earn revenue from video content
> by watching this video.
>
> http://www.youtube.com/watch?v=p2hPslGRBfQ
>
> Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
> Publisher Support
> Thursday, February 21, 2008 at 5:28:00 AM
TOPIC: In for a penny, in for a pound key
Date: Tues, Feb 19 2008 10:15 am
From: Inside AdSense Team
As more publishers are being asked to complete the phone verification
process, we've received a number of puzzled emails from our
international community asking about the prompt to 'press the pound
key'. To clarify, the 'pound key' refers to the '#' symbol (also known
as the hash key), and not the '₤' symbol. The pound/hash key can
typically be found below the '9' key.We're working on perfecting our
non-US English, and we apologise for any confusion caused ;) Posted by
Arlene Lee - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/19/2008 10:15:00 AM
From: Inside AdSense Team
As more publishers are being asked to complete the phone verification
process, we've received a number of puzzled emails from our
international community asking about the prompt to 'press the pound
key'. To clarify, the 'pound key' refers to the '#' symbol (also known
as the hash key), and not the '₤' symbol. The pound/hash key can
typically be found below the '9' key.We're working on perfecting our
non-US English, and we apologise for any confusion caused ;) Posted by
Arlene Lee - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/19/2008 10:15:00 AM
TOPIC: Site maintenance on Saturday, February 16
Date: Fri, Feb 15 2008 9:16 am
From: Inside AdSense Team
Our engineers will be performing routine site maintenance from 10 am to
2 pm PST tomorrow, February 16th. While you'll be unable to access your
account during this time frame, your ad serving won't be affected and
your reports will continue to track data as usual. Here's the start
time of the maintenance for a few cities around the world:London - 6 pm
SaturdayBucharest - 8 pm SaturdayMumbai - 11:30 pm SaturdayManila - 2
am SundayBrisbane - 4 am SundayEnjoy the weekend!Posted by Arlene Lee -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/15/2008 09:16:00 AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d52e4d9a0ebfffb9?hl=en
Our engineers will be performing routine site maintenance from 10 am to
2 pm PST tomorrow, February 16th. While you'll be unable to access your
account during this time frame, your ad serving won't be affected and
your reports will continue to track data as usual. Here's the start
time of the maintenance for a few cities around the world:London - 6 pm
SaturdayBucharest - 8 pm SaturdayMumbai - 11:30 pm SaturdayManila - 2
am SundayBrisbane - 4 am SundayEnjoy the weekend!Posted by Arlene Lee -
AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/15/2008 09:16:00 AM
TOPIC: Lucky number ten
Date: Mon, Feb 11 2008 9:42 am
From: Inside AdSense Team
Two weeks ago, we let you know that the PIN and phone verification
processes would be automatically triggered at $10, rather than $50.
Along those same lines, we've also updated how it works to choose a
form of payment and enter tax information in your account. Because we
don't pay out earnings of less than $10, you'll only be able to choose
a form of payment and enter your tax info once your earnings reach $10.
When you first sign up for AdSense and log in to your account, these
options won't be available yet.So when it comes to payments, consider
10 your new lucky number. Once you receive your PIN or a notice to
verify your phone number, you'll know it's also time to head to your
account and enter your tax information and select your form of payment.
Then you'll be on your way to receiving your first payment -- lucky
you! Posted by Julie Beckmann - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/11/2008 09:41:00 AM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/a447001ad70575a0?hl=en
Two weeks ago, we let you know that the PIN and phone verification
processes would be automatically triggered at $10, rather than $50.
Along those same lines, we've also updated how it works to choose a
form of payment and enter tax information in your account. Because we
don't pay out earnings of less than $10, you'll only be able to choose
a form of payment and enter your tax info once your earnings reach $10.
When you first sign up for AdSense and log in to your account, these
options won't be available yet.So when it comes to payments, consider
10 your new lucky number. Once you receive your PIN or a notice to
verify your phone number, you'll know it's also time to head to your
account and enter your tax information and select your form of payment.
Then you'll be on your way to receiving your first payment -- lucky
you! Posted by Julie Beckmann - AdSense Publisher Support
--
Posted By Inside AdSense Team to Inside AdSense at 2/11/2008 09:41:00 AM
TOPIC: Driving up placement targeting earnings
Date: Thurs, Feb 7 2008 12:55 pm
From: Inside AdSense Team
Initially inspired by some of the earliest experiments in
user-generated reviews, the site now hosts almost 100,000
English-language car reviews submitted by visitors from across the
globe.From 1997 to 2000, founder Steven Jackson ran the site as a
hobby. However, the growing hosting costs became significant, so Steven
opted to run ads to cover them. He joined the AdSense program and was
impressed with the initial results, which were further improved by
carefully optimising the location, colour and size of the ads. By 2005,
the time demands of running a popular website while holding down a day
job were no longer sustainable. The steady revenue from AdSense was a
major factor in Steven's decision to leave his old career and devote
himself full-time to running Carsurvey.org.AdSense offered Steven many
advantages. Its global reach matched Carsurvey.org's diverse user base,
and the fact that it separated the selling of ad space from the
management of the site was very important to maintaining the sites'
independence and credibility. Steven says, "AdSense allows me to focus
on running Carsurvey.org for visitors. As long as Carsurvey.org
provides a useful service, AdSense helps pay the bills."Ad placementsAs
a regular reader of Inside AdSense, Steven was quick to pick up on
improvements to the custom channel feature, which allows advertisers to
target specific site areas using ad placements. He updated his AdSense
HTML code to highlight his site via ad placements and focused on the
most important pages and locations within Carsurvey.org. This made the
site more appealing to advertisers, as they could begin to target
specific page locations and sections. In addition, it gave more
prominence to Carsurvey.org in the AdWords site tool, as you can see in
the image below.Medium rectanglesIn addition to implementing the ad
placements, Steven also tried another AdSense optimisation tip and
added more image-enabled 300x250 medium rectangle units to his site.
Though initially skeptical, as using those units would mean both
changing the page layout for all of Carsurvey.org and displaying fewer
ads per page, Steven decided to give the change a try.Accelerating
revenueThe improvements were gradual at first, but soon Steven's
revenue climbed as advertisers began targeting specific ad placements
on Carsurvey.org, namely the new 300x250 units in prime locations.
Within a few months, Steven saw his placement targeting revenue grow up
to six times its previous level; it now represents 60-80% of his
overall earnings."I can definitely recommend experimenting with the ad
placements and image enabled ads, especially in the 300x250 and
skyscraper formats recommended by Google. I thought Carsurvey.org was
pretty well optimised, but this just shows that experimenting with
AdSense ad placements and testing out new features can really pay off,"
says Steven.Posted by Colm O'Muire - AdSense UK Optimisation Team
--
Posted By Inside AdSense Team to Inside AdSense at 2/07/2008 12:55:00 PM
From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af66f1204b755ec?hl=en
Carsurvey.org is a car review website published by CSDO Media Limited.
Initially inspired by some of the earliest experiments in
user-generated reviews, the site now hosts almost 100,000
English-language car reviews submitted by visitors from across the
globe.From 1997 to 2000, founder Steven Jackson ran the site as a
hobby. However, the growing hosting costs became significant, so Steven
opted to run ads to cover them. He joined the AdSense program and was
impressed with the initial results, which were further improved by
carefully optimising the location, colour and size of the ads. By 2005,
the time demands of running a popular website while holding down a day
job were no longer sustainable. The steady revenue from AdSense was a
major factor in Steven's decision to leave his old career and devote
himself full-time to running Carsurvey.org.AdSense offered Steven many
advantages. Its global reach matched Carsurvey.org's diverse user base,
and the fact that it separated the selling of ad space from the
management of the site was very important to maintaining the sites'
independence and credibility. Steven says, "AdSense allows me to focus
on running Carsurvey.org for visitors. As long as Carsurvey.org
provides a useful service, AdSense helps pay the bills."Ad placementsAs
a regular reader of Inside AdSense, Steven was quick to pick up on
improvements to the custom channel feature, which allows advertisers to
target specific site areas using ad placements. He updated his AdSense
HTML code to highlight his site via ad placements and focused on the
most important pages and locations within Carsurvey.org. This made the
site more appealing to advertisers, as they could begin to target
specific page locations and sections. In addition, it gave more
prominence to Carsurvey.org in the AdWords site tool, as you can see in
the image below.Medium rectanglesIn addition to implementing the ad
placements, Steven also tried another AdSense optimisation tip and
added more image-enabled 300x250 medium rectangle units to his site.
Though initially skeptical, as using those units would mean both
changing the page layout for all of Carsurvey.org and displaying fewer
ads per page, Steven decided to give the change a try.Accelerating
revenueThe improvements were gradual at first, but soon Steven's
revenue climbed as advertisers began targeting specific ad placements
on Carsurvey.org, namely the new 300x250 units in prime locations.
Within a few months, Steven saw his placement targeting revenue grow up
to six times its previous level; it now represents 60-80% of his
overall earnings."I can definitely recommend experimenting with the ad
placements and image enabled ads, especially in the 300x250 and
skyscraper formats recommended by Google. I thought Carsurvey.org was
pretty well optimised, but this just shows that experimenting with
AdSense ad placements and testing out new features can really pay off,"
says Steven.Posted by Colm O'Muire - AdSense UK Optimisation Team
--
Posted By Inside AdSense Team to Inside AdSense at 2/07/2008 12:55:00 PM
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