Date: Tues, Jul 10 2007 9:14 am
From: Inside AdSense Team
Mid-day.com is a newspaper website for readers in Mumbai, India which
has been in the AdSense program since 2005. According to Gauri Daswani,
who was the Mid-day.com Assistant Manager at the time, 50% of the
site's revenue is generated through AdSense. "Monetization has become
much easier with the AdSense model," she says. "To ensure good results
from AdSense, it is imperative that we create compelling content which
in turn accounts for a good user experience and definitely benefits
Google's advertisers."Initially, Gauri and her team relied on fixed ad
colors and placements. They noticed that the site was earning a similar
amount of revenue each month. "We had a problem choosing color codes
and ad placements, which we didn't know could actually impact our
revenue so drastically," she remembers. But she soon found the benefits
of testing with custom channels."We placed channels on the ad units and
changed the ad positions to understand the performance of each unit,
resulting in much higher revenue," she says. For example, Gauri added a
300x250 medium rectangle to the bottom of each article and moved her
link unit from the right sidebar to the left. In addition, she updated
the colors of her ad and link units to match the look and feel of the
rest of her site. Together, all of these changes resulted in a 60%
increase in revenue."It is now easy to optimize the site's performance
with custom channels. They give us a complete picture of how different
ads are performing on our site, and help us to compare all ad units and
pages," Gauri comments. Even now, her team continues to experiment with
other changes to find what will perform best for Mid-day.com "We have
learned that subtle changes can produce significant results." Posted by
Warren Pereira - AdSense India Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 7/10/2007 09:13:00 AM
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