Date: Mon, Jun 4 2007 10:17 am
From: Inside AdSense Team
Imineo.com is a French video-on-demand site offering a wide variety ofvideos in different formats. In 2005, the site's owners decided to useGoogle AdWords to drive qualified traffic to their site. After settingup their first campaigns, they implemented conversion tracking toevaluate their overall return on investment. More recently, the companyadded AdSense to their site. As co-owner Jean-Baptiste Sers toldus, "Our business model is not based on advertising revenue -- but inorder to increase our AdWords spend, we wanted to use AdSense."For ane-commerce advertiser, this might seem risky. Some might think thatintegrating AdSense could have resulted in a sales drop because ofusers clicking on the ads instead of buying one of the videos. But asImineo team implemented AdSense, they noticed that qualified visitorscame to the site with the intention to buy the videos and did not clickon the sponsored links, while other visitors usually clicked on one ofthe relevant ads.Imineo's strategy highlights how e-commerce sites canuse AdSense to monetize traffic that usually exits the site using theURL address bar. Overall, the use of AdSense can help sites like theseincrease overall revenue without changing their current business model.As Jean-Baptiste put it, "AdSense has helped us monetize the visits ofthese other visitors and therefore increase the overall revenue/clientratio." If you own an e-commerce site, here are a couple ofsuggestions.
- Try testing AdSense first on your exit pages, and then evaluate theeffect it has on your sales.
- If, like Imineo, you find that adding relevant ads on your site doesnot affect your conversions, we encourage you to increase the coverageof AdSense on your site. The additional revenue coming from AdSense canhelp you generate more qualified traffic and therefore increase youroverall sales.Posted by Etienne Jambou - AdSense Optimization Team.
Posted By Inside AdSense Team to Inside AdSense at 6/04/2007 10:11:00 AM
No comments:
Post a Comment