From: Inside AdSense Team
http://groups.google.com/group/Inside-AdSense/browse_thread/thread/f32fd3e330bafe7c?hl=en
In September, we introduced AdSense for mobile content to provide a
simple solution for increasing revenue from your mobile sites. We
recently interviewed Jaehong Lee from Japanese mobile site Mikle to
find out more about his experience with using AdSense for mobile
content.Currently, Mikle's bulletin boards attract over a million
unique visitors each month. With user-generated content ranging from
entertainment to nutrition, Jaehong had been looking for a manageable
way to monetize Mikle's mobile pages. He found his answer when he began
using AdSense for mobile content this year.Jaehong highlights the
performance and convenience of AdSense for mobile content, stating
that "the performance of AdSense has been way better than our
expectations. Moreover, the features for managing ad performance are
easier and more convenient than other ads services. It saves a lot of
effort for us in managing and monitoring ads."With features such as
editorial review and the Competitive Ad Filter, AdSense for mobile
content has saved Mikle substantial time. Jaehong explains, "We hire
people to check all messages and comments posted on our site. The cost
of this work was significant... AdSense for mobile content's great
performance lets us be free of a lot of work from managing ad
performance. We now have firm profitability and can concentrate our
resources on the efforts of service development and operation
improvements."To learn more about AdSense for mobile content, please
visit our new landing page.Posted by Takayuki Funakoshi - AdSense
Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 12/06/2007 01:43:00
PM
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