TOPIC: Поздравления! Поздрав!

Date: Mon, Jul 30 2007 10:23 am
From: Inside AdSense Team


Two more languages -- Bulgarian and Serbian -- have just joined the
AdSense for content family, and AdSense for search has also launched in
Serbian. We know that web publishers in these regions have been waiting
for for a long time -- thank you for your continued patience.To get
started with AdSense for content or AdSense for search, log in to your
account and follow the wizard located under the AdSense Setup tab. If
you don't have an account yet, you can sign-up for AdSense in just a
few minutes.If you have questions about using AdSense for content or
AdSense for search, visit our Help Center or email us via our Contact
Us form.Keep working on your content and let it work for you!Posted by
Gergana Marinova (Bulgarian) and Ilinka Zahar eva (Serbian) - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/30/2007 10:22:00 AM

TOPIC: Getting your forum site to perform well with AdSense

Date: Thurs, Jul 26 2007 10:34 am
From: Inside AdSense Team


When Amit Kumar co-founded MegaGames Forum in 1998, Google Inc. was
being run from a Menlo Park garage and AdSense didn't even exist yet.
Fast-forward 9 years to 2007: Amit still runs MegaGames Forum just as a
hobby, but he earns enough revenue through the AdSense program to run a
dedicated server and continue growing his site.Amit wasn't so
successful with AdSense right from the start. When he first started
using the program in 2005, his earnings were nothing to write home
about, and it was largely because he chose his ad placement, formats,
and colors at random. After recently optimizing his ads, however, Amit
was able to more than double his AdSense revenue and even improve the
user experience on his site. Results may vary since every site is
unique, but here are some tips that any forum site, large or small, can
also try out to increase revenue.
- The welcome box ad Many forums have a message above the fold on their
pages welcoming users to the site and encouraging them to register.
Placing a large (336x280) or medium (300x250) rectangle next to this
message catches users' attention right when they walk through the door
(so to speak). By the way, these are our best performing ad units, and
may also increase the number of site-targeted ads on your pages.
- The forum post adBased on previous testing, integrating ad units into
your page content can improve clickthrough rate (CTR). It also provides
a better online experience, since your users see relevant ads side by
side with normal content. In forums, the highest visibility content is
often the first post, so it makes sense to place the ads here. Again,
large and medium rectangles are your best bet!
- Blending colors and breaking down bordersColors are important for
making an ad visible to the user, but they should still blend with the
design of the site. Removing the borders on your ads helps even more
with this concept of blending. Don't worry -- even with a well-blended
implementation, the 'Ads by Google' label keeps your users from
confusing ads with content.Bonus tip: Improve ad relevance with section
targetingWith forums, the first post often contains the most relevant
content on the page. By using the section targeting feature to
emphasize this content, you can potentially increase CTR with better
targeted ads. Visit this 'section targeting' link we mention for
instructions.If you decide to try out these tips, we'd love to hear
about your success.Posted by Magnus Yang - AdSense Optimization Team

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Posted By Inside AdSense Team to Inside AdSense at 7/26/2007 10:28:00 AM

TOPIC: Can't log in using Firefox?

Date: Mon, Jul 23 2007 11:32 am
From: Inside AdSense Team


We've recently noticed that many publishers are having trouble logging
into their accounts after the latest Mozilla Firefox update. A number
of publishers have reported that they're only seeing a sign-up page
rather than a login form. After a little digging and some testing,
we've found that Adblock Plus, an add-on that sometimes gets installed
with Firefox, can prevent you from accessing your account on the
AdSense homepage. Our recommendation is to clear your cache and cookies
and turn off the Adblock software before trying to log in at
www.google.com/adsense. You may also wish to review our troubleshooting
tips for login issues in our Help Center.Thanks for bringing this to
our attention!Posted by Rajiv Sud - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/23/2007 11:31:00 AM

TOPIC: More sleep for the AdSense Crawler

Date: Tues, Jul 17 2007 10:10 am
From: Inside AdSense Team


Let's imagine that you're the AdSense Crawler. You're bouncing along
all over the Internet, visiting publishers' sites, and letting the
AdSense system back at Google know what the pages are all about. Then
one day, you run into a site that asks you for a login and
password. "Huh? I don't have a username and password to this site. How
am I going to crawl the pages behind that login?"This is something our
crawler sees every day here at AdSense. The result is that your users
end up with poorly targeted ads and the AdSense Crawler ends up with
sleepless nights, wondering what could have been -- if only it had
crawled those pages.We've recently launched a new feature called Site
Authentication to take care of this problem. Using Site Authentication,
you can give our crawler access to your login-protected pages by
passing it information to log into your site. For example, let's say
your news site has a premium content area, with articles that only
paying members can access. To get ads on those pages, you can use Site
Authentication to provide our crawler with a test username and
password. It's an easy process that starts just by logging into your
AdSense account and finding the 'Site Authentication' link under
the 'AdSense Setup' tab. Once you've supplied us with a username,
password, and a few other details, all you have to do is verify that
you own the site through Google Sitemaps.If this sounds a little
complicated, don't worry -- just check out Site Authentication in your
account and follow the instructions on the page. Please note that you
will only have access to this feature if you've updated your AdSense
login to a Google Account. We appreciate your patience as we roll out
this feature to additional publishers.If you need additional help, feel
free to visit our Help Center. Once you've set up your authentication
rule and verified ownership, it may take 1-2 weeks for our crawler to
visit your site again. Your users will thank you, and so will the
AdSense Crawler.Posted by Jack Chou - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/17/2007 10:09:00 AM

TOPIC: You work hard for the money

Date: Thurs, Jul 19 2007 10:38 am
From: Inside AdSense Team


It's almost the end of the month, which means that it's almost time for
us to send our publishers their payments. We know you're eagerly
waiting for your check or EFT deposit to pay your bills, so we'd like
to answer some questions you may have and clarify what to expect over
the next few weeks.Will I be sent a payment this month?You can check to
see whether you're eligible for a payment at the end of July. Just
visit your Payment History page, set the date range to 'All time', and
find the amount in the 'Monthly balance' column corresponding to June.
If this number is greater than $100 and you removed all holds from your
account before July 15th, you're eligible for a payment at the end of
this month.Can you give me an actual 'end of the month'
date?Unfortunately, we can't. You may sometimes see that your payment
is issued on the 23rd of the month, and at other times on the 29th.
This is because all earnings are audited for accuracy every month, and
this automatic audit process can take different amounts of time during
each payment cycle. To keep things simple, you may wish to think
of 'end of the month' as the last day of the month. After your payment
is issued, please allow up to 6 weeks for delivery, depending on your
location and the form of payment you've selected.What about the 25th? I
read somewhere that I'm supposed to get my checks by that day.That's a
reissue date that applies to the month after a standard delivery check
is issued. Let's say you earned $200 in June and removed all payment
holds before July 15th. We'd then issue you a check at the end of July,
which we'd expect to reach you by August 25th.I've selected EFT. Does
that mean my payments get processed faster by Google?No, the processing
time is still the same for EFT and checks. However, once processed and
issued, EFT payments typically reach publishers more quickly, since
they're directly deposited into bank accounts. If you're issued an EFT
payment at the end of July, we expect that you'll see it in your bank
account by August 5th. If you're issued a standard delivery check at
the end of July, we expect that you'll receive it by August 25th.After
reading through this info, we hope you feel like an expert on
payments. :) We've used the current month in all of the examples, but
feel free to refer back to this post again in the future. If you'd like
to learn more about AdSense payments, we recommend reviewing our
Payments Demo, Payment Guide, and subscribing to the AdSense
Calendar.Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/19/2007 10:37:00 AM

TOPIC: An excuse to enjoy the outdoors

Date: Fri, Jul 13 2007 5:51 pm
From: Inside AdSense Team


It's summer. It's gorgeous outside. You shouldn't be inside, tethered
to your computer, checking your AdSense reports on a sunny Saturday
morning. Life is too short! To help you achieve better AdSense-life
balance (and, okay, technically to perform routine system maintenance),
your AdSense account will be inaccessible starting at 10am PDT on
Saturday, July 14th. As usual, your ads will keep running and your
reports will keep tracking during this time. While the maintenance will
be over at 2pm PDT, feel free to spend the rest of the day - nay, the
whole weekend! - enjoying yourself in whatever fashion you choose. And,
hey, if you choose to spend it optimizing your account, who are we to
argue?Also, to give our international publishers a better idea of how
the maintenance might affect your weekend activities:New York -- Go for
a walk in the park at 1:00pm SaturdaySao Paolo -- Challenge your
neighbor to a game of futebol at 2:00pm SaturdayDublin -- Head out for
a pint at 6:00pm SaturdayNew Delhi - Dance the night away at 10:30pm
SaturdayTokyo -- Sleep right through it at 2:00am SundayPosted by Julie
Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/13/2007 05:51:00 PM

TOPIC: Mid-day more than midway to success

Date: Tues, Jul 10 2007 9:14 am
From: Inside AdSense Team


Mid-day.com is a newspaper website for readers in Mumbai, India which
has been in the AdSense program since 2005. According to Gauri Daswani,
who was the Mid-day.com Assistant Manager at the time, 50% of the
site's revenue is generated through AdSense. "Monetization has become
much easier with the AdSense model," she says. "To ensure good results
from AdSense, it is imperative that we create compelling content which
in turn accounts for a good user experience and definitely benefits
Google's advertisers."Initially, Gauri and her team relied on fixed ad
colors and placements. They noticed that the site was earning a similar
amount of revenue each month. "We had a problem choosing color codes
and ad placements, which we didn't know could actually impact our
revenue so drastically," she remembers. But she soon found the benefits
of testing with custom channels."We placed channels on the ad units and
changed the ad positions to understand the performance of each unit,
resulting in much higher revenue," she says. For example, Gauri added a
300x250 medium rectangle to the bottom of each article and moved her
link unit from the right sidebar to the left. In addition, she updated
the colors of her ad and link units to match the look and feel of the
rest of her site. Together, all of these changes resulted in a 60%
increase in revenue."It is now easy to optimize the site's performance
with custom channels. They give us a complete picture of how different
ads are performing on our site, and help us to compare all ad units and
pages," Gauri comments. Even now, her team continues to experiment with
other changes to find what will perform best for Mid-day.com "We have
learned that subtle changes can produce significant results." Posted by
Warren Pereira - AdSense India Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/10/2007 09:13:00 AM

TOPIC: A SiteSearch to behold

Date: Thurs, Jul 12 2007 10:19 am
From: Inside AdSense Team


If you're familiar with AdSense for search, then you're probably aware
of the SiteSearch feature, with which users can search through the
pages of your site. When you generate AdSense for search code with
SiteSearch enabled, the search box will currently default to selecting
the websearch radio button. However, a number of publishers have asked
if it's possible to have their search boxes default to SiteSearch
instead.It's a little-known fact, but we're happy to tell you that it
is possible to select this option within your account. First, visit
the 'AdSense Setup' tab and select 'AdSense for search' as your
product. On the code generation page, you'll see a sample search box
under 'Search box style' that changes as you customize the layout:If
you'd like your search box to default to SiteSearch, simply click the
radio button for SiteSearch within the sample. Once you've finished
customizing your search box, copy and paste the provided code onto your
pages - and voila, you'll see that SiteSearch is selected as the
default for your search box.Haven't tried monetizing your pages with
AdSense for search yet? Visit our Help Center to learn more.Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/12/2007 10:18:00 AM

TOPIC: It can be easy being green

Date: Tues, Jul 3 2007 9:34 am
From: Inside AdSense Team


You may have heard that we're committed to doing business in
environmentally friendly ways at Google. As an AdSense publisher, you
can help in these efforts by signing up to receive your AdSense
payments via Electronic Funds Transfer (EFT). EFT payments eliminate
the paper required to print and send you your check, since they're
deposited directly in your bank account just days after they're posted
to your Payment History page. There's another advantage: you'll have
access to your payments sooner. EFT is the fastest and greenest payment
option available, and signing up is simple. Get your banking details
ready and simply follow the steps in our Help Center.Currently, EFT is
available to publishers in these countries. However, please know that
we're working to offer EFT in more regions, and we'll be sure to
announce any updates here. If you're still hesitant about signing up
for EFT, we'd love to hear your thoughts.Posted by Elizabeth Ferdon -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/03/2007 09:34:00 AM

TOPIC: Selamat datang!

Date: Fri, Jul 6 2007 9:52 am
From: Inside AdSense Team


We're happy to welcome Indonesian into the AdSense for search family.
If you manage a site in Indonesian, you can now begin generating
AdSense revenue by displaying search boxes on your pages.To put you in
an Indonesian mindset, we've provided some interesting facts about
Indonesia:
- Indonesia is made up of 17,500 islands and is the world's largest
archipelagic state. It has a population of over 200 million, making it
the world's fourth most populous country.
- The largest Buddhist temple in the world, Borobudur, is located in
Indonesia and is a ninth century monument.
- Indonesia is the native home of the Komodo dragon, the largest lizard
in the world.Visit the AdSense Setup tab of your account to get started
with AdSense for search today!Posted by Jeanie Santoso - AdSense
Indonesian Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/06/2007 09:50:00 AM

TOPIC: Inside AdSense now in Turkish

Date: Mon, Jun 25 2007 4:21 pm
From: Inside AdSense Team

Starting with English, we've introduced Inside AdSense blogs in anumber of languages to keep publishers up to date with everythingAdSense. Today, we're excited to round that number up to a "perfect 10"with our latest blog -- Inside AdSense: Google'a içeriden bir bak . Ifyou speak Turkish, you can look forward to reading about the latestAdSense updates and feature releases in your own language. Also, theTurkish support team will help you make the most of your AdSenseaccount with optimization tips, answers to frequently asked questions,and local publisher stories from the Turkish market.Make sure you don'tmiss a post -- subscribe to the new blog today!Posted by Kamil Tavas -Turkish AdSense blog team
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Posted By Inside AdSense Team to Inside AdSense at 6/25/2007 04:21:00 PM

TOPIC: Meet an India payments specialist

Date: Wed, Jun 20 2007 1:32 pm
From: Inside AdSense Team

We recently sat down with Amrita Kamat, a payments specialist in ourHyderabad office, to find out more about payments in India.When you'renot at work, where would one find you?In gaming parlors -- I lovegaming! Counter-Strike is one of my current favorites.

Running aroundand fighting opponents (while still sitting on the comfort of my sofaand sipping a hot mug of coffee) is the highlight of my weekend. I alsolove the outdoors, trekking, and sports like badminton and basketball.There are a few payment-related issues specific to India. What tips doyou have for Indian publishers?I have a 5-point Mantra for payments forIndian publishers:- Enter an accurate, complete address -
I'd recommend updating youraddress in this way:
- Choose INR checks over USD checks - This will reduce the bank chargeslevied (if any) to convert the dollar checks to Indian rupees. Also,the INR checks will be easy to process.- Set a self-hold - If you've reached $100 in unpaid earnings and wouldlike to get paid once in 2 months or once every 6 months, we have anoption to set a self-hold. Accumulate your earnings and receive abigger check in the future.

Don't forget that you'll need to remove thehold before the 15th of the month to be paid in that month.- Use Secured Express Delivery - For tension-free delivery of yourhard-earned money, try our Secured Express Delivery option, which willcost you US$25 for the DHL charges -- the check will be delivered atyour doorstep within 10 days.- Understand your payment cycle - Please go through the Payments Demoto understand when payments are processed.

It's an 11-minute demo thatis well worth your time!Why do checks and PINs take longer to reachIndian publishers? What are the other options?This can happen becauseof incorrect mailing addresses and the postal service. While nothingmuch can be done about the postal service at this time, I'd againrecommend that you update your physical address -- an accurate housenumber and/or house name can make a big difference to how a postmanwill locate your house. If you're relocating, feel free to place aself-hold on your account until you've completed the relocationprocess.

Please ensure that your address is updated before the 15th,and the address doesn't exceed the 35-character limit in each line.Finally, the only alternative for receiving checks right now is tochoose Secured Express Delivery checks over Standard Deliverychecks.Any weekend plans?This weekend I am off to Bangalore to catch upwith a few friends. We've planned a bicycle trip to Nandi Hills for apicnic. In the evening, we intend to make good use of the new telescopeone of my friends acquired recently. Isn't star-gazing on a Sundayevening an ideal way to end an eventful weekend? Posted by ShantiNanisetti - AdSense India Publisher Support--

Posted By Inside AdSense Team to Inside AdSense at 6/20/2007 01:28:00 PM

TOPIC: Inside AdSense launches in French

Date: Mon, Jun 18 2007 12:24 pm
From: Inside AdSense Team

Say 'bonjour' to our newest AdSense blog -- Inside AdSense: Le Blogofficiel AdSense en français. If you're a French-speaking publisher,we're excited to offer AdSense announcements, news, and optimizationtips in your language. In addition, we'll be highlighting successstories from French-speaking publishers around the world andintroducing you to members of our French support team.Subscribe to thenew blog today and receive our posts directly via email!Posted by SimonBeauloye - French AdSense blog team--

Posted By Inside AdSense Team to Inside AdSense at 6/18/2007 12:21:00 PM

TOPIC: A success story from India

Date: Thurs, Jun 14 2007 11:30 amFrom: Inside AdSense TeamWhen the Internet first boomed in India, many people proceeded withcaution -- adoption was fairly slow compared to the U.S. But a fewadventurous spirits jumped right in and have stuck with it for the longhaul. Among them is Babychen Mathew, who left a career in journalism tostart his own website, dancewithshadows.com. This site offers readersthe latest headline news and feature stories on various topics.Babychen started this site as a hobby, and perhaps as an extension ofhis profession. Very soon after launching, he discovered Google and the

AdSense program through various web development forums on the Internet.And the rest is history, he says."After exploring every bit of thisGoogle product, with a few trial and errors along the way, I'vediscovered on my own the best ad formats and colors that suit mywebpages," he reports. Having tried almost every AdSense format andfeature as they were offered, he settled for a vertical wide skyscraper(160X600) on the left sidebar and a horizontal link unit (728X15) alongthe top of his pages. "Now, with the help of AdSense Support, I amcurrently using a medium rectangle (300X250) ad format too, and haveintegrated it into my content in some sections to capitalize onpotential video ads," Babychen continues. "I've tried other online addistribution networks, and formats like flash ads and banner ads, but Iwas not very satisfied. While some were experiments, others didn'tcater to the Indian market, and a few others were plainirritating."Today, Babychen is a happy publisher, with most of hisrevenue coming from Google AdSense. And he says he loves to recommendAdSense to all who will listen! Posted by Shanti Nanisetti - AdSenseIndia Publisher Support
Posted By Inside AdSense Team to Inside AdSense at 6/14/2007 11:28:00 AM