TOPIC: Make room for new video ad formats

This week marked the one-year anniversary of the launch ofclick-to-play video ads. To that end, we thought it'd be fitting tointroduce three new members of our click-to-play video ads family: the728x90 Leaderboard, the 120x600 Skyscraper, and the 160x600 WideSkyscraper. Previously, video ads were only enabled for the 300x250Medium Rectangle, the 336x280 Large Rectangle, the 200x200 SmallSquare, and the 250x250 Square.Just like before, users will see a playbutton on these three ad formats when a video ad is available - thisplay button will appear on the right side of the Leaderboard and in the upper half of the Skyscraper formats. Once a user clicks the playbutton, the video ad will begin to play within the ad unit. Here's anexample:Generating earnings with videos ads in these new formats willalso remain the same. If the advertiser has chosen to display theclick-to-play video ad as a cost-per-thousand impression (CPM) ad, youwill be paid for every valid impression of the static image, regardlessof plays or clicks to the advertiser's site. If the click-to-play videoad is a cost-per-click (CPC) ad, you'll generate earnings from validclicks to the advertiser's site rather than clicks on the play button.In either case, you and your site visitors are free to watch the videoas frequently as you like. Please keep in mind that you'll need to beopted into image ads in order to receive video ads, but we aren't ableto guarantee that video ads will always be available for yourcontent.We hope these new click-to-play video ad formats will helpenhance the advertising experience for both advertisers and publishers.For advertisers, this change provides additional options and inventoryfor creating click-to-play video ads. At the same time, publishers willbenefit from the increased competition among text, image, and video adsin these three formats; if a click-to-play video ad appears in one ofyour ad units, this means that it has won the auction against other adsand will generate the maximum earnings for you.If you'd like moreinformation about click-to-play video ads, feel free to visit our HelpCenter.Posted by Sandra Tsui - AdSense Publisher Support