TOPIC: Pinning it down (to $10)

Date: Tues, Jan 29 2008 3:24 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/06bedb565a32aa24?hl=en


As part of our efforts to make sure that the AdSense account details
publishers provide are valid and correct, we do a couple types of
validation that you may be aware of: the Personal Identification Number
(PIN) program and, in some locations, phone number verification. One or
both of these verification methods is required in order to ensure the
security and accuracy of your information so you can receive payments
from AdSense.In the past, our system would ask you to verify your
information when your earnings reached $50. However, we've recently
changed the threshold to $10. This lowered amount means many of you may
see a PIN arrive in your mailbox soon, as well as a prompt in your
account to verify your phone number. For more information about these
holds, visit the links in the 'Required Actions' box on your Payment
History page.(Psst: If your all-time earnings are between $10 and $50,
this might be a good time to learn all about PINs so you'll know what
to expect. Or, if you prefer surprises, you can remain blissfully
ignorant till a PIN mailer pops up in your mailbox. Just be sure you
don't pitch it in the trash!)Posted by Julie Beckmann - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/29/2008 03:24:00 P

TOPIC: AdSense in fashion for those who wear many hats

Date: Thurs, Jan 24 2008 2:16 pm
From: Inside AdSense


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e93936abc93dbc0f?hl=en


Here's another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.

http://www.youtube.com/watch?v=7OkN0Szx1uc

Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer --
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer's Guide and is an affiliate
himself.

Before AdSense, Shawn relied on running affiliate ads and selling
space on a CPM basis. This could be hit or miss, as he would manually
try to place ads that were the best fit. As his sites grew, he would
sometimes forget about a time-sensitive ad, and that ad slot would
become wasted space. "With the contextually served ads from AdSense,"
Shawn says, "my advertising is always fresh and spot on."

Shawn also blogs daily about affiliate marketing and maintains an
affiliate manager resource site. His audience is savvy, since they're
internet marketers as well, so he considers it essential that
targeted, relevant advertising is served up to his visitors. According
to Shawn, "AdSense is an ideal solution for my varied web properties,
and I work with AdSense for content, AdSense for search, referrals,
and video units."

As Shawn mentions in his video, one of the highlights of his day
(sometimes many times a day) is when he logs in to his AdSense
account. He likens it to holding a lottery ticket as he waits for his
daily earnings to be revealed. "I try to guess the daily total, based
on my past performance, which makes the whole process a little more
fun. When I experiment with new placements or have a particularly good
day with my traffic, it's always a thrill to see my milestones
measured in AdSense commission spikes."

Posted by Ryan Hayward - AdSense Product Marketing
Thursday, January 24, 2008 at 2:11:00 PM

TOPIC: Hebrew AdSense Help Forum launched

Date: Wed, Jan 23 2008 1:13 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/a6db7d453f25dc9f?hl=en



We're all about numbers and international launches this week, so we're
excited to tell you that we've recently launched our (sweet) 16th
AdSense Help Forum, this time in Hebrew. If you're a Hebrew-speaking
publisher, visit the new forum to ask your questions about the AdSense
program or share your advice with other publishers. You may also see
occasional posts from a Google representative nicknamed AdSensePro.With
the ever-growing number of forums in a wide variety of languages, now's
a great time to join the AdSense community in your language! Our forums
are also available in Arabic, Chinese (Simplified), Chinese
(Traditional), Dutch, English, French, German, Italian, Japanese,
Korean, Polish, Portuguese, Russian, Spanish, and Turkish.Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/23/2008 01:12:00 PM

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TOPIC: Inside AdSense, now in Russian

Date: Tues, Jan 22 2008 12:11pm
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/345ba3ef71334fed?hl=en


We've just brought the number of AdSense blogs to an even dozen with
the launch of our latest one -- Inside AdSense: Официальный блог Google
AdSense. If you're a Russian-speaking publisher, you can rely on this
blog for information about the latest AdSense news and feature releases
in your own language. We also hope you'll find it to be a useful
resource for optimizing your sites and making the most out of your
AdSense account. Our Russian support team will address frequently-asked
questions among Russian-speaking publishers, and share local case
studies with you.Не забудьте подписаться на рассылку, чтобы получать
последние новости на ваш email!Posted by Pavels Kilivniks - Russian
AdSense blog team

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Posted By Inside AdSense Team to Inside AdSense at 1/22/2008 12:11:00 PM

TOPIC: A follow-up to our referrals announcement

Date: Fri, Jan 18 2008 6:52 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/461e873896ed1548?hl=en


You may have seen our recent post about the upcoming changes to
referrals promoting AdSense. Since we made this announcement, we've
received a number of responses about the program being dependent on the
location of the referring publisher. We've carefully considered your
feedback, and have decided to modify the original plan.The changes to
referrals promoting AdSense will now depend on where your users are
located, regardless of your location as a publisher. You'll earn $100
for every user you refer to AdSense who is located in North America,
Latin America or Japan when they generate $100 in AdSense revenue
within 180 days and they remove all payment holds. You'll no longer be
paid for users you refer who are located elsewhere. These changes will
go into effect the last week of January.The option to add a referral
unit for AdSense will reappear in your account when you target any
referral unit to Japan and/or any countries in North America and Latin
America. To ensure payment for valid conversions, we recommend that you
check the targeting settings on your current AdSense referral
units.We've also heard from a number of you that you're no longer
seeing recent AdSense referral earnings in your account. Please be
assured that this is a display error -- past conversions have not been
removed from your account. Our engineers are working hard to resolve
this issue quickly.Finally, we'd like to let you know about upcoming
changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads
and runs Google Pack for the first time after being referred through
your link or button. Starting the third week of February, each
successful Pack referral will earn up to $1. This change will apply to
all referrals for Google Pack and is independent of user location or
publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from
China during the third week of February. This specific referral payment
change will only affect installations from users in China. Again, this
is independent of your location as a publisher. We understand that
these changes may decrease revenue for some of you currently
participating in these referrals programs. While it's our goal to help
publishers earn as much as possible with the AdSense program, like any
other referrals advertiser, we're constantly evaluating our campaigns
to make them effective and sustainable.Again, thank you for your
feedback and support of the referrals program.Posted by Talia Brodecki
- AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 1/18/2008 06:50:00 PM

TOPIC: Engaging users with policy-compliant images and video

Date: Wed, Jan 16 2008 11:03am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d298d981f3dca135?hl=en


As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM

TOPIC: In good (tax) form

Date: Mon, Jan 14 2008 9:54am
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6351294bb9062cc4?hl=en


With tax season looming, we'll begin sending eligible publishers a Form
1099-MISC on January 31st. If you're eligible to receive one, you can
expect it to arrive in the mail by the second week of February.We'll
send you this tax form if:
- You submitted a Form W-9, are not a corporation, and were paid at
least US $600 in 2007, OR
- You indicated that you are subject to backup withholding and had
taxes withheld If you happen to have your earnings reported on this
form, keep in mind that payments dated in 2007 will be reported in
2007. This means that unpaid earnings from 2007 that are rolled over to
2008 won't be included. For example, December earnings which are paid
in January won't be included as earnings for 2007.Whether you're new to
AdSense or just find it hard to keep tax details straight, please
remember that all publishers are responsible for paying any taxes
resulting from participating in the AdSense program. We recommend
checking your account to ensure your tax information is up to
date.Posted by Korey Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/14/2008 09:53:00 AM

TOPIC: Maintenance on Saturday, January 12 at 10am PST

Date: Fri, Jan 11 2008 2:40pm
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/5b450f80f711d56a?hl=en


Tomorrow, from 10am to 2pm, our engineers will be performing routine
system maintenance. You know the drill: you won't be able to log in to
your account during these 4 hours, but rest assured that we'll keep
serving ads to your pages and tracking all clicks and impressions in
your account.To help you plan around the maintenance, we've converted
the start time to the local time in a number of cities around the
world:London - 6 pm SaturdayMoscow - 9 pm SaturdayBangalore - 11:30 pm
SaturdayJakarta - 1 am SundaySydney - 5 am SundayThanks for your
patience, and have a great weekend!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/11/2008 02:15:00 PM

TOPIC: Sounds of success for Buenamusica

Date: Thurs, Jan 10 2008 2:23pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d3bef7331a2561ab?hl=en


In just three years, Manuel Treto's Buenamusica.com has become quite a
successful enterprise. A U.S. based Spanish-language site dedicated to
everything associated with music, Buenamusica.com now receives around
100,000 unique visitors per day from users around the world.When Manuel
first started, he knew he needed an ad network that would deliver both
English and Spanish ads relevant to his U.S. Hispanic and Latin
American visitors -- a one-stop shop with domestic and international
inventory. "This was one of our biggest hurdles for monetizing the
website," Manuel says. "Several of the networks I tried billed
themselves as 'Hispanic networks', but after testing fifteen different
ad networks on our site, we were happiest with AdSense. AdSense is
better for Hispanic publishers because it usually outperforms all other
ad networks by at least 50 percent in earnings, even those ad networks
that are specifically targeted toward Hispanic sites."With a staff of
only five people, Manuel and his colleagues wanted a product that could
adapt to their needs without requiring significant development
resources. "The product's flexibility in terms of customization options
is its most impressive feature," says Manuel. "What has worked the best
for me is incorporating colors that are already associated with the
site. We try to customize everything so that it matches the look and
feel of the site, and users have commented on how nicely the ads fit
into the page."Manuel now employs AdSense ads on 100 percent of his
pages. He also offers his users the ability to navigate through his
site with the Google Custom Search Engine, which he has linked to his
AdSense account. This has allowed him to monetize his search results
and to generate additional revenue for the site. "The more exposure you
give to Google the more money you are going to make, and every little
bit adds up. I strongly recommend using other Google products. Using
the Custom Search Engine feature is bringing a little bit of Google
technology to your website, and you can't beat that."If you'd like to
share your own success story with us, please fill out our
questionnaire. If you're not yet an AdSense publisher and would like to
get started with Manuel's suggestions, you can submit an application
today. Posted by Meridith Major - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/10/2008 02:19:00 PM

TOPIC: Upcoming referrals changes

Date: Tues, Jan 8 2008 12:43pm
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/02b1cebb24a20459?hl=en


Are you currently displaying a referral unit for AdSense on your
website? Then read on, because there are some upcoming changes to the
referral program that you should be aware of. But first let me clarify
that only referral units promoting AdSense will be affected by this
change; referrals to other products and services remain unaffected at
this time. This change to referrals promoting AdSense will differ
depending on your location, regardless of where your users are
located.- If you're in North America, Latin America, or Japan, the
pricing structure for AdSense referrals is changing.About a year ago,
as an experiment, we changed the pricing structure for AdSense
referrals so that when a user you referred to the program earned $5
within 180 days of sign-up, you would also earn $5. When that publisher
earned $100 within 180 days and removed all payment holds, you'd
receive $250. We have decided to conclude this experiment and return to
the original pricing structure. As a result, we'll soon no longer be
offering the $5 bonus or $2000 bonus, and the payout for referring a
user who generates $100 with AdSense in the first 180 days will return
to $100.These pricing changes will take place during the last week of
January. A referred user who reaches $100 within 180 days of signing up
and who removes all payments holds before the change occurs will
generate earnings of $250 for the referring publisher. Any referred
user who meets this conversion criteria after the change occurs will
only generate $100 in earnings for the referring publisher. In
addition, the $5 bonus will be removed at that time. Please note that
the date a user was referred will only affect where the 180-day window
is set but not necessarily the payout the referring publisher receives.
For example, it's possible that a user referred in early January will
meet the conversion criteria before a user referred in early November,
and so the resulting payout may differ.- If you're outside of North
America, Latin America, and Japan, AdSense referrals will be
retired.For publishers not located in any of the three regions detailed
above, we'll soon be retiring referrals promoting AdSense. We've found
that this referral product has not performed as well as we had hoped in
these regions. Again, please keep in mind that you can still generate
referrals for the other products listed under the 'Referrals' section
of your AdSense Setup tab.Soon, you'll no longer see the option to
create a referral button for AdSense in your account, although existing
buttons will display as normal. This specific referral type will then
be retired during the last week of January - any users who meet the
conversion criteria (reaching $100 in earnings within 180 days of
sign-up and removing all payment holds) before the change will generate
earnings of $250 for the referring publishers. Any conversions which
occur after this change is made will not be recorded in your account.
You may wish to begin replacing any existing referrals promoting
AdSense with referrals for another product or an AdSense for content
unit.We appreciate your support of this referral product, and hope it
won't cause you any inconvenience.Posted by Talia Brodecki - AdSense
Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 1/08/2008 12:43:00 PM

TOPIC: 8 AdSense resolutions for 2008

Date: Fri, Jan 4 2008 11:25am
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6b29695f6dbd8b49?hl=en


We're a few days into the new year, so hopefully you've been making
good progress on your resolutions so far. If you've only gotten as far
as "don't procrastinate" on your list, here are 8 AdSense-related
resolutions you might want to try:
- Turn my custom channels into ad placements, complete with descriptive
details to attract placement-targeting advertisers.
- Regularly check my sites for compliance with the AdSense program
policies.
- Keep my address and tax info up to date so that my payments are
accurate and timely. (And sign up for EFT if it's available to me!)
- Place more of my ad units above the fold and on my homepage for
increased visibility -- and advertiser appeal.
- Share my AdSense expertise with other publishers in the AdSense Help
Forum.
- Opt in to text and image ads to make the most of the available ad
inventory for my content.
- Use the Manage Ads feature to experiment with removing the borders
from my ad units.
- View the Payments Demo and payments schedule with rapt attention so
I'll always know when to expect my next payment.And just as some
resolutions always manage to make an appearance every year, why not
also take a look at our oldie-but-goodie AdSense resolutions from 2006
for further inspiration? (We still like #10 a lot.) As for us here at
Inside AdSense, we resolve to keep listening to your feedback and
bringing you the latest AdSense updates -- complete with the occasional
cheesy title, of course.Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/04/2008 11:24:00 AM

TOPIC: Ring in the new year with Newbie Central

Date: Wed, Jan 2 2008 12:50pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/b22f9927c67981dd?hl=en


We're excited to introduce you to Newbie Central, our complete resource
for new publishers, now live in our Help Center.We know there's a lot
to learn when you're just starting out with AdSense, so we boiled the
program down to the basics for our beginners. In Newbie Central, you'll
find a walk-through of the initial steps getting started, from
familiarizing yourself with your account to placing ads on your site to
receiving your very first payment. We've also included some brief
guides to help you get acquainted with our various features, policies,
and tools.One highlight is the Earnings and Expectations pages, which
provide insight into how much you can expect to earn and you can do to
influence your earnings. Whether you're considering applying and
curious about potential revenue, or you're an existing publisher and
want to boost your current earnings, the Earnings and Expectations
section can help.For you AdSense veterans out there, feel free to point
your friends who've been on the fence about joining to Newbie Central,
or even use it as a way to brush up on the basics for yourself!Posted
by Vineesha Malkani - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/02/2008 12:50:00 PM

TOPIC: A look back at 2007

Date: Mon, Dec 31 2007 7:07am
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/4baf4c38bfc93030?hl=en


2007 is drawing to a close, but before you get out the party hats and
start practicing the lyrics to Auld Lang Syne, we'd like to take a
moment to recap some of the biggest developments in AdSense this
year.New feature launches were abundant in 2007, and many were based on
your direct feedback and requests. To help improve the performance of
your ads, we revamped the look of our ad formats and introduced ad
placements to let you promote your site to potential advertisers. The
new Manage Ads feature gave you the ability to make changes to your ad
units directly in your account and quickly experiment with
optimizations. In addition, we launched such features as video units,
AdSense for mobile content, and referrals 2.0 to bring in new revenue
streams for your site. Still others like the Allowed Sites list and the
recently announced Ad Review Center were inspired by your requests for
more control over your ads and your account.With our growing community
of publishers around the world, we also continued our international
expansion of products and online resources. AdSense for content was
launched in languages such as Hebrew, Greek, and Bulgarian, while
AdSense for search became available in a number of Southeast Asian
languages. We added payment options such as Western Union Quick Cash in
a few countries and EFT in Mexico. To help publishers connect with one
another around the world, we introduced AdSense Help Forums in 9 new
languages, including Polish, Arabic, and Russian.And of course, we
can't forget to mention the exciting things that happened right here on
our blog. We welcomed 6 new languages into the Inside AdSense family
(Italian, Korean, Japanese, French, Turkish, and Simplified Chinese),
bringing the total number of AdSense blogs to 11. All 11 blogs combined
received 2.6 million pageviews from 1.7 million visits, and global
Groups subscriptions to all blogs crossed the 43,000 mark.Finally, we'd
like to close with our second annual Reader's Choice Award, which goes
to the post you visited most this year: 'Introducing video units'.
Accepting the award on behalf of the post is author Ryan Hayward, who
had this to say: "In a world where Hollywood writers are striking and
my favorite show, 'The Office,' is off-air, I hope that announcing
video units helped to fill the creative void and made each of our lives
just a little more entertaining. Cue the orchestra."Here's to a very
happy and prosperous 2008. Cheers!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/31/2007 07:07:00
AM