Date: Thurs, Aug 9 2007 2:28 pm
From: Inside AdSense Team
Two weeks ago, our blog team celebrated the first birthday of the Dutch
AdSense blog. We're now happy to announce the launch of the Dutch
AdSense Help Forum! Visit the new forum to ask troubleshooting
questions, offer optimization advice, and meet other AdSense
publishers. You might also notice posts from 'AdSensePro', a Google
representative who will contribute to discussions.Aside from Dutch, the
AdSense Help Forum is also available in the following languages:
Chinese (Simplified), Chinese (Traditional), English, French, German,
Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and
Turkish.Posted by Arlene Lee - AdSense Publisher Support
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Posted By Inside AdSense Team to Inside AdSense at 8/09/2007 02:28:00 PM
TOPIC: Let's get this roadshow on the...er...road
Date: Tues, Aug 7 2007 9:32 am
From: Inside AdSense
We really enjoy meeting publishers face to face, as it lets us know
how you feel about the AdSense program and what improvements we can
make. Plus, we're happy to help you put faces to the names in the
email messages we send. Recently, a few members of our AdSense UK team
met up with a group of publishers in London to discuss AdSense and to
share a bit about future developments. We've compiled some video
footage from that day. Enjoy!
http://www.youtube.com/watch?v=ZA24jTm7iWc
Posted by Robert Freeborn - AdSense UK Publisher Support
From: Inside AdSense
We really enjoy meeting publishers face to face, as it lets us know
how you feel about the AdSense program and what improvements we can
make. Plus, we're happy to help you put faces to the names in the
email messages we send. Recently, a few members of our AdSense UK team
met up with a group of publishers in London to discuss AdSense and to
share a bit about future developments. We've compiled some video
footage from that day. Enjoy!
http://www.youtube.com/watch?v=ZA24jTm7iWc
Posted by Robert Freeborn - AdSense UK Publisher Support
TOPIC: AdSense fits FixYa
Date: Thurs, Aug 2 2007 10:11 am
From: Inside AdSense Team
As a technical support community website, FixYa.com helps people find
the solutions and information they're looking for as quickly and as
easily as possible. According to Yaniv Bar-Lev, FixYa's VP of user
acquisition, this is why integrating AdSense into the site made so much
sense. "Combining the contextual power of Google AdSense with our own
user-generated content significantly improved the browsing experience,
while helping us to easily monetize our complex site of over 700,000
products and several million web pages," he says.With such a large
site, Yaniv believes that the search capability of the site is an
important element. "One of the most important things a user can do to
help us provide better service is run a search for a problem or a
product. The information gathered by the query allows us to quickly get
the user to the information he or she was looking for," he
comments. "However, it's always good to have a helping hand and provide
external information from other sources, which is exactly what AdSense
enabled us to do."Yaniv recently began testing changes to the ad
placements and formats on his search results pages. At the same time,
he wanted to ensure a positive user experience with the ads on such an
important section of his site. He found that by placing a 468x60 banner
directly above the search results, an area of high focus for users, he
was able to lift his revenue by 200%.Before:After:Yaniv says that the
key takeaway from this optimization is to continually test ideas and
track the results. He also adds that "there's an added value in
providing contextual ads in highly focused positions once you've
gathered sufficient information on what the user is actually interested
in, such as through a search query."What's next for FixYa? "We are
definitely going to continue working closely with AdSense to find new
ways of improving monetization and service." Posted by Shanie Weissman
- AdSense Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 8/02/2007 10:10:00 AM
From: Inside AdSense Team
As a technical support community website, FixYa.com helps people find
the solutions and information they're looking for as quickly and as
easily as possible. According to Yaniv Bar-Lev, FixYa's VP of user
acquisition, this is why integrating AdSense into the site made so much
sense. "Combining the contextual power of Google AdSense with our own
user-generated content significantly improved the browsing experience,
while helping us to easily monetize our complex site of over 700,000
products and several million web pages," he says.With such a large
site, Yaniv believes that the search capability of the site is an
important element. "One of the most important things a user can do to
help us provide better service is run a search for a problem or a
product. The information gathered by the query allows us to quickly get
the user to the information he or she was looking for," he
comments. "However, it's always good to have a helping hand and provide
external information from other sources, which is exactly what AdSense
enabled us to do."Yaniv recently began testing changes to the ad
placements and formats on his search results pages. At the same time,
he wanted to ensure a positive user experience with the ads on such an
important section of his site. He found that by placing a 468x60 banner
directly above the search results, an area of high focus for users, he
was able to lift his revenue by 200%.Before:After:Yaniv says that the
key takeaway from this optimization is to continually test ideas and
track the results. He also adds that "there's an added value in
providing contextual ads in highly focused positions once you've
gathered sufficient information on what the user is actually interested
in, such as through a search query."What's next for FixYa? "We are
definitely going to continue working closely with AdSense to find new
ways of improving monetization and service." Posted by Shanie Weissman
- AdSense Optimization Team
--
Posted By Inside AdSense Team to Inside AdSense at 8/02/2007 10:10:00 AM
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