TOPIC: Say hello to placement targeting

Date: Mon, Nov 12 2007 5:41 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/599ef09d1a0048b6?hl=en

We wanted to let you know about two recent changes to our site
targeting feature. As you may know, site targeting allows advertisers
to select specific publisher sites on which to run their ads.
Advertisers can target your site if they've determined a match between
their offerings and the interests of visitors to your site.The first
change is that we've renamed 'site targeting' to 'placement targeting'
to better reflect the variety of targeting options we offer.
Advertisers can still target their ads to an entire site, but they can
now also target your individual ad units or groups of pages based on
how you've set up ad placements using custom channels. Over the next
few weeks, we'll be updating references to 'site targeting' in your
account and in our Help Center.The second change is that advertisers
can bid on placement-targeted ads (formerly known as site-targeted ads)
on a cost-per-click (CPC) basis. Previously, advertisers could only bid
on these targeted ads on a cost-per-impression (CPM) basis. Just as
with contextually targeted CPC ads, you'll generate earnings for valid
clicks on placement-targeted CPC ads.While you can also add the URLs of
specific CPC placement-targeted ads to your filter list, please keep in
mind that all placement-targeted ads will participate in the ad auction
with contextually targeted ads. Allowing more ads into the auction will
help increase competition and ultimately your revenue.Finally, we'd
like to leave you with a few reminders to help you maximize your
revenue potential with placement targeting:
- Turn your custom channels into ad placements. These ad placements
will allow you to highlight specific sections of your site that may
appeal to advertisers.
- Enable text and image ads for your ad units. By opting in to
different ad types on your site, you'll increase the competition in the
ad auction, which can lead to additional revenue for your account over
time.
- Use the 300x250 Medium Rectangle. This ad format is one of our
best-performing ad units, and many advertisers use it when creating
rich media (image and video) campaigns. Again, you'll benefit from the
increased competition for your ad space.Posted by Arlene Lee and Katie
Mandel - AdSense Publisher Support/Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/12/2007 05:40:00
PM

TOPIC: Site maintenance on November 10th at 10 am

Date: Fri, Nov 9 2007 1:32 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6f0e6c8f3b8664a0?hl=en

Tomorrow, November 10th, our engineers will be performing routine site
maintenance. Although you won't be able to log in to your account
between 10 am and 2 pm PST, we'll continue to serve ads to your pages
and track all earnings in your account as usual.Our international
readers can expect the maintenance to start at the following
times:London - 6 pm SaturdayKiev - 8 pm SaturdayChennai - 11:30 pm
SaturdayManila - 2 am SundayMelbourne - 5 am SundaySome of you have
been curious about what our engineers are up to during these
maintenance periods. As you can imagine, running the system reliably
requires constant nurturing. Some maintenance tasks are more
fundamental to the way the system operates and are not easily done on
the fly -- as a result, it's most efficient and helpful for us to take
the system offline for a few hours. With that in mind, our engineers
line up these tasks in advance and implement them during our regularly
scheduled downtimes. We hope that these maintenance periods aren't too
much of an inconvenience, and we appreciate your understanding.Posted
by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/09/2007 01:31:00
PM

TOPIC: Quick update on the Manage Ads feature

Date: Thurs, Nov 8 2007 4:22 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/b2e689af6b302b0b?hl=en

Thanks for all of the immediate feedback on our new Manage Ads feature.
Your comments have helped us identify a technical issue causing delays
in some publisher accounts. This is not directly related to the
capabilities of the new feature, but it has been preventing new ad
units from immediately appearing on some publisher sites. We dislike
delays as much as you do, so our trusty operations folks are working on
fixing the problem and we expect to have things back to normal by next
week. We appreciate your patience.We know you have a lot more to say
about this feature and we want to hear your feedback, so please send us
your comments and we'll continue to keep you updated on future
enhancements.Posted by Traci Hailpern - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/08/2007 04:21:00
PM

TOPIC: Answers to your video units questions

Date: Wed, Nov 7 2007 1:43 pm
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/0721a275b06ea542?hl=en

Since launching video units to U.S. publishers with English-language
websites, we've received quite a few emails about this new product.
Here are the top 4 questions we'd like to address:1. I
selected "Automated Content" but the videos aren't relevant to my site.
What can I do?Thanks to your feedback, we've implemented a feature to
improve content relevance. Before, if you typed in [cars planes taxis],
for example, only videos which matched all of these keywords would be
returned. If there were no videos which matched all of these keywords,
we delivered a default set of videos from the most popular YouTube
partner content. We've modified this so that now [cars planes taxis]
will deliver videos which have to do with cars or planes or taxis. This
will greatly reduce the likelihood of default popular content being
delivered to your units. In general, to refine video targeting with
the "Automated Content" setting, you should try different keyword
combinations to see what works best.2. Can I select the individual
videos that appear in my video unit?It isn't currently possible to
select individual videos for your video units. If you're
choosing "Automated Content" for your video unit, you can further
refine video targeting by testing different combinations of keywords.3.
I followed your instructions to link my AdSense and YouTube accounts,
but my account still shows as "pending". I haven't gotten a
confirmation email yet.You might have to manually link your AdSense
Account to your YouTube account. To do so please follow the steps below.
- Log in to your AdSense account.
- Click the "Account Access" link located under the "My Account" tab.
- Under "sites", find "www.youtube.com" and click the "grant access"
link.Your AdSense account should now successfully be linked to your
YouTube account.4. Do you offer any other sizes for the video
units?Right now, we only offer the three sizes listed in your account
when you generate the ad code -- note that the 'mini' size is larger
than what appears on your code generation page. We'll be sure to
announce any new sizes and styles as they become available.Please keep
in mind that video units are different from click-to-play video ads;
while video units contain YouTube partner videos complemented by
standard AdSense ads, click-to-play video ads are ads created by
AdWords advertisers in video format. At this time, no in-stream video
ads will show in your video units.To make changes to your video units
or try them out for the first time, visit your AdSense Setup page.
Thanks again for your feedback, and stay tuned for more updates on
video units.Posted by Ryan Hayward - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/07/2007 01:42:00
PM

TOPIC: Simplified ad management is rolling out now

Date: Mon, Nov 5 2007 6:16 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/c16b470e0b277b8c?hl=en

Two weeks ago, we gave you a sneak peek of what was in store for
November. Now, we're happy to let you know that we've started rolling
out our new ad management feature to publishers! As a reminder, this
feature will save the settings of your ad units within your AdSense
account. That means, each time you want to change the colors, channels,
or even the corner styles for your ad units, you can make the changes
directly in your account rather than generating and pasting new code.
Again, we're still working on rolling this feature out to all
publishers, so don't worry if you don't see it in your account yet --
it'll be there soon.Below are a few answers to questions you might have
about this new feature:How has the process of generating new ad code
changed?On the 'Get Ads' page of the 'AdSense Setup' tab, you'll find
the same code generation wizard you've used before. At the end of the
wizard, you'll now be prompted to provide a name for the ad unit you've
just created. We recommend using a descriptive name so that you'll
remember where you pasted this ad unit. For instance, use names
like "Homepage Leaderboard, example.com" or "Top 300x250, Sports
pages." You can find more detailed instructions in our Help Center.Why
do I need to name my new ad units now?With this new feature, all your
new ad code will have a name and an unique ad slot ID. This will help
you remember them so you can make changes to them later directly on
the 'Manage Ads' page. As noted above, please be as specific as
possible when naming your ad units and include information such as
location, ad size, and domain.Will the old ad code on my sites still
work?Any ad code you've generated in the past will continue to work as
normal. However, please note that the old ad code will not
automatically be updated to include this feature. If you'd like to
apply this new feature to your old ad units, you can import the code
and save the new settings.Why don't I see anything after adding a new
ad unit to my site?If you're implementing a newly created ad unit on
your site, the ad unit may not appear for up to 10 minutes while our
servers are informed about the settings for the new unit. Don't feel
like waiting? Simply use the Preview function on the 'Manage Ads' page
to check out your updated pages immediately.I made some changes to my
ads, but nothing changed on my site. What happened?Just as noted above,
any changes to the ad unit may take up to 10 minutes to be visible.
Feel free to use the Preview function to see your changes
immediately.How do I change the size of my ad units on the 'Manage Ads'
page?Unfortunately, size is one of the few things you can't change with
this new feature. To change the size of your ads, you'll need to visit
the 'Get Ads' page to generate a new ad unit.How do I delete some of
the ad units I created?Right now, it isn't possible to delete ad units
from within your account. This is designed to help avoid instances
where an active ad units might be accidentally deleted. However, ad
units that have not generated impressions for 7 days will
become 'inactive' and will automatically be hidden. You can check
the 'Show inactive AdSense units' box to unhide them.One last reminder
- please keep in mind that this feature only applies to ad code
generated from your account at https://www.google.com/adsense. If you
create your ad code through one of our partners, such as Blogger,
Dada.net, or Apple iWeb, you'll continue to use the standard ad
code.Want to learn more about this feature? Feel free to check out our
complete guide. You might also find our videos on generating ad code
and managing your ads useful. Finally, we'd like to hear what you think
about this feature.Posted by Cathleen Jia - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/05/2007 06:14:00
PM

TOPIC: Right from the resource

Date: Fri, Nov 2 2007 10:08 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/ee4f63f78bb21dee?hl=en

We know it can be tough to keep track of all the official
AdSense-related documentation we've put online; that's why we're happy
to introduce you to the new Resources tab in your account.We've
compiled links to a number of resources under this tab, including the
Help Center, Program Policies, and Help Forum. If you're looking to
improve the performance of your ads, you can now easily navigate to our
Optimization Tips page or to publisher tools like Analytics. Need help
with implementing your ad code or viewing your ads? Try our Demos &
Guides or Troubleshooting Wizards, all available under the Resources
tab.Oh, and if you happen to forget the URL of the Inside AdSense blog,
you can always find a link to us under this new tab as well. :)Posted
by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/02/2007 10:08:00
AM

TOPIC: An update on channel reports

Date: Thurs, Nov 1 2007 10:09 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/c649dd425aba5260?hl=en

We'd like to provide you with an update on the recent channels issue --
our engineers have been working to provide publishers with their
missing data, and you should see this data in your account by early
next week. Thanks again for your patience!Posted by Arlene Lee -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/01/2007 10:08:00
AM

TOPIC: The story must go on...

Date: Mon, Oct 29 2007 12:29 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/b832da5810f8701b?hl=en

We're excited about the enthusiasm we're seeing for the AdSense Story
contest, so we've decided to extend the deadline until November 14th.
We've received some great submissions, and we're still looking for
more. It doesn't need to be a big Hollywood production, just a simple
story from the heart about your own AdSense Story -- how has AdSense
helped you? Feel free to review our announcement for more details on
what to include in your video.Oh, and did we mention that winning
submissions will get some cool Google schwag? Send us your story
today!Posted by Sunil Subhedar - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 10/29/2007 12:29:00
PM

2 TOPIC ( Webinar transcript now posted AND Custom channels up and running again)

TOPIC: Webinar transcript now posted

Date: Fri, Oct 26 2007 10:08 am
From: Inside AdSense Team


In case you weren't able to attend our latest webinar, What's New with
AdSense, you can now find a recording on our Help Center. Our support
specialists cover the latest features such as Referrals 2.0 and Blogger
inline ads and provide a refresher on the top AdSense support issues.
You can also find recordings and transcripts of our previous
webinars.Posted by Laura Chen - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 10/26/2007 10:08:00
AM
--------------------------------------------------------------------.


TOPIC: Custom channels up and running again

Date: Fri, Oct 26 2007 4:59 pm
From: Inside AdSense Team


Over the past few days, some publishers let us know that they were
unable to view any data for their custom channels. Our engineers have
now resolved the issue, and they're currently working on including the
missing data from the past few days. Your custom channels should now be
tracking data as normal. Please be assured that your aggregate reports,
which are used to calculate payments, have not been affected.Thanks for
your patience, and for bringing this issue to our attention!Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 10/26/2007 04:59:00
PM

TOPIC: Coming soon: Make ad changes without replacing code

Date: Tues, Oct 23 2007 9:41 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/dd796470bcfee1f2?hl=enWe're very excited to let you know about an upcoming feature that lets
you easily manage your ad units from within your AdSense account. It
isn't live yet, but here's a sneak peek so you'll know what to expect
in the coming weeks. (We know many of you have been eagerly
anticipating its arrival.)This new ad management feature means that
your ad unit settings (such as colors and channels) for new AdSense for
content ad units will be saved in your AdSense account every time you
generate ad code. Then, if you'd like to change any of these settings
in the future, all you do is make the update within your account --
you'll no longer need to manually replace the ad code on all of your
pages. For instance, you can quickly change the borders of all your
300x250 medium rectangles from red to blue with just a few mouse
clicks. Fancy! We hope that this new feature will help you save time
and will simplify the process of optimizing your ad units.As we noted
above, please keep in mind that the ad management feature isn't yet
available in any publisher accounts. We'll be rolling it out in phases
in the next few weeks, and we'll follow up with another post at that
time to help you better understand how to use the feature. When you see
the "Manage Ads" page appear under your AdSense Setup tab, you'll know
the feature is available for you to use. Here's what it will look
like:Stay tuned to read more about this new feature! Posted by Traci
Hailpern - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 10/23/2007 09:40:00
AM