TOPIC: Driving up placement targeting earnings

Date: Thurs, Feb 7 2008 12:55 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9af66f1204b755ec?hl=en

Carsurvey.org is a car review website published by CSDO Media Limited.

Initially inspired by some of the earliest experiments in
user-generated reviews, the site now hosts almost 100,000
English-language car reviews submitted by visitors from across the
globe.From 1997 to 2000, founder Steven Jackson ran the site as a
hobby. However, the growing hosting costs became significant, so Steven
opted to run ads to cover them. He joined the AdSense program and was
impressed with the initial results, which were further improved by
carefully optimising the location, colour and size of the ads. By 2005,
the time demands of running a popular website while holding down a day
job were no longer sustainable. The steady revenue from AdSense was a
major factor in Steven's decision to leave his old career and devote
himself full-time to running Carsurvey.org.AdSense offered Steven many
advantages. Its global reach matched Carsurvey.org's diverse user base,
and the fact that it separated the selling of ad space from the
management of the site was very important to maintaining the sites'
independence and credibility. Steven says, "AdSense allows me to focus
on running Carsurvey.org for visitors. As long as Carsurvey.org
provides a useful service, AdSense helps pay the bills."Ad placementsAs
a regular reader of Inside AdSense, Steven was quick to pick up on
improvements to the custom channel feature, which allows advertisers to
target specific site areas using ad placements. He updated his AdSense
HTML code to highlight his site via ad placements and focused on the
most important pages and locations within Carsurvey.org. This made the
site more appealing to advertisers, as they could begin to target
specific page locations and sections. In addition, it gave more
prominence to Carsurvey.org in the AdWords site tool, as you can see in
the image below.Medium rectanglesIn addition to implementing the ad
placements, Steven also tried another AdSense optimisation tip and
added more image-enabled 300x250 medium rectangle units to his site.
Though initially skeptical, as using those units would mean both
changing the page layout for all of Carsurvey.org and displaying fewer
ads per page, Steven decided to give the change a try.Accelerating
revenueThe improvements were gradual at first, but soon Steven's
revenue climbed as advertisers began targeting specific ad placements
on Carsurvey.org, namely the new 300x250 units in prime locations.
Within a few months, Steven saw his placement targeting revenue grow up
to six times its previous level; it now represents 60-80% of his
overall earnings."I can definitely recommend experimenting with the ad
placements and image enabled ads, especially in the 300x250 and
skyscraper formats recommended by Google. I thought Carsurvey.org was
pretty well optimised, but this just shows that experimenting with
AdSense ad placements and testing out new features can really pay off,"
says Steven.Posted by Colm O'Muire - AdSense UK Optimisation Team

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Posted By Inside AdSense Team to Inside AdSense at 2/07/2008 12:55:00 PM

TOPIC: Login message clarification

Date: Thurs, Jan 31 2008 2:49 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/cfb6d034657d8704?hl=en

Are you seeing the following error message when trying to log
in? "Welcome! You're signed in to Google Accounts under the email [your
email address] and your Google Account password, but this is not a
valid AdSense login."We've heard that there's been confusion among
publishers about this login error message -- especially if you're
absolutely positive that you've used the correct email address when
logging in. (And 99.9% of the time, this is the case.) To help you
access your account, we'd like to provide you with some clarification
and tips for troubleshooting.If you're seeing this error message, this
means your AdSense account shares the same login and password as a
Google Account, but the two accounts are not linked. As a result, when
you try logging in at www.google.com/adsense, our system will only
grant you access to your Google Account -- not your AdSense account. To
resolve this issue, you'll need to maintain two separate passwords. The
easiest way to proceed is to first ensure that you're logged out of
Google Accounts for any other products you use, such as Gmail or
AdWords. Then, change your AdSense password at
https://www.google.com/adsense/assistlogin. You'll be asked to submit
your login email address to us, and we'll then send a reset link to
that address. When changing your AdSense password, please be sure to
select a unique password that you're not using with any other Google
product. After you've changed your AdSense password, please try logging
in again at www.google.com/adsense.We understand that this is
inconvenient, and we apologize for the confusing situation. We're
working on migrating all AdSense accounts over to Google Accounts, and
in the meantime, we appreciate your patience.Posted by Arlene Lee -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/31/2008 02:49:00 AM

TOPIC: Pinning it down (to $10)

Date: Tues, Jan 29 2008 3:24 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/06bedb565a32aa24?hl=en

As part of our efforts to make sure that the AdSense account details
publishers provide are valid and correct, we do a couple types of
validation that you may be aware of: the Personal Identification Number
(PIN) program and, in some locations, phone number verification. One or
both of these verification methods is required in order to ensure the
security and accuracy of your information so you can receive payments
from AdSense.In the past, our system would ask you to verify your
information when your earnings reached $50. However, we've recently
changed the threshold to $10. This lowered amount means many of you may
see a PIN arrive in your mailbox soon, as well as a prompt in your
account to verify your phone number. For more information about these
holds, visit the links in the 'Required Actions' box on your Payment
History page.(Psst: If your all-time earnings are between $10 and $50,
this might be a good time to learn all about PINs so you'll know what
to expect. Or, if you prefer surprises, you can remain blissfully
ignorant till a PIN mailer pops up in your mailbox. Just be sure you
don't pitch it in the trash!)Posted by Julie Beckmann - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/29/2008 03:24:00 P

TOPIC: AdSense in fashion for those who wear many hats

Date: Thurs, Jan 24 2008 2:16 pm
From: Inside AdSense

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e93936abc93dbc0f?hl=en

Here's another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.

http://www.youtube.com/watch?v=7OkN0Szx1uc

Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer --
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer's Guide and is an affiliate
himself.

Before AdSense, Shawn relied on running affiliate ads and selling
space on a CPM basis. This could be hit or miss, as he would manually
try to place ads that were the best fit. As his sites grew, he would
sometimes forget about a time-sensitive ad, and that ad slot would
become wasted space. "With the contextually served ads from AdSense,"
Shawn says, "my advertising is always fresh and spot on."

Shawn also blogs daily about affiliate marketing and maintains an
affiliate manager resource site. His audience is savvy, since they're
internet marketers as well, so he considers it essential that
targeted, relevant advertising is served up to his visitors. According
to Shawn, "AdSense is an ideal solution for my varied web properties,
and I work with AdSense for content, AdSense for search, referrals,
and video units."

As Shawn mentions in his video, one of the highlights of his day
(sometimes many times a day) is when he logs in to his AdSense
account. He likens it to holding a lottery ticket as he waits for his
daily earnings to be revealed. "I try to guess the daily total, based
on my past performance, which makes the whole process a little more
fun. When I experiment with new placements or have a particularly good
day with my traffic, it's always a thrill to see my milestones
measured in AdSense commission spikes."

Posted by Ryan Hayward - AdSense Product Marketing
Thursday, January 24, 2008 at 2:11:00 PM

TOPIC: Hebrew AdSense Help Forum launched

Date: Wed, Jan 23 2008 1:13 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/a6db7d453f25dc9f?hl=en

We're all about numbers and international launches this week, so we're
excited to tell you that we've recently launched our (sweet) 16th
AdSense Help Forum, this time in Hebrew. If you're a Hebrew-speaking
publisher, visit the new forum to ask your questions about the AdSense
program or share your advice with other publishers. You may also see
occasional posts from a Google representative nicknamed AdSensePro.With
the ever-growing number of forums in a wide variety of languages, now's
a great time to join the AdSense community in your language! Our forums
are also available in Arabic, Chinese (Simplified), Chinese
(Traditional), Dutch, English, French, German, Italian, Japanese,
Korean, Polish, Portuguese, Russian, Spanish, and Turkish.Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/23/2008 01:12:00 PM

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TOPIC: Inside AdSense, now in Russian

Date: Tues, Jan 22 2008 12:11pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/345ba3ef71334fed?hl=en

We've just brought the number of AdSense blogs to an even dozen with
the launch of our latest one -- Inside AdSense: Официальный блог Google
AdSense. If you're a Russian-speaking publisher, you can rely on this
blog for information about the latest AdSense news and feature releases
in your own language. We also hope you'll find it to be a useful
resource for optimizing your sites and making the most out of your
AdSense account. Our Russian support team will address frequently-asked
questions among Russian-speaking publishers, and share local case
studies with you.Не забудьте подписаться на рассылку, чтобы получать
последние новости на ваш email!Posted by Pavels Kilivniks - Russian
AdSense blog team

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Posted By Inside AdSense Team to Inside AdSense at 1/22/2008 12:11:00 PM

TOPIC: A follow-up to our referrals announcement

Date: Fri, Jan 18 2008 6:52 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/461e873896ed1548?hl=en

You may have seen our recent post about the upcoming changes to
referrals promoting AdSense. Since we made this announcement, we've
received a number of responses about the program being dependent on the
location of the referring publisher. We've carefully considered your
feedback, and have decided to modify the original plan.The changes to
referrals promoting AdSense will now depend on where your users are
located, regardless of your location as a publisher. You'll earn $100
for every user you refer to AdSense who is located in North America,
Latin America or Japan when they generate $100 in AdSense revenue
within 180 days and they remove all payment holds. You'll no longer be
paid for users you refer who are located elsewhere. These changes will
go into effect the last week of January.The option to add a referral
unit for AdSense will reappear in your account when you target any
referral unit to Japan and/or any countries in North America and Latin
America. To ensure payment for valid conversions, we recommend that you
check the targeting settings on your current AdSense referral
units.We've also heard from a number of you that you're no longer
seeing recent AdSense referral earnings in your account. Please be
assured that this is a display error -- past conversions have not been
removed from your account. Our engineers are working hard to resolve
this issue quickly.Finally, we'd like to let you know about upcoming
changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads
and runs Google Pack for the first time after being referred through
your link or button. Starting the third week of February, each
successful Pack referral will earn up to $1. This change will apply to
all referrals for Google Pack and is independent of user location or
publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from
China during the third week of February. This specific referral payment
change will only affect installations from users in China. Again, this
is independent of your location as a publisher. We understand that
these changes may decrease revenue for some of you currently
participating in these referrals programs. While it's our goal to help
publishers earn as much as possible with the AdSense program, like any
other referrals advertiser, we're constantly evaluating our campaigns
to make them effective and sustainable.Again, thank you for your
feedback and support of the referrals program.Posted by Talia Brodecki
- AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 1/18/2008 06:50:00 PM

TOPIC: Engaging users with policy-compliant images and video

Date: Wed, Jan 16 2008 11:03am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/d298d981f3dca135?hl=en

As it's becoming easier and easier to embed videos and pictures on
websites, many publishers are now enhancing their current text content
with relevant videos and photos. We wholeheartedly support adding these
different forms of content to improve the user experience on your site
-- hey, we like watching entertaining YouTube videos too! But here's a
friendly reminder about keeping our program policies in mind when you
choose video and image content for your site.Before posting videos or
pictures on a page with Google ads, put yourself in an advertiser's
position and consider whether you would want to have your ad displayed
on the page. If your content might potentially be seen as offensive or
disturbing, an advertiser may not be comfortable running their ads on
that page. Here are a few specific types of content that you can check
for:
- Adult or mature: Includes, but is not limited to, images and videos
containing sexual activity, full nudity, and lewd poses. Please review
this recent post to determine whether your content might fall into this
category.
- Violent or gory: Can include images and videos of street-fighting,
people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting
racial intolerance or advocating against a specific individual, group,
or organization.Also, keep in mind that publishers may not place
AdSense ads on pages involved in the unauthorized distribution of
copyrighted materials. Unauthorized copyrighted materials include
music, movies, images, or any other copyrighted material that the
publisher does not own or license from the copyright owner.The list
above is by no means exhaustive, since there are always some borderline
cases which will feature content that may be tame to one person but
offensive to another. If you're uncertain about specific pictures or
videos, we recommend that you err on the side of caution and refrain
from placing this content on pages containing Google ads. In addition,
if you host a site with user-generated content, we ask that you
continually monitor your network to ensure that ads don't appear
alongside the types of content described here.Posted by Dan Zilic -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/16/2008 11:03:00 AM

TOPIC: In good (tax) form

Date: Mon, Jan 14 2008 9:54am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6351294bb9062cc4?hl=en

With tax season looming, we'll begin sending eligible publishers a Form
1099-MISC on January 31st. If you're eligible to receive one, you can
expect it to arrive in the mail by the second week of February.We'll
send you this tax form if:
- You submitted a Form W-9, are not a corporation, and were paid at
least US $600 in 2007, OR
- You indicated that you are subject to backup withholding and had
taxes withheld If you happen to have your earnings reported on this
form, keep in mind that payments dated in 2007 will be reported in
2007. This means that unpaid earnings from 2007 that are rolled over to
2008 won't be included. For example, December earnings which are paid
in January won't be included as earnings for 2007.Whether you're new to
AdSense or just find it hard to keep tax details straight, please
remember that all publishers are responsible for paying any taxes
resulting from participating in the AdSense program. We recommend
checking your account to ensure your tax information is up to
date.Posted by Korey Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/14/2008 09:53:00 AM