TOPIC: Ring in the new year with Newbie Central

Date: Wed, Jan 2 2008 12:50pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/b22f9927c67981dd?hl=en

We're excited to introduce you to Newbie Central, our complete resource
for new publishers, now live in our Help Center.We know there's a lot
to learn when you're just starting out with AdSense, so we boiled the
program down to the basics for our beginners. In Newbie Central, you'll
find a walk-through of the initial steps getting started, from
familiarizing yourself with your account to placing ads on your site to
receiving your very first payment. We've also included some brief
guides to help you get acquainted with our various features, policies,
and tools.One highlight is the Earnings and Expectations pages, which
provide insight into how much you can expect to earn and you can do to
influence your earnings. Whether you're considering applying and
curious about potential revenue, or you're an existing publisher and
want to boost your current earnings, the Earnings and Expectations
section can help.For you AdSense veterans out there, feel free to point
your friends who've been on the fence about joining to Newbie Central,
or even use it as a way to brush up on the basics for yourself!Posted
by Vineesha Malkani - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/02/2008 12:50:00 PM

TOPIC: A look back at 2007

Date: Mon, Dec 31 2007 7:07am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/4baf4c38bfc93030?hl=en

2007 is drawing to a close, but before you get out the party hats and
start practicing the lyrics to Auld Lang Syne, we'd like to take a
moment to recap some of the biggest developments in AdSense this
year.New feature launches were abundant in 2007, and many were based on
your direct feedback and requests. To help improve the performance of
your ads, we revamped the look of our ad formats and introduced ad
placements to let you promote your site to potential advertisers. The
new Manage Ads feature gave you the ability to make changes to your ad
units directly in your account and quickly experiment with
optimizations. In addition, we launched such features as video units,
AdSense for mobile content, and referrals 2.0 to bring in new revenue
streams for your site. Still others like the Allowed Sites list and the
recently announced Ad Review Center were inspired by your requests for
more control over your ads and your account.With our growing community
of publishers around the world, we also continued our international
expansion of products and online resources. AdSense for content was
launched in languages such as Hebrew, Greek, and Bulgarian, while
AdSense for search became available in a number of Southeast Asian
languages. We added payment options such as Western Union Quick Cash in
a few countries and EFT in Mexico. To help publishers connect with one
another around the world, we introduced AdSense Help Forums in 9 new
languages, including Polish, Arabic, and Russian.And of course, we
can't forget to mention the exciting things that happened right here on
our blog. We welcomed 6 new languages into the Inside AdSense family
(Italian, Korean, Japanese, French, Turkish, and Simplified Chinese),
bringing the total number of AdSense blogs to 11. All 11 blogs combined
received 2.6 million pageviews from 1.7 million visits, and global
Groups subscriptions to all blogs crossed the 43,000 mark.Finally, we'd
like to close with our second annual Reader's Choice Award, which goes
to the post you visited most this year: 'Introducing video units'.
Accepting the award on behalf of the post is author Ryan Hayward, who
had this to say: "In a world where Hollywood writers are striking and
my favorite show, 'The Office,' is off-air, I hope that announcing
video units helped to fill the creative void and made each of our lives
just a little more entertaining. Cue the orchestra."Here's to a very
happy and prosperous 2008. Cheers!Posted by Arlene Lee - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/31/2007 07:07:00
AM

TOPIC: AdSense inspiration

==== 1 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6a55eeb79bb4bf2d?hl=en

A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.

http://www.youtube.com/watch?v=tSN0ywpVLzI

Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.

In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."

Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."

Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM

==== 2 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense


A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.

http://www.youtube.com/watch?v=tSN0ywpVLzI

Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.

In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."

Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."

Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM

==== 3 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense


A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.

http://www.youtube.com/watch?v=tSN0ywpVLzI

Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.

In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."

Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."

Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM

==== 4 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense


A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.

http://www.youtube.com/watch?v=tSN0ywpVLzI

Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.

In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."

Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."

Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM


==== 5 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense


A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.

http://www.youtube.com/watch?v=tSN0ywpVLzI

Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.

In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."

Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."

Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM

==== 6 of 6 ====
Date: Thurs, Dec 27 2007 11:24am
From: Inside AdSense


A few weeks ago we posted the winner of the AdSense Story Contest, and
as promised, here are a few more of the stories and video submissions
we received. This one comes from AdSense publisher Amit Agarwal of
Agra, India.

http://www.youtube.com/watch?v=tSN0ywpVLzI

Amit is a professional blogger and personal technology columnist for
the Financial Express and The Hindustan Times. He maintains a
technology blog called Digital Inspiration, which draws readers from
all over the globe and covers software reviews, web technologies, and
social media. His latest venture, India Inc., carries news and
analysis about business and finance. Amit also runs a message board
where he personally answers reader questions on blogging, online
monetization and software.

In the early days, Amit was only making a few cents on Digital
Inspiration. After optimizing the site, however, his revenue went
through the roof. Now AdSense helps Amit lead a very comfortable life.
Amit says, "I have tried a couple of other advertising programs on my
website, but none of them have been so successful as AdSense. That's
because AdSense contextual ads are always so relevant to the content."

Amit has also found success with several other AdSense products and
features. He currently uses referrals to recommend software to his
readers, and has implemented link units to efficiently use space on
his site. He also uses the Google Custom Search Engine, linked to his
AdSense for search account, and so is able to monetize his search
results while helping visitors navigate through his site's pages with
greater control. As he notes, "Currently 75% of my site revenue comes
through the Google AdSense program. And I get more time to focus on
writing new content for my readers rather than hunting for
advertisers. AdSense has helped change my life forever."

Posted by Bennet Abraham - AdSense India Optimization Team
Thursday, December 27, 2007 at 11:20:00 AM

TOPIC: Happy holidays from the AdSense team

Date: Sat, Dec 22 2007 1:40pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e34b8725bf364059?hl=en

We'd like to send our warmest holiday wishes to all of our publishers
around the globe. While you may not be catching snowflakes where you
are, we hope you find a winter wonderland (or summer wonderland for our
readers in the Southern Hemisphere?) wherever you're located this
holiday season.Our U.S. offices will be closed until Thursday, December
27th, so it may take us some time to respond to your emails. In the
meantime, you can consult our Help Center for immediate answers, or
spread holiday cheer by discussing your questions with other publishers
on the Help Forum.Happy holidays!Posted by Arlene Lee on behalf of the
Google AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 12/21/2007 11:38:00
AM

TOPIC: Manage Ads gives you more ad functionality

Date: Thurs, Dec 20 2007 11:00am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/292210fb5759f022?hl=en

As we mentioned last week, we're constantly working to improve the new
ad management feature. There's another wave of minor tweaks to this
feature, inspired by your feedback as always.Hide and seekWe've heard
from more than a few of you that you'd like to see a 'delete' function
on the Manage Ads page. To avoid deleting any ad unit that's currently
serving impressions on your pages, we've now added a 'hide' function so
you can avoid displaying ad units you prefer not to see on your Manage
Ads page. Just click the 'Hide' link associated with a specific ad unit
in the Actions column, and the ad will no longer appear when you view
your Manage Ads page. Don't worry, hiding any active ad unit won't
prevent it from generating revenue for you, and you can view your
hidden ad units at any time by checking the box that says 'Show hidden
AdSense units'.Channel IDs for allIn addition to AdSense for content,
you can now view the custom channel ID numbers associated with other
AdSense products (e.g. AdSense for search and referrals). Visit the
Channels page under the AdSense Setup tab, and select the tab
corresponding to the product you'd like to view.Posted by Arlene Lee -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/20/2007 11:00:00
AM

TOPIC: Saving your advanced reports for later

Date: Tues, Dec 18 2007 5:51pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/f7b92fd930d85653?hl=en

The busy holiday season is upon us, so you may not have the time to sit
in front of your computer waiting for your AdSense reports to finish
running. That's why we're happy to announce that any advanced reports
you generate will soon automatically be saved in your Report Manager
once they're completed. This means that while you can still wait on the
Advanced Reports page for your reports to complete if you choose, you
no longer need to do so -- instead, you can navigate through the other
pages of your account or even log out once you've submitted the request
for a report. You can then view or download your requested reports at a
later time in the 'Recently Generated Reports' section of your Report
Manager, located under the 'Reports' tab of your account. We're
gradually adding this feature to all publisher accounts, so feel free
to check for it over the next few weeks.Your Report Manager will save
up to 20 of your most recently generated reports, which will be
timestamped with the date and time they were created. We hope this new
option allows you more flexibility in choosing when and how you access
your reports.Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/18/2007 05:50:00
PM

TOPIC: Add taxes to your task list

Date: Mon, Dec 17 2007 12:48pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/9258467a32837323?hl=en


To all our US publishers: before you spend the holidays gorging on
sugar-coated culinary delicacies and spending quality time pelting your
loved ones with snowballs, please take a moment to update your AdSense
account tax information so we can issue your tax form for 2007.
Verifying that your tax info is up to date now helps ensure that
earnings won't be withheld from you later. You'll receive a tax form
1099-MISC if you meet the following requirements:
- You submitted a Form W-9, are not a corporation, and were paid at
least US $600 in 2007 OR
- You indicated that you are subject to backup withholding and had
taxes withheldFor those publishers whose earnings are reported, please
note that payments dated in 2007 will be reported in 2007. This means
that unpaid earnings from 2007 that are rolled over to 2008 (for
example, December 2007 earnings paid in January 2008) will not be
included.To resubmit or update your tax information, please follow
these steps:
- Log in to your AdSense account
- Click the 'My Account' tab
- Click the 'Tax information' link
- Follow the instructions on the 'Tax information' page to update your
current form, or to submit a new form.Don't forget to add "update
AdSense tax information" to your to-do list! Posted by Korey Lee -
AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/17/2007 12:47:00
PM

TOPIC: Introducing the Ad Review Center

Date: Thurs, Dec 13 2007 2:36 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/555064a841d6732b?hl=en

In an effort to provide you with more transparency and control over the
ads appearing on your pages, we've developed the Ad Review Center. This
new feature, which we'll be rolling out to publishers over the next few
months, will allow you to review ads placement-targeted to your site
and ensure those ads are relevant to your site's users.When you first
opt into the Ad Review Center, you'll be able to see all
placement-targeted ads currently targeted to your site, and a couple of
days later you'll be able to review placement-targeted ads that have
previously run on your site. If you think an ad is not relevant for
your users, you can prevent it from appearing again by blocking it in
the Ad Review Center. We recommend you carefully consider the revenue
impact of blocking an ad, since blocked ads won't compete in the
auction on your site, and advertisers whose ads you block may choose
not to target your site again in the future. In addition to letting
publishers weigh in on the relevance of placement-targeted ads, the Ad
Review Center will also help advertisers improve their
placement-targeted ad campaigns. When you block an ad, you'll be
prompted to select a reason. We'll share this constructive feedback
with advertisers so they can use it to improve the quality and
relevance of future ad campaigns.As we've done with past features,
we're gradually launching the Ad Review Center to all publishers over
the next few months. When it has been enabled for your account, you'll
see a green notification box at the top of your 'Competitive Ad Filter'
page, located under the 'AdSense Setup' tab. By default, the Ad Review
Center will let you review all placement-targeted ads after they have
run on your site. However, if you have a strong need to manually review
ads before they appear on your site, you may do so by clicking on
the 'update settings' link in the Ad Review Center. You'll then have 24
hours to review ads before they are automatically allowed to run on
your site. Please note that you can also return to the Ad Review Center
and allow a previously blocked ad, or block a previously allowed ad.We
strongly recommend you keep your review preference set to 'auto-allow'
and review ads after they have run. Ads don't participate in the
auction while they are awaiting review, and ads that you have blocked
cannot compete in the auction either. The actual revenue impact will
vary in each publisher's situation, but when using the Ad Review
Center, please consider the revenue effects of blocking ads or
switching from the auto-allow setting.To learn more about the Ad Review
Center, please visit the Help Center. We hope you find this new feature
useful and look forward to hearing your feedback.Posted by Katie Mandel
- AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 12/13/2007 02:36:00
PM

TOPIC: Farewell Onsite Advertiser Sign-up

Date: Wed, Dec 12 2007 10:50 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/3bd9ddbba7eea9ff?hl=en

We have high standards for the services we offer, which means we
constantly reevaluate existing features to ensure they are effective as
the AdSense product continues to expand.Our recent findings indicate
that the Onsite Advertiser Sign-up feature, which allowed advertisers
to sign up for AdWords campaigns on your site, hasn't been performing
as well as we had hoped. We've elected to gracefully retire this
feature and focus our efforts on developing and supporting features
that drive better monetization results for you. Call it time
management, call it ROI, call it our unwavering commitment to our
publishers. We want you to earn more revenue, and sometimes that
means "sunsetting" certain features we created.Please be aware that any
links you've created that lead to a customizable Onsite Advertiser
Sign-up page will soon re-direct to the main AdWords sign-up page. Of
course, AdWords advertisers will still be able to target your
individual sites by using placement targeting. Thanks for your support
of this feature in the past. We hope its departure won't cause you any
inconvenience. Posted by Ben Ewing - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/12/2007 10:47:00
AM

TOPIC: New Manage Ads improvements, compliments of you

Date: Mon, Dec 10 2007 9:55 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/c1e6b82ccd553d6c?hl=en

We've been listening to your comments on our new ad management feature,
and so we're excited to tell you about a few updates that stem directly
from your requests:
- You can now view the ID number associated with a specific custom
channel by visiting the 'Channels' link under the 'AdSense Setup' tab.
Many of you told us that you needed these channel ID numbers for ad
management programs you're using. We've added this information to your
account since it no longer appears in your ad code.
- Any ad units generated within the last 7 days that haven't yet
received any impressions will now be listed as 'New', rather
than 'Active', in your status column. This should help avoid confusion
about your newest ad units and those already appearing on your pages.
- You can now view the most recent date when each of your ad units was
updated. Please note that these dates aren't retroactive, so any ad
units you generated or edited before this display change will show a
last-edited date of November 1st, 2007.
- We're starting to slowly roll out the manage ads feature for your
referral units. Just as with AdSense for content units, you'll soon be
prompted to enter names for your newly generated referral units. If
you'd like to make changes to your referral units at a later time, you
can visit the 'Manage Ads' page. In the 'Content' column of this page,
your referral units will display 'Referrals:' followed by the products
or category of products being referred.It doesn't end here, though --
we've got a few more enhancements planned for the Manage Ads feature in
the next few weeks, so keep checking back for more updates. In the
meantime, please continue sending your suggestions our way.Posted by
Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 12/10/2007 09:54:00
AM