TOPIC: A taxing day of holiday shopping

Date: Fri, Nov 23 2007 3:27 pm
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/605b1a6fba90c793?hl=en


It's Black Friday, so a number of our U.S. publishers are probably
burning off last night's turkey right now by running around the mall
looking for deals.If you find time to log in to your AdSense account
between holiday shopping trips, please be sure to check that your
address and tax information are up-to-date and accurate. This way, we
can properly prepare any tax form you're eligible to receive.You can
resubmit or update your tax information by following these steps:
- Log in to your AdSense account
- Click the My Account tab
- Click the Tax information link
- Follow the instructions on the Tax information page to update your
current form, or to submit a new form.In the meantime, if you'd like to
avoid the crowds at the mall, why not try shopping on Google
Checkout?Posted by Korey Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/23/2007 03:26:00
PM

TOPIC: Turkey Day

Date: Thurs, Nov 22 2007 9:05 am
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/5267d5d64f78c1fd?hl=en


Happy Thanksgiving to all of our U.S. publishers! We'd like to give
thanks to all of our blog readers for your continued support, and we
hope you have a safe and happy holiday weekend.We'll be out of the
office enjoying turkey (and then cold turkey sandwiches) until Monday
the 26th. While it may take us longer to reply to your emails, feel
free to visit the AdSense Help Center or consult other publishers in
the AdSense Help Forum for answers to your questions.Posted by Arlene
Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/22/2007 09:05:00
AM

TOPIC: Searching your account for AdSense for content and referrals?

Date: Wed, Nov 21 2007 10:47 am
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/0b1507b9ccaaddc7?hl=en

Since the launch of AdSense for search in Indonesian and Vietnamese,
many publishers have requested that AdSense for content and referrals
be added to their accounts. Unfortunately, we can't do that, since
we're not yet able to support these options in Indonesian or
Vietnamese. Please rest assured that we're working to offer them in the
future.In light of this, some publishers with AdSense for search
accounts have contacted us requesting additional accounts in languages
that support AdSense for content and referrals. However, according to
our Terms and Conditions, publishers aren't permitted to maintain
multiple accounts under the same payee name.Thanks for your patience in
the meantime -- we'll be sure to announce any additional product
offerings right here on the blog.Posted by Thiena Dao - AdSense
Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/21/2007 10:46:00
AM

TOPIC: Video units coming to the UK, Ireland and Canada

Date: Mon, Nov 19 2007 11:21 am
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/343c06a1cbd080a9?hl=en

Following their success in the U.S., we're rolling out video units over
the next several days to English-language publishers in the UK,
Ireland, and Canada. If you're not already familiar with video units,
they're embedded, customizable video players that can enrich your site
with relevant video content while enabling you to earn extra revenue
from the relevant, non-intrusive ads that accompany the videos.With
this new launch, publishers in the UK, Ireland and Canada will be able
to show videos from our YouTube content partners and choose those
videos by category, individual YouTube partner, or have video
automatically targeted to their site. Based on publisher feedback,
we've also just added a feature which lets you choose individual videos
to be displayed in your video units.To set up video units on your site,
log in to your AdSense account and visit the AdSense Setup page. For
more information about video units, please feel free to revisit our
original post about the launch and our recent follow-up answering some
of your most common questions. In addition, you might find the
information in our Help Center useful.If you don't yet see video units
in your account, please check back over the next few days. We're
staggering the roll-out to ensure a smooth launch in the new countries
where video units are available.Posted by Terrence Rohan and Ryan
Hayward - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/19/2007 11:21:00
AM

TOPIC: Accidental clicks fade into the background

Date: Thurs, Nov 15 2007 8:30 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e97593da65a60c06?hl=en

Earlier this year we stepped back to examine the value users,
advertisers, and publishers derive from clicks on content ads. As you
integrate ads with your site's content and navigation, we want to
ensure a positive user experience. We identified a few areas for
improvement and began implementing changes, starting with our new ad
formats in April.Continuing these improvements, we've just changed our
text ads slightly to help reduce accidental clicks. In the past, users
could click on both the background and full text of an ad, but now they
can click only on the title and URL of a text ad. By allowing users to
click only on the ad title and URL, we aim to decrease accidental
clicks, better aligning visitor behavior with their intent. Overall,
the decrease in accidental clicks will keep users on your website,
interacting your content, until they intend to click on an ad.In
addition, this new clickable format better aligns with the text ad
formats shown on Google.com. We hope this format change contributes to
a better, more consistent user experience.Finally, this change won't
just improve user experience on your site; it benefits advertisers as
well. We currently monitor clicks on Google ads for accidental clicks,
and the format change complements our monitoring system by further
ensuring advertisers only pay for meaningful clicks. By reducing
accidental clicks, we hope to increase advertiser campaign value and
satisfaction, encouraging additional spend and facilitating higher
monetization for all publishers.Posted by Katie Mandel - AdSense
Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/15/2007 08:28:00
PM

TOPIC: Say hello to placement targeting

Date: Mon, Nov 12 2007 5:41 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/599ef09d1a0048b6?hl=en


We wanted to let you know about two recent changes to our site
targeting feature. As you may know, site targeting allows advertisers
to select specific publisher sites on which to run their ads.
Advertisers can target your site if they've determined a match between
their offerings and the interests of visitors to your site.The first
change is that we've renamed 'site targeting' to 'placement targeting'
to better reflect the variety of targeting options we offer.
Advertisers can still target their ads to an entire site, but they can
now also target your individual ad units or groups of pages based on
how you've set up ad placements using custom channels. Over the next
few weeks, we'll be updating references to 'site targeting' in your
account and in our Help Center.The second change is that advertisers
can bid on placement-targeted ads (formerly known as site-targeted ads)
on a cost-per-click (CPC) basis. Previously, advertisers could only bid
on these targeted ads on a cost-per-impression (CPM) basis. Just as
with contextually targeted CPC ads, you'll generate earnings for valid
clicks on placement-targeted CPC ads.While you can also add the URLs of
specific CPC placement-targeted ads to your filter list, please keep in
mind that all placement-targeted ads will participate in the ad auction
with contextually targeted ads. Allowing more ads into the auction will
help increase competition and ultimately your revenue.Finally, we'd
like to leave you with a few reminders to help you maximize your
revenue potential with placement targeting:
- Turn your custom channels into ad placements. These ad placements
will allow you to highlight specific sections of your site that may
appeal to advertisers.
- Enable text and image ads for your ad units. By opting in to
different ad types on your site, you'll increase the competition in the
ad auction, which can lead to additional revenue for your account over
time.
- Use the 300x250 Medium Rectangle. This ad format is one of our
best-performing ad units, and many advertisers use it when creating
rich media (image and video) campaigns. Again, you'll benefit from the
increased competition for your ad space.Posted by Arlene Lee and Katie
Mandel - AdSense Publisher Support/Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/12/2007 05:40:00
PM

TOPIC: Site maintenance on November 10th at 10 am

Date: Fri, Nov 9 2007 1:32 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/6f0e6c8f3b8664a0?hl=en

Tomorrow, November 10th, our engineers will be performing routine site
maintenance. Although you won't be able to log in to your account
between 10 am and 2 pm PST, we'll continue to serve ads to your pages
and track all earnings in your account as usual.Our international
readers can expect the maintenance to start at the following
times:London - 6 pm SaturdayKiev - 8 pm SaturdayChennai - 11:30 pm
SaturdayManila - 2 am SundayMelbourne - 5 am SundaySome of you have
been curious about what our engineers are up to during these
maintenance periods. As you can imagine, running the system reliably
requires constant nurturing. Some maintenance tasks are more
fundamental to the way the system operates and are not easily done on
the fly -- as a result, it's most efficient and helpful for us to take
the system offline for a few hours. With that in mind, our engineers
line up these tasks in advance and implement them during our regularly
scheduled downtimes. We hope that these maintenance periods aren't too
much of an inconvenience, and we appreciate your understanding.Posted
by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/09/2007 01:31:00
PM

TOPIC: Quick update on the Manage Ads feature

Date: Thurs, Nov 8 2007 4:22 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/b2e689af6b302b0b?hl=en

Thanks for all of the immediate feedback on our new Manage Ads feature.
Your comments have helped us identify a technical issue causing delays
in some publisher accounts. This is not directly related to the
capabilities of the new feature, but it has been preventing new ad
units from immediately appearing on some publisher sites. We dislike
delays as much as you do, so our trusty operations folks are working on
fixing the problem and we expect to have things back to normal by next
week. We appreciate your patience.We know you have a lot more to say
about this feature and we want to hear your feedback, so please send us
your comments and we'll continue to keep you updated on future
enhancements.Posted by Traci Hailpern - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/08/2007 04:21:00
PM

TOPIC: Answers to your video units questions

Date: Wed, Nov 7 2007 1:43 pm
From: Inside AdSense Team


http://groups.google.com/group/Inside-AdSense/browse_thread/thread/0721a275b06ea542?hl=en

Since launching video units to U.S. publishers with English-language
websites, we've received quite a few emails about this new product.
Here are the top 4 questions we'd like to address:1. I
selected "Automated Content" but the videos aren't relevant to my site.
What can I do?Thanks to your feedback, we've implemented a feature to
improve content relevance. Before, if you typed in [cars planes taxis],
for example, only videos which matched all of these keywords would be
returned. If there were no videos which matched all of these keywords,
we delivered a default set of videos from the most popular YouTube
partner content. We've modified this so that now [cars planes taxis]
will deliver videos which have to do with cars or planes or taxis. This
will greatly reduce the likelihood of default popular content being
delivered to your units. In general, to refine video targeting with
the "Automated Content" setting, you should try different keyword
combinations to see what works best.2. Can I select the individual
videos that appear in my video unit?It isn't currently possible to
select individual videos for your video units. If you're
choosing "Automated Content" for your video unit, you can further
refine video targeting by testing different combinations of keywords.3.
I followed your instructions to link my AdSense and YouTube accounts,
but my account still shows as "pending". I haven't gotten a
confirmation email yet.You might have to manually link your AdSense
Account to your YouTube account. To do so please follow the steps below.
- Log in to your AdSense account.
- Click the "Account Access" link located under the "My Account" tab.
- Under "sites", find "www.youtube.com" and click the "grant access"
link.Your AdSense account should now successfully be linked to your
YouTube account.4. Do you offer any other sizes for the video
units?Right now, we only offer the three sizes listed in your account
when you generate the ad code -- note that the 'mini' size is larger
than what appears on your code generation page. We'll be sure to
announce any new sizes and styles as they become available.Please keep
in mind that video units are different from click-to-play video ads;
while video units contain YouTube partner videos complemented by
standard AdSense ads, click-to-play video ads are ads created by
AdWords advertisers in video format. At this time, no in-stream video
ads will show in your video units.To make changes to your video units
or try them out for the first time, visit your AdSense Setup page.
Thanks again for your feedback, and stay tuned for more updates on
video units.Posted by Ryan Hayward - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 11/07/2007 01:42:00
PM

TOPIC: Simplified ad management is rolling out now

Date: Mon, Nov 5 2007 6:16 pm
From: Inside AdSense Team

http://groups.google.com/group/Inside-AdSense/browse_thread/thread/c16b470e0b277b8c?hl=en

Two weeks ago, we gave you a sneak peek of what was in store for
November. Now, we're happy to let you know that we've started rolling
out our new ad management feature to publishers! As a reminder, this
feature will save the settings of your ad units within your AdSense
account. That means, each time you want to change the colors, channels,
or even the corner styles for your ad units, you can make the changes
directly in your account rather than generating and pasting new code.
Again, we're still working on rolling this feature out to all
publishers, so don't worry if you don't see it in your account yet --
it'll be there soon.Below are a few answers to questions you might have
about this new feature:How has the process of generating new ad code
changed?On the 'Get Ads' page of the 'AdSense Setup' tab, you'll find
the same code generation wizard you've used before. At the end of the
wizard, you'll now be prompted to provide a name for the ad unit you've
just created. We recommend using a descriptive name so that you'll
remember where you pasted this ad unit. For instance, use names
like "Homepage Leaderboard, example.com" or "Top 300x250, Sports
pages." You can find more detailed instructions in our Help Center.Why
do I need to name my new ad units now?With this new feature, all your
new ad code will have a name and an unique ad slot ID. This will help
you remember them so you can make changes to them later directly on
the 'Manage Ads' page. As noted above, please be as specific as
possible when naming your ad units and include information such as
location, ad size, and domain.Will the old ad code on my sites still
work?Any ad code you've generated in the past will continue to work as
normal. However, please note that the old ad code will not
automatically be updated to include this feature. If you'd like to
apply this new feature to your old ad units, you can import the code
and save the new settings.Why don't I see anything after adding a new
ad unit to my site?If you're implementing a newly created ad unit on
your site, the ad unit may not appear for up to 10 minutes while our
servers are informed about the settings for the new unit. Don't feel
like waiting? Simply use the Preview function on the 'Manage Ads' page
to check out your updated pages immediately.I made some changes to my
ads, but nothing changed on my site. What happened?Just as noted above,
any changes to the ad unit may take up to 10 minutes to be visible.
Feel free to use the Preview function to see your changes
immediately.How do I change the size of my ad units on the 'Manage Ads'
page?Unfortunately, size is one of the few things you can't change with
this new feature. To change the size of your ads, you'll need to visit
the 'Get Ads' page to generate a new ad unit.How do I delete some of
the ad units I created?Right now, it isn't possible to delete ad units
from within your account. This is designed to help avoid instances
where an active ad units might be accidentally deleted. However, ad
units that have not generated impressions for 7 days will
become 'inactive' and will automatically be hidden. You can check
the 'Show inactive AdSense units' box to unhide them.One last reminder
- please keep in mind that this feature only applies to ad code
generated from your account at https://www.google.com/adsense. If you
create your ad code through one of our partners, such as Blogger,
Dada.net, or Apple iWeb, you'll continue to use the standard ad
code.Want to learn more about this feature? Feel free to check out our
complete guide. You might also find our videos on generating ad code
and managing your ads useful. Finally, we'd like to hear what you think
about this feature.Posted by Cathleen Jia - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 11/05/2007 06:14:00
PM